But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could also work with influential creators and run targeted TikTok ads to boost visibility.

And the right tools can make your job so much easier. From helping you save time to improving your performance—these 30 TikTok tools can fuel your growth.

All-in-one TikTok management tool

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout Social can help you manage your posts, analytics and more–all in one place.

1. Sprout Social

Sprout Social is an all-in-one social media management platform that offers all the tools you need to manage your TikTok. This management tool saves you the manual effort that comes with having multiple social media accounts. So you have more room to concentrate on your business goals.

Key features:

• Smart Inbox that captures and organizes incoming messages so your team can respond to followers quickly
• Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up
• Analyzes data and metrics from all your social accounts and your posts’ impact on traffic to your website
• Provides vital social media insights to understand your audience and inform your TikTok strategy
• Premium analytics with advanced filtering to focus on your most relevant metrics
• Advanced scheduling that enables you to post content across platforms on your time
• Optimal send times, meaning it analyzes your account to determine the best time to post automatically
• Influencer recognition to find the right creators for your TikTok influencer marketing campaigns
• Social listening to stay on top of trending conversations and understand what matters to your audience
• Uses AI analytics to find the latest TikTok trends and help you stay one step ahead of your competitors
• Creates engaging captions for your TikTok videos using AI

If you don’t already use Sprout, try out some of these features with our free 30-day trial.

TikTok content creation tools

TikTok is all about engaging videos. Precise transitions, eye-catching media and relevant sound effects can take your videos to the next level.

So editing your videos is a crucial step to create content that represents your brand and meets your goals. Make sure to use the right TikTok editing tools to simplify the process. Here are some of the best tools for TikTok video editing.

2. Splice

Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows.

Key features:

• Aspect ratio format based on the platform where you’ll post your video
• Automatic subtitles
• Voice recording over your videos
• Editing section where you can add media, text, music, overlay and sounds
• House all of your projects in one place

Source: Splice

3. Picsart

Picsart is a photo and video editor that includes graphic design tools and templates, so you don’t need to be an expert to have beautiful media. The free version comes with standard editing tools and limited AI features.

Key features:

• Available templates for you to use
• Millions of stock images
• AI background remover
• Templates for every social network
• Video editing tools
• Image library

Source: Picsart

4. CapCut

CapCut is a free TikTok video editor that comes with templates and filters to speed up video creation. It offers a host of AI capabilities to scale your video editing efforts.

Key features:

• Ready-to-use video templates
• AI background remover
• AI color correction
• Background noise remover
• Filters and effects
• Songs and sound effects

Source: CapCut

5. InVideo

InVideo is an AI-powered TikTok editing tool with pre-made transitions and effects to create videos like a pro. It offers a wealth of stock content and robust editing features to power your TikTok video strategy.

Key features:

• AI-powered video script creation
• 6,000+ pre-made video templates
• Millions of stock content
• Automated text-to-speech
• Team collaboration tools
• Pre-designed graphics
• Video effects and transitions

Source: InVideo

6. Canva

Canva offers essential tools for TikTok video editing. You can create highly engaging videos with built-in editing tools, graphics, sounds and effects.

Key features:

• Online video recorder
• Free stock videos
• Templates with pre-made transitions
• Music library
• Voiceovers with AI voice generator
• Effects, filters, stickers and text

Source: Canva

TikTok marketing tools

A marketing tool should help you grow your audience and ultimately get more sales. But when you’re just starting out on social media, your reach may be limited.

Partnering with an influencer or content creator in your niche can help you reach new audiences. The trust they’ve built with their audience makes it easier for your business to boost credibility. And you can streamline this collaboration using marketing tools.

Additionally, successful TikTok marketing requires perfect timing and consistency. You need to post consistently and at a time when your audience is most active. And this can be throughout the day or in the middle of the night. These timings can overlap with your other responsibilities, so a scheduling tool is essential to make your job more efficient.

The following TikTok tools can help you with various aspects of your marketing.

7. TikTok video scheduler

The TikTok video scheduler is a built-in TikTok feature that allows you to upload videos up to 10 days before publishing.

Key features:

• It’s a native feature, meaning it’s free.
• It’s simple to use.
• You can run a copyright check.
• Get push notifications when your video is live.

Source: TikTok

8. Planable

Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. See your posts from a feed, calendar, grid or list view.

Key features:

• Workflow tool for content collaboration
• User-friendly tool
• Integration with the most popular social media platforms
• Create customized labels to filter your posts

Source: Planable

9. TikTok Creator Marketplace

The TikTok Creator Marketplace lets you collaborate with ideal content creators to promote your brand. It helps you identify the right creators based on your budget, industry and business goals. It also shows you TikTok trends relevant to your niche like hashtags, most engaging TikToks and creators.

Key features:

• Browse and invite creators directly from TikTok.
• See the base payment of the creators you want to work with.
• Check your target creator’s performance and video data.
• Track your campaign’s performance with engagement data from the creator’s account.

Source: TikTok

10. Influencity

Influencity is an AI-powered influencer marketing platform that simplifies the influencer identification process. You can use the platform to find influencers and manage your campaigns in one place.

Key features:

• Database of 130+ million TikTok influencers
• AI-powered filters to speed up influencer discovery
• Growth filter to find fastest-growing creators
• Audience Lookalikes tool for identifying creators who can reach people similar to your customer base
• Influencer relationship management
• Shopify integration to power seeding campaigns
• Comprehensive campaign reports

Source: Influencity

11. Later

Later is a social media scheduling tool that lets you plan your TikTok videos in advance. You can upload your videos and customize them with the right hashtags and mentions within the platform.

Key features:

• Auto-publish features to schedule multiple TikTok videos
• Best time to post suggestions to auto-publish videos when your followers are online
• Comment moderation tools
• Customizable Link in Bio page

Source: Later

12. CoSchedule

CoSchedule is an all-in-one marketing calendar that gives you a unified view of all your marketing efforts. This helps you align your TikTok strategy with the rest of your marketing goals to maximize impact.

Key features:

• Visual content calendar to plan and schedule your TikTok posts
• Best time schedule to optimize your post timing
• AI-powered Social Assist tool for generating ideas and social messages
• Built-in optimizer to craft engaging TikTok video captions
• Pre-defined social sharing plans

Source: CoSchedule

13. Aspire.io

Aspire.io is a leading influencer marketing platform to power your TikTok through word-of-mouth. It comes with comprehensive tools to help with end-to-end campaign management.

Key features:

• Influencer search tools and filters to identify ideal creators
• Creator marketplace to attract inbound applicants
• Campaign management tools
• Influencer relationship management
• Content management features
• Analytics and reporting to track campaign performance

Source: Aspire.io

TikTok analytics tools

Now that you have your video ready and in queue, you’ll want to monitor your TikTok analytics to measure your success and plan your next move. Here are some TikTok analytics tools to check your metrics:

14. TikTok’s native analytics tool

A built-in tool, TikTok analytics gives you insight into your engagement metrics to track the performance of your videos.

Key features:

• Organizes your data into four sections: Overview, Content, Followers and LIVE.
• Track your engagement metrics in the Overview section. See your video views, profile views, likes, comments, shares and number of followers.
• Get specific data of your videos in the Content section, like total play time, average watch time, full watched videos and audience reach. Also, identify your trending videos (with the fastest growth over the past seven days).
• Identify your followers’ growth rate, demographics and activity in the Followers section.
• Get information about your followers from LIVE sessions. See your total views, total time, new followers, unique viewers and top viewer count—all within your selected date range.

Source: TikTok

15. Socialinsider

Socialinsider gives you comprehensive insights into your TikTok performance. You can analyze your profile, get access to post-specific TikTok metrics and understand how your KPIs have changed over time.

Key features:

• Key performance metrics including video views, engagement rate, likes, comments, shares and saves
• Top hashtags by average engagement
• Historical data to understand KPI evolution over time
• Post tagging to group posts based on keywords and topics
• Detailed competitive insights

Source: Socialinsider

16. Exolyt

Exolyt gives you a holistic understanding of your TikTok account performance. You can extract valuable insights to inform your strategies and boost your results.

Key features:

• 360-degree account overview
• Video performance insights
• Audience demographics
• User-generated content sentiment analysis
• Trending topics, sounds and hashtags
• Real-time industry trends

Source: Exolyt

17. Keyhole

Keyhole offers TikTok tools to gain a comprehensive understanding of your performance. It provides insights into the hashtags you should use and the types of posts that get your audience’s attention.

Key features:

• Video performance insights
• Profile statistics
• Top hashtags by engagement
• Optimal post time recommendations
• Competitor insights and profile comparison
• Most engaging video effects

Source: Keyhole

18. Rival IQ

Rival IQ is a competitive analytics platform that shows you how your competitors are performing on TikTok. You can discover insights to inform your own strategy and get ahead of the competition.

Key features:

• Free head-to-head report to see how you measure up to the competition
• Post-specific competitor performance insights
• Leaderboard standings to understand post frequency and engagements
• Automated insights to closely monitor top competitors

Source: Rival IQ

TikTok growth tools

The key to growing your presence on TikTok is engaging with your customers. When your video gets a ton of engagement, the TikTok algorithm tends to show it to the right people.

This further boosts your visibility and helps you attract more followers for your TikTok account. Moreover, engaged followers are more likely to keep buying from or refer your brand.

Here are some TikTok tools to fuel your growth.

19. TikTok Q&A

TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments.

Addressing your customers’ burning questions helps to reduce friction in their journey. This, in turn, makes the buying process easier and removes barriers to purchase.

Key features:

• TikTok Q&A is available when you’re LIVE
• Respond to questions with comments or video replies
• Add the Q&A feature to your profile bio
• Your audience can review previous questions

To activate the Q&A feature on TikTok:

• Go to your Profile
• Tap into the 3-dot (or 3-line) icon at the top of your screen
• Select Creator tools
• Tap on Q&A
• Select Turn on Q&A

Source: TikTok

20. Swat.io

Swat.io is a social media management tool that lets you manage all your customer interactions in one place. It allows you to keep track of your TikTok comments and come up with timely responses to keep your audience engaged.

Key features:

• Unified social inbox to track all your comments and brand mentions
• Ticketing system to assign tasks to your team members
• Central user profile for an integrated customer experience
• Sentiment analytics to easily identify brand ambassadors

Source: Swat.io

21. Iconosquare

Iconosquare helps you keep track of your TikTok conversations and identify engagement opportunities. You can visualize all your comments and easily manage them in one place.

Key features:

• Unread comment identification to easily find ones that need a response
• In-platform moderation tools to reply or delete comments

Source: Iconosquare

TikTok social listening tools

Social media listening gives you qualitative insights to understand your audience on a deeper level. You can use it to uncover content and conversations related to your brand. These insights will give you a better idea of your audience’s needs, pain points and preferences.

You can tune into trending discussions and join in on them to garner your audience’s attention. Moreover, these insights can also help you identify potential brand crises and manage them before they escalate.

Here are some of the best social listening tools to monitor TikTok conversations.

22. Konnect Insights

Konnect Insights is a social media management platform with robust listening features. It unifies conversations across various social media platforms to understand your audience.

Key features:

• Share of Voice analysis
• Sentiment analysis to understand how people feel about your brand
• Product category insights for understanding conversations about a specific type of product
• Real-time monitoring to identify potential brand crises and manage them on time
• Brand health monitoring for a holistic view of your brand perception

Source: Konnect Insights

23. Brand24

Brand24 is an AI-powered social listening tool that monitors millions of online sources. It provides you with real-time tracking to identify critical mentions and address them on time.

Key features:

• Sentiment analysis to separate negative mentions from positive ones
• Reach and engagement monitoring to measure brand awareness
• Qualitative conversational insights for better audience understanding
• Hashtag tracking to measure the impact of specific TikTok promotions

Source: Brand24

24. Mention

Mention is a social media monitoring tool that lets you track TikTok mentions in real time. It provides you with conversational insights around specific topics and brands.

Key features:

• Trend identification features to inspire your content creation
• Influencer identification to find creators talking about your brand or about specific topics
• Keyword and hashtag monitoring

Source: Mention

TikTok ads tools

Tactics to reach your audience wouldn’t be complete without mentioning ads. Here’s how these TikTok ads tools can help you promote and grow your brand.

25. TikTok Promote

Promote is a native TikTok tool to reach a wider audience and boost followers, engagement and traffic to your website. The video you choose to promote must be public and will appear as an ad.

Key features:

• Choose your goal whether it’s video views, website visits or followers. TikTok will promote your video to people more likely to perform your desired action.
• Define your target audience based on gender, age, locations and interests.
• Get your estimated views according to your budget and duration of your campaign.
• Track views, comments, likes, shares and website visits of the video you’re promoting.
• Dig into the demographics of people who have seen your video.

26. TikTok ad library

The TikTok ad library contains the highest performing TikTok ads over the last 30 days. The library comes directly from the TikTok Creator Center, where you can see trends, ads and insights on the app. So, it’s a good source of information to learn from high-performing ads.

Key features:

• Get more ideas about the type of content that attracts people and better your own ads.
• The search bar allows you to look for specific ad content via keywords.
• Sort ads by reach, CTR and view rate.
• Filter the highest performing ads on TikTok by industry, objective, duration, country and publish date.

27. TikTok Pixel

TikTok Pixel is an HTML code that you can embed on your website to track the behavior of your visitors when they land on your site via a TikTok ad. If a visitor purchases a product from your site and the Developer Mode Pixel will collect data about the product and customer.

Key features:

• Set up the “events” or actions from which you want to collect information. For example, if a visitor clicks a button, purchases a product or visits another page.
• Default cookies that help TikTok Pixel measure and optimize your campaigns with behavioral data. This information is helps to create audience segment funnels and match people from your website to TikTok users.
• An events manager where you can create, add or edit events.

28. PiPiAds

PiPiAds is a product research tool‌ to get a glimpse of your competitors’ TikTok ads. It also has a variety of filters to find the kind of TikTok ad you’re looking for and a vast library to get ideas for your ads.

Key features:

• Ads are added and updated to the library every day
• It’s a product research tool
• It has a broad library of TikTok ads
• Identify trending TikTok products before your competition does
• Advertiser analysis helps you discover how your competition runs their ad campaigns

Source: PiPiAds

29. AdRoll

AdRoll is a leading ads management platform that simplifies TikTok advertising. It allows you to create, manage, monitor and optimize your TikTok ads in one place.

Key features:

• Audience identification and retargeting
• Multi-channel campaigns for improved ROI
• Historical campaign data to inform your strategy
• Comprehensive ad metrics to measure campaign performance
• In-platform ad editing and optimization features
• AdRoll Ad Library to centralize ad creative management

Source: AdRoll

30. Minea

Minea is a TikTok AdSpy tool that identifies the most effective TikTok ads and uncovers trending products. It provides you with insights to help you stay ahead of the competition and get more out of your TikTok ad campaigns.

Key features:

• Daily stream of top-performing TikTok ads
• Ad performance insights
• Performance data on ad creatives and target audiences
• Qualitative insights on top-performing influencer product placements

Source: Minea

Grow with the right TikTok tools

Whether you need to find influencers or edit your videos—there’s a wealth of tools for every aspect of your TikTok strategy. But switching from one TikTok tool to another can be time-consuming.

Simplify the process with an all-in-one tool to optimize every aspect of your TikTok marketing. Sprout’s TikTok management tools allow you to manage everything from publishing to social listening. Sign up for a free 30-day trial to check out how these tools can support your TikTok strategy.

The post 30 TikTok tools to skyrocket your growth appeared first on Sprout Social.

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Global users on average spend 23.3 hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Keep an eye out for emerging trends or subcultures on the platform and test your own content.

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on TikTok?

• Best times to post on TikTok:
  • Tuesdays from 4 to 6 p.m.
  • Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m.
  • Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
  • Fridays from 4 to 6 p.m.
• Best days to post on TikTok: Wednesdays and Thursdays
• Worst days to post on TikTok: Sundays

As the youngest digital platform on this list, TikTok has grown significantly and made waves in half as many years as the others on this list. With the app now amassing over 1.5 billion active global users who spend an average of 23 hours on the app every month, TikTok has competitive power against other platforms.

The best times to post on TikTok are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays, Thursdays mornings from 9 to 11 a.m. and Thursdays from 2 to 6 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost. However, generally, mid-morning through the afternoon (9 a.m. to 5 p.m.) on Tuesdays through Fridays see above average engagement on the app.

With TikTok trends changing quickly, it’s important to understand how trends start, evolve and influence. Once you understand how these forces, moments or signals work, you can create a better TikTok trend strategy to implement rather than participating reactively.

What is the best day and time to post on TikTok?

We know the best time to post on TikTok overall, but what about for each day of the week? If you’re looking for the best day and time to post on TikTok, read the analysis below.

Best time to post on TikTok on Monday

The best time to post on TikTok on Monday is between 3 and 6 p.m., coinciding with after-school hours for Gen Z and Gen Alpha audiences.

Best time to post on TikTok on Tuesday

The hours that are the best times to post on TikTok on Tuesdays are 4 to 6 p.m. and above-average engagement is nearly 3x the amount compared to Mondays.

Best time to post on TikTok on Wednesday

The best times to post on TikTok on Wednesdays are 9 a.m. to 6 p.m., with only 11 a.m. and 1 p.m. as an exception to this engagement.

Best time to post on TikTok on Thursday

The best times to post on TikTok on Thursdays are from 9 a.m. to 6 p.m. However, engagement slightly drops between 11 a.m. and 2 p.m.

Best time to post on TikTok on Friday

The hours that are the best times to post on TikTok on Fridays are 4 to 6 p.m., even though above-average engagement reflects a typical workday between 9 a.m. and 6 p.m.

Best time to post on TikTok on Saturday

The best time to post on TikTok on Saturdays is 9 a.m. to noon, in relation to the rest of the day. Generally speaking, we’ve noticed that Saturdays and Sundays have less engagement compared with rest of the week across most social platforms.

Best time to post on TikTok on Sunday

In relation to the day itself, the best time to post on TikTok on Sundays is from 8 a.m. to 6 p.m. to see only average engagement, compared to the rest of the week. Sundays have less engagement throughout the day across most, if not all, social platforms.

Best times to post on TikTok for hospitals & healthcare

• Best times to post on TikTok for Hospitals & Healthcare:
  • Mondays from 5 to 8 p.m.
  • Tuesdays at 4 p.m.
  • Wednesdays from 2 to 4 p.m. and 5 p.m.
  • Thursdays at 2 p.m.
• Best days to post on TikTok for Hospitals & Healthcare: Mondays and Wednesdays
• Worst days to post on TikTok for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on TikTok for healthcare and hospitals nearly tripled compared to the year prior. Hospitals, healthcare and clinics see average to above average engagement Mondays through Thursdays starting at 10 a.m. and extending as late as 6 p.m. However, the best times to post on TikTok for hospitals and healthcare are Mondays from 5 to 8 p.m., Tuesdays at 4 p.m., Wednesdays from 2 to 5 p.m. and Thursdays at 2 p.m.

Hospital & healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on TikTok for restaurants

• Best times to post on TikTok for Restaurants:
  • Tuesdays from 3 to 5 p.m.
  • Wednesdays from 3 to 6 p.m.
  • Thursdays from 3 to 6 p.m.
• Best days to post on TikTok for Restaurants: Tuesdays through Thursdays
• Worst days to post on TikTok for Restaurants: Mondays

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on TikTok than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers, such as offering unique promotions or updates.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the lunch hour during weekdays. The best times to post for restaurants on TikTok are Tuesdays through Thursdays between 3 and 5 p.m., generally.

Restaurant social media resources

• Auntie Anne’s Bari’s TikTok Bootcamp [Webinar]
• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on TikTok for schools & education

• Best times to post on TikTok for Schools & Education:
  • Thursdays from 10 a.m. to 1 p.m.
• Best days to post on TikTok for Schools & Education:
  • Thursdays
• Worst days to post on TikTok for Schools & Education:
  • Saturdays and Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on TikTok compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a typical school day plus evening hours. Tuesdays through Fridays see consistent engagement from around 10 a.m. until about 5 p.m.However, the hours with the highest engagement and therefore the best time to post on TikTok for schools are Thursdays from 10 a.m. to 1 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on TikTok for travel & hospitality

• Best times to post on TikTok for Travel & Hospitality:
  • Fridays at 2 p.m. and 4 p.m.
• Best days to post on TikTok for Travel & Hospitality: Thursdays and Fridays
• Worst days to post on TikTok for Travel & Hospitality: Sundays and Tuesdays

Travel and hospitality industries once again doubled their engagement on TikTok relative to last year. Hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on TikTok for travel and hospitality businesses are a bit sporadic throughout the week but are above average beginning around midday nearly every day of the week. However, the day with the highest engagement and the best time to post on TikTok for travel and hospitality is Fridays at 2 p.m. and 4 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on TikTok

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on TikTok with Analytics

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own TikTok analytics. You may discover that your specific target audience is active at different times.

To find your best times to post with native TikTok analytics via desktop, follow these steps:

1. Login to your account at tiktok.com.
2. Hover over your profile icon, then click Business Suite.
3. Then, select Analytics in the left-hand navigation.

How to find your best time to post on TikTok with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing repeated the analysis, and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media
• Best times to post on Facebook
• Best times to post on Instagram
• Best times to post on LinkedIn
• Best times to post on Twitter

The post Best times to post on TikTok in 2024 appeared first on Sprout Social.

With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. With the right LinkedIn marketing strategy, combined with these optimal posting times, you could see improved engagement.

Learn how to identify your best times to post globally on LinkedIn with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

• When is the best time to post on LinkedIn?
• What is the best day and time to post on LinkedIn?
• What is the best time to post on LinkedIn by industry?
  • Hospitals & Healthcare
  • Restaurants
  • Schools & Education
  • Travel & Hospitality
• How to find your own best times to post on LinkedIn
• How Sprout gathered the data

When is the best time to post on LinkedIn?

• Tuesdays and Wednesdays from 10 a.m. to noon
• Thursdays at 10 a.m.
• Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
• Worst days to post on LinkedIn Company Pages: Weekends

Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours. Businesses are less likely to get eyes on their LinkedIn marketing efforts on the weekend when engagement and usage drops.

Because LinkedIn content is centered around professional thought-leadership and career growth, it makes sense that a majority of audiences engage with this content throughout their working day. By midday, there’s buzz on the platform, and the best times to post on LinkedIn are Tuesdays and Wednesdays between 10 a.m. and noon and Thursdays at 10 a.m..

Yes, LinkedIn is a business and employment-focused platform, but it’s more than a job board and networking platform. LinkedIn provides a platform for professional storytelling and advocacy, from both employees and employers alike. Contributors of all levels can share their subject-matter expertise, create conversations that challenge business-as-usual and uplift professional voices around the world.

Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. Because of these additional business opportunities LinkedIn provides, it makes sense that posting and engagement match with the business hours.

What is the best day and time to post on LinkedIn?

We know the best time to post on LinkedIn overall, but what about for each day of the week?

If you’re looking for the best day and time to post on LinkedIn, read the analysis below.

Best time to post on LinkedIn on Monday

The best time to post on LinkedIn on Mondays is between 9 a.m. and 2 p.m. Note that every weekday sees above-average engagement on LinkedIn on what matches the typical business workday.

Best time to post on LinkedIn on Tuesday

The best times to post on LinkedIn on Tuesdays are between 10 a.m. and noon. Tuesdays are one of the higher engagement days on LinkedIn compared to any other day of the week.

Best time to post on LinkedIn on Wednesday

The best times to post on LinkedIn on Wednesdays are 10 a.m. to noon., generally around the late morning and lunch hours.

Best time to post on LinkedIn on Thursday

The best times to post on LinkedIn on Thursdays are from at 10 a.m., but be ready to see above-average engagement between 9 a.m. and 2 p.m., very similar to Wednesday.

Best time to post on LinkedIn on Friday

The hours that are the best times to post on LinkedIn on Fridays are generally between 8 a.m. to 1 p.m., very similar to Monday’s hours.

Best time to post on LinkedIn on Saturday

The best time to post on X on Saturdays is between 6 a.m. and 4 p.m. for light engagement. Due to the professional nature of the app, you’ll see less interactions with your content during the weekend.

Best time to post on LinkedIn on Sunday

The best time to post on LinkedIn on Sundays is between 8 a.m. and 2 p.m. for any engagement. Saturdays on LinkedIn have less engagement throughout the day across most, if not all, social platforms.

Best times to post on LinkedIn for hospitals & healthcare

• Best times to post on LinkedIn for Hospitals & Healthcare:
  • Most weekdays between 9 a.m. and 5 p.m., but especially
  • Wednesdays from 10 a.m. to noon
  • Thursdays from 2 to 4 p.m.
• Best days to post on LinkedIn for Hospitals & Healthcare: Weekdays
• Worst days to post on LinkedIn for Hospitals & Healthcare: Weekends

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on LinkedIn for healthcare and hospitals saw a shift in hours that users are engaging with their content. Hospitals, healthcare and clinics see average to above average engagement concentrated to reflect the traditional workday, starting around 9 a.m. through around 6 p.m. Posting on LinkedIn weekdays during those times should result in positive engagement, but the best times to post on X for hospitals and healthcare are Wednesdays from 10 a.m. to noon and Thursdays 2 to 4 p.m. for peak engagement.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on LinkedIn for restaurants

• Best times to post on LinkedIn for Restaurants:
  • Wednesdays at 10 a.m. and from noon to 3 p.m.
  • Thursdays from 9 to 11 a.m.
• Best days to post on LinkedIn for Restaurants: Tuesdays through Thursdays
• Worst days to post on LinkedIn for Restaurants: Weekends

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on X than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers. Many restaurant businesses used LinkedIn to promote job fairs, individual employment positions, as well as panels at national industry conferences.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the business hours during weekdays. The best times to post for restaurants on LinkedIn for peak engagement are generally Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on LinkedIn for schools & education

• Best times to post on LinkedIn for Schools & Education:
  • Tuesdays at 11 a.m.
• Best days to post on LinkedIn for Schools & Education:
  • Tuesdays and Wednesdays
• Worst days to post on LinkedIn for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw an increased engagement on LinkedIn compared to last year. The 134,000 schools listed on LinkedIn might manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time.

Opportunities for engagement are concentrated to a traditional business during weekdays, and virtually nonexistent over the weekends. Most days on LinkedIn see above average engagement between 9 a.m. and 5 p.m. However, there was on specific time that appears to be the best time to post on LinkedIn for education and schools: Tuesdays at 11 a.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on LinkedIn for travel & hospitality

• Best times to post on LinkedIn for Travel & Hospitality:
  • Tuesdays from 10 a.m. to 2 p.m. and 3 p.m.
  • Wednesdays from noon to 4 p.m.
  • Thursdays from 1 to 4 p.m.
• Best days to post on LinkedIn for Travel & Hospitality: Tuesdays through Thursdays
• Worst days to post on LinkedIn for Travel & Hospitality: Saturdays and Sundays

Travel and hospitality industries shifted their concentration on LinkedIn to reflect a traditional business day; a trend that seemed to happen across most industries on LinkedIn.

The best times to post on LinkedIn for travel and hospitality are Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy

How to find your own best times to post on LinkedIn

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on LinkedIn with Analytics

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:

1. Login to LinkedIn and go to your LinkedIn business page admin view.
2. Click on Analytics.*
3. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.

* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.

How to find your best time to post on LinkedIn with Sprout Social

A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your individual account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your own audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis yourself and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Facebook 2024
• Best times to post on Instagram 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on LinkedIn in 2024 appeared first on Sprout Social.

With the help of our Data Science team, we analyzed nearly 2 billion social media engagements across 400,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. And even more, we’re able to provide an analysis of when the best time to post on Facebook is.

As the third most visited website worldwide after Google and YouTube, and boasting nearly 3 billion monthly active users, there’s no denying the power of Facebook. Because of the large engagement opportunity, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy.

Learn how to identify your best times to post on Facebook with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on Facebook?

• Mondays from 9 a.m. to noon
• Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.
• Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.
• Thursdays from 8 a.m. to 2 p.m. and 5 p.m.
• Fridays from 9 to 11 a.m.
• Best days to post on Facebook: Mondays through Thursdays
• Worst days to post on Facebook: Sundays

It’s true: Facebook is still the most used platform by marketers worldwide at 89%, and by monthly active users at 3.05 billion (yes, billion). The impact Facebook has on our social media use as consumers and marketers is still ever present. Compared to last year, high engagement periods on Facebook are still within mid-mornings during weekdays and matching general business hours.

Optimal send times for Facebook are Mondays through Fridays starting mostly at 9 a.m. until early afternoon, generally 2 p.m. What does this mean for marketers? Most users are taking a quick break in their routines for Facebook, making it the best time to schedule posts for target audiences to interact with.

With a solid Facebook marketing strategy, businesses connect with the right audiences with their content, whether it’s keeping audiences informed of products or sharing access to exclusive deals. Remember, engagement is a combination of how often you post on social media and what content types you post.

What are the best days and times to post on Facebook?

We know the best time to post on Facebook overall, but what about for each day of the week?

If you’re looking for the best day and time to post on Facebook, read the analysis below.

Best times to post on Facebook on Mondays

The best time to post on Facebook on Mondays is from 9 a.m. to noon. While there’s decent engagement from 9 a.m. to 6 p.m., the optimal send and engagement times are those few hours before lunch.

Best times to post on Facebook on Tuesdays

The best time to post on Facebook on Tuesdays from 9 a.m. to 2 p.m. and again at 5 p.m., even though there’s notable engagement throughout the entire business day.

Best times to post on Facebook on Wednesdays

The best times to post on Facebook on Wednesdays are from 9 a.m. to 3 p.m. and again at 5 p.m., making   this one of the most active days for publishing on the app.

Best times to post on Facebook on Thursdays

Similar to Wednesdays, the best times to post on Facebook on Thursdays are from 8 a.m. to 2 p.m. and again at 5 p.m.

Best times to post on Facebook on Fridays

The best times to post on Facebook on Fridays are from 9 and 11 a.m., showing that users are transitioning into the weekend mindset. Although, the entire workday still sees user engagement on the app.

Best times to post on Facebook on Saturdays

The best time to post on Facebook on Saturdays is between 8 and 11 a.m., in relation to the rest of the day. Generally speaking, we’ve noticed that Saturdays have less engagement during the reset of the week across most social platforms. Even with Facebook, there’s a significant decrease during the weekends than during weekdays.

Best times to post on Facebook on Sundays

In relation to the day itself, the best time to post on Facebook on Sundays is 9 to 11 a.m. Similar to Saturdays, we’ve noticed Sundays have less engagement throughout the day across most, if not all, social platforms.

Best times to post on Facebook for hospitals & healthcare

• Best times to post on Facebook for Hospitals & Healthcare:
  • Most weekdays between 9 a.m. and 8 p.m., but especially:
    • Tuesdays from 5 to 7 p.m.
    • Wednesdays at 5 p.m.
    • Thursdays at 10 a.m. and 5 p.m.
• Best days to post on Facebook for Hospitals & Healthcare: Tuesdays through Thursdays
• Worst days to post on Facebook for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best time to post on Facebook for healthcare and hospitals is more concentrated than last year. Most weekdays see solid engagement around 9 a.m. on weekdays. Yet, peak posting times on Facebook for hospitals are Tuesdays, Wednesdays and Thursdays at 5 p.m.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on Facebook for restaurants

• Best times to post on Facebook for Restaurants:
  • Mondays at 11 a.m.
  • Tuesdays from 10 a.m. to 1 p.m.
  • Wednesdays from 11 a.m. to 1 p.m.
  • Fridays at 11 a.m.
• Best days to post on Facebook for Restaurants: Most weekdays, especially Tuesdays and Wednesdays
• Worst days to post on Facebook for Restaurants: Sundays

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw nearly 2x more engagements on Facebook than last year’s analysis.

Those in the food and beverage restaurant industry see consistent engagement between 9 a.m. and 6 p.m. almost every single day, especially weekdays. The best times to post for restaurants on Facebook though are just before or around lunchtime: Mondays at 11 a.m., Tuesdays from 10 a.m. to 1 p.m., Wednesdays from 11 a.m. to 1 p.m., and Fridays at 11 a.m.

Different networks offer a unique way for businesses to connect with their customers. Offering unique promotions and updates suited for each social platform will keep your restaurant in mind for potential customers.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on Facebook for schools & education

• Best times to post on Facebook for Schools & Education:
  • Mondays from 10 a.m. to 6 p.m.
  • Tuesdays from 10 a.m. to 6 p.m.
  • Wednesdays from 9 a.m. to 6 p.m.
  • Thursdays from 9 a.m. to 6 p.m.
  • Fidays from 9 a.m. to 6 p.m.
  • Saturdays from 9 to 11 a.m. and 5 p.m.
  • Sundays at 9 a.m.
• Best days to post on Facebook for Schools & Education:
  • All weekdays, especially Wednesdays through Friday
• Worst days to post on Facebook for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on Facebook compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a traditional workweek. Mondays through Fridays from either 9 or 10 a.m. to 6 p.m. are the best times to post on Facebook for schools and education institutions. Don’t discredit the weekend either: Saturdays from 9 to 11 a.m. and 5 p.m., and Sundays at 9 a.m. saw significant engagement for this industry.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on Facebook for travel & hospitality

• Best times to post on Facebook for Travel & Hospitality:
  • Mondays 10 a.m. to 2 p.m.
  • Tuesdays from 10 a.m. to 5 p.m.
  • Wednesdays from 10 a.m. to 5 p.m.
  • Thursdays from 10 a.m. to 5 p.m.
  • Saturdays from 8 to 11 a.m.
  • Sundays from 10 a.m. to 1 p.m.
• Best days to post on Facebook for Travel & Hospitality: Tuesdays through Thursdays
• Worst days to post on Facebook for Travel & Hospitality: Fridays

Travel and hospitality industries saw a concentrated shift for engagement on Facebook. Compared to the year prior, hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on Facebook for travel and hospitality brands are most every day: Mondays from 10 a.m. to 2 p.m. and Tuesdays through Thursdays 10 a.m. to 5 p.m. Weekends also see some significant engagement on Saturdays from 8 to 11 a.m. and Sundays 10 a.m. to 1 p.m.

In general, on Facebook, there is significant engagement midday nearly every day of the week for travel and hospitality, as people are preparing for their weekend destinations.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on social media

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on Facebook with Insights

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own Facebook data analysis. You may discover that your specific target audience is active at different times.

To find your best times to post with Facebook Insights, follow these steps:

1. On either mobile or desktop, log into your Facebook Page account (not personal profile).
2. In the top right corner, click on your profile picture (you may see the three horizontal lines on mobile) and select Professional dashboard.
3. To find all posts published within a specific time frame, select:
   1. Content (on desktop).
   2. Insights (on mobile).
4. To find your Facebook posts with the highest engagement on desktop:
   1. Adjust the time span filter from the last 90, 60, 28 or 7 days.
   2. Adjust the sorting filter by Engagement
   3. Your most engaged post will appear in descending order.
5. To find your Facebook posts with the highest engagement on mobile:
   1. Select See all next to Performance then Engagement
   2. Scroll to Recent Content and select See all.
   3. Similar to desktop, you can filter the date range and by Engagement.
6. With this list, check your top engaged posts and find trends with the day, time and content types (e.g., text only, image, video).

How to find your best time to post on Facebook with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary  machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Instagram 2024
• Best times to post on LinkedIn 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on Facebook 2024 appeared first on Sprout Social.

Remember: with Instagram as a discovery platform of trends, brands, products or services, it’s important to get high-quality photos and content in front of potential consumers’ eyes at the right time.

Learn how to identify your best times to post on Instagram with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on Instagram in 2024?

• Best times to post on Instagram:
  • Mondays from 11 a.m. to 2 p.m.
  • Tuesdays from 10 a.m. to 4 p.m.
  • Wednesdays from 9 a.m. to 4 p.m.
  • Thursdays from 9 a.m. to 1 p.m. and 2 p.m.
  • Fridays at 11 a.m.
• Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays
• Worst days to post on Instagram: Sundays

Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second at 80%. Interestingly, Instagram ties with Facebook for the social media platforms that offer marketers the highest ROI at 29%. This is because social media continues to evolve with ecommerce and offering frictionless experiences to users. And even though the competition for short-form video between Instagram and TikTok continues to heat up, Reels still generate more likes and saves than static Instagram posts.

The best times to post on Instagram are weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays engagement times extending to 4 p.m. We recommend scheduling posts Tuesdays through Thursdays between 10 and and 3 p.m. for optimal engagement. It’s wise to test these benchmarks against your current metrics too.

Instagram has grown a long way since its photo-only days. The app, which has 2 billion monthly active users, is a platform to share images, videos, Reels and live streams, just to name a few creative content types. It is also an avenue to collaborate and partner with other brands and provides a stream of revenue through its ecommerce capabilities.

The Instagram algorithm is unpredictable. To be successful on the platform is a balance of consistently posting high-quality content that will engage and entertain your audiences. That’s a lot to ask for with each piece of content published. But using that as a guiding post can help with your Instagram marketing strategy.

Best times to post on Instagram for hospitals & healthcare

• Best times to post on Instagram for Hospitals & Healthcare:
  • Mondays at 10 a.m. and 1 p.m.
  • Tuesdays from 11 a.m. to 4 p.m.
  • Wednesdays from 10 a.m. and 3 p.m.
  • Thursdays from 10 a.m. to 1 p.m.
  • Fridays from 11 a..m. to 3 p.m.
• Best days to post on Instagram for Hospitals & Healthcare: Tuesdays through Fridays
• Worst days to post on Instagram for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on Instagram for healthcare and hospitals nearly tripled compared to the year prior. Hospitals, healthcare and clinics see average to above average engagement every day starting at 8 a.m. through most of the day, as late as 10 p.m. However, the best times to post on Instagram for hospitals and healthcare are predominantly Mondays through Fridays between 10 a.m. and 3 p.m. For more specific time frames, see the table above.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on Instagram for restaurants

• Best times to post on Instagram for Restaurants:
  • Mondays from 10 a.m. to 1 p.m.
  • Tuesdays from 11 a.m. to 2 p.m.
  • Wednesdays from 11 a.m. to 2 p.m.
  • Thursdays from 10 a.m. to 1 p.m.
  • Fridays from 11 a.m. to 1 p.m.
• Best days to post on Instagram for Restaurants: Weekdays
• Worst days to post on Instagram for Restaurants: Weekends

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on Instagram than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers, such as offering unique promotions or updates.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the lunch hour during weekdays. The best times to post for restaurants on Instagram are Mondays through Fridays between 10 a.m. and 2 p.m., generally.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on Instagram for schools & education

• Best times to post on Instagram for Schools & Education:
  • Wednesdays from 2 to 4 p.m. and 9 p.m.
• Best days to post on Instagram for Schools & Education:
  • Wednesdays
• Worst days to post on Instagram for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on Instagram compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a typical school day plus evening hours. Mondays through Fridayys see consistent engagement from 10 a.m. until about 6 p.m. However, the hours with the highest engagement and therefore the best time to post on Instagram for schools are Wednesdays from 2 to 4 p.m. and again at 9 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on Instagram for travel & hospitality

• Best times to post on Instagram for Travel & Hospitality:
  • Wednesdays from noon to 2 p.m. and 4 p.m.
  • Sundays from 11 a.m. to 1 p.m.
• Best days to post on Instagram for Travel & Hospitality:
  • Wednesdays and Thursdays
• Worst days to post on Instagram for Travel & Hospitality:
  • None; all days receive moderate engagement

Travel and hospitality industries once again doubled their engagement on Instagram relative to last year. Hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on Instagram for travel and hospitality businesses saw average engagement between 9 a.m. and 5 p.m. nearly every single day of the week. However, two days saw the highest engagement and are the best times to post on Instagram for travel and hospitality: Wednesdays from noon to 2 p.m. and 4 p.m., and Sundays from 11 a.m. to 1 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on Instagram

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on Instagram with Insights

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own Instagram analytics. You may discover that your specific target audience is active at different times.

If you have a creator or business account already, find your best times to post with Instagram Insights following these steps:

• From your profile, tap ≡ in the top right corner.
• Tap Insights.
• Tap the metrics underneath the Overview section or specific content you’ve shared for more details. From here, tap Total Followers and scroll to see their most active times.

How to find your best time to post on Instagram with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Facebook 2024
• Best times to post on LinkedIn 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on Instagram in 2024 appeared first on Sprout Social.

A Facebook blue check mark indicates to your audience that your Page is legitimate and trustworthy. This makes it a must for public figures, brands and companies that are well-known and susceptible to being replicated or parodied.

In this post, you’ll discover some essential steps on how to get verified by Facebook. We also walk you through a few additional details to give you a thorough understanding of how Facebook verification works.

Let’s get started.

What is Facebook verification?

Facebook verification involves getting your Page verified by Facebook. The main intention is to show that it genuinely represents you. A verified Facebook Business Page or account has a blue checkmark appearing next to the name. This puts a clear distinction between the real Page and the Pages run by fans or imposters.

Source: BarkBox on Facebook

Businesses and public figures may often see people creating Pages and profiles similar to theirs. This may either be to imitate them or to build a fan community. Even if there’s no malicious intent behind those Pages and profiles, there’s still a huge risk of other Facebook users mistaking them for the real thing.

In addition, Facebook prioritizes verified profiles and Pages in its search results. So Facebook verification ensures that your Page prominently shows up at the top of relevant searches. This could further improve your reach. See how the official verified Page for Workday gets top priority when you search for the company name on Facebook.

Source: Facebook

Who can get verified on Facebook?

In theory, anyone can get verified on Facebook using any of the two options:

• By subscribing to Meta Verified
• By applying for a verified badge

That’s provided they meet the strict eligibility criteria Meta has in place to verify Facebook Pages and profiles.

In both cases, you’ll need to follow the company’s terms of service and the Facebook Community Standards. Besides this, Facebook will consider your verified badge application if your account is:

• Authentic: It should represent a real person, entity or business.
• Unique: It should be the unique presence of the person, entity or business it represents. Facebook only verifies one account per business or person. The only exception is with language-specific accounts. And note that it doesn’t verify accounts for general interests. For example, it won’t verify a Page dedicated to healthy food. But it will verify a Page representing a registered publication that’s dedicated to healthy food.
• Complete: It should be active and have all the necessary details, such as an “About” section and a profile photo. In addition, it should have at least one post.
• Notable: The person, entity or business it represents should be well-known and get plenty of searches. Facebook is more likely to approve your application if it features in multiple news sources and publications.

The above requirements are only the bare minimum and don’t necessarily guarantee that you’ll get verified. To improve your chances of getting verified, make sure that your account looks highly credible. Start by publishing highly informative and engaging posts instead of sticking to the minimum requirement of one post.

The eligibility requirements for a Meta Verified subscription are more lenient. But you need to pay for any of the Meta Verified plans starting at $14.99 per month. To qualify for it, you must:

• Be at least 18 years old
• Live in a region where Meta Verified is available
• Have full control over a business portfolio on the Meta Business Suite
• Not max out the permitted number of changes in your business portfolio within the specified timeframe.

Why should you get verified on Facebook?

There are a number of reasons that getting verified is a good idea—let’s cover the bases.

Boosts credibility for your brand

Getting verified shows that you’re a legitimate, credible brand. The process isn’t easy (as you’ll see shortly) and many people/brands have tried to get verified and failed. Even if you pay for a Meta Verified subscription, you still need to meet certain eligibility criteria and provide a government ID.

So Facebook users know if they see that blue checkmark, it’s for real.

Protects against imposter accounts

Some people create fake accounts; others create fan accounts. Getting verified helps separate your Facebook Page from the rest. This assures customers that they’re following or reaching out to the real deal and not an imposter.

Facebook prioritizes verified profiles and Pages

The Facebook algorithm gives priority to verified Pages and public figure profiles. Having that blue check means you’ll show up at the top of search results. This helps boost eyes on your brand’s Facebook Page.

8 steps for how to get verified on Facebook

While most of the process for getting verified is simple, some parts are more complicated than others. If you’re opting for Meta Verified, you can easily sign up through the Meta Verified for Business page. Note that you’ll need to provide a government ID during the verification process.

If you’re applying for a verified badge, the process requires a few additional steps. Let’s show you how to get your Facebook verification.

Step 1: Open the verification request form

Start the verification process by logging into Facebook and making sure you have admin permission to the Facebook Page you’re trying to get verified.

From there, you can head to Facebook’s verification request form. This is where you’ll complete all of the following steps.

(Note: the link to the Facebook verification request form will appear broken unless you’re logged into Facebook with admin permissions to a Facebook page.)

Source: Facebook

Step 2: Choose your verification type

You have the option to verify your personal profile if you are a public figure. Or, as long as you’re logged into your Facebook account, you can select from a dropdown menu which business Page you’d like to verify. Each business Page you manage will appear, making it easy to complete this process for each of your businesses or clients.

Source: Facebook

Step 3: Confirm authenticity

The next step is proving that your Facebook Page is authentic. Remember, verification proves to your audience that it’s authentic. So it’s important that Facebook looks for credible documentation in order to approve verification.

The documentation options that you can upload a copy of include:

• Driver’s license
• Passport
• National identification card
• Tax filing
• Recent utility bill
• Articles of incorporation

Source: Facebook

Click the Choose files button and upload the relevant document.

Step 4: Confirm notability

This next step is called “confirming notability,” but essentially, you’re selecting a category for your business Page or profile. This is especially important when verifying profiles. Facebook wants to ensure that your profile or Page is something that people are actually interested in or searching for.

Categories to choose from include:

• News/Media
• Sports
• Government & Politics
• Music
• Fashion
• Entertainment
• Digital Creator/Blogger/Influencer
• Gamer
• Business/Brand/Organization
• Other

Source: Facebook

Step 5: Add your country

The next step is to add the country where you or your business is most well-known. Even if you have a global company, you’ll want to choose the country or region where you have the largest audience. If you’re unsure, you can easily discover this by looking at your website’s Google Analytics or your Facebook analytics.

Source: Facebook

Step 6: Add your audience and also known as

This step is completely optional. But the more information you provide, the easier it is for Facebook’s team to confirm your verification. We recommend inputting basic information about your audience demographics. If you have no other “AKA” names for your business, you can of course leave that section blank.

Source: Facebook

Step 7: Add 5 articles that show your Page or profile is in the public interest

This step is also optional, but take our word for it: do not skip this step. This is one of the best ways to help prove your case. Include some sort of proof that people are interested in, following or talking about your brand. It could be anything from popular social media accounts to articles that talk about your business or Wikipedia profiles. This helps you make a much more compelling argument that your Page should get the Facebook blue check mark.

Source: Facebook

Step 8: Submit the form

Hit the “Send” button, and voila! You’ve submitted your application for Facebook verification. The only thing left to do now is wait.

What happens if Facebook rejects my application?

Keep in mind that meeting the basic verification criteria doesn’t guarantee that you’ll get verified. Facebook might still reject your application without specifying a reason. When this happens, you’ll have the option to reapply for verification after 30 days. But make sure you put in some extra effort to improve your chances of getting verified this time around.

Here are the possible next steps in case Facebook rejects your application:

• Reach out to Facebook support and try to get more information about why your application was rejected. In case you can get this info, you’ll know exactly what you need to do to get verified the next time you apply.
• Create high-quality content and post regularly while ramping up your Facebook marketing efforts. If necessary, use Facebook automation to keep up with your posting schedule.
• If you have brand accounts on other social networks, make sure you boost your presence there as well. This will also help you improve your chances of getting verified on those platforms.

Top 4 tips for getting verified on Facebook (and staying verified)

Struggling to get verified? We’ve got four top tips to help you out. And, once you’re verified, you’ll want to continue these best practices to make sure you’re able to stay verified.

1. Keep your business information up-to-date

We mentioned that one of the factors for Facebook verification is having a complete Facebook profile. But you also need to make sure you keep up with any changes. If you get a new website, change store locations, adjust store hours, add new product lines, etc., you need to update those things on your Facebook Page.

2. Be strategic with your posting schedule

If you haven’t posted any new content on your Facebook Page in months, you’ve given the platform no incentive to offer you verification status. Make sure you’re staying active on Facebook and regularly posting new content to engage your followers.

But keep in mind that simply posting regularly won’t result in higher engagements, according to the latest Facebook stats.

Instead, it’s all about timing. You need to send out your Facebook posts at a time when your audience is active. This improves the chances that they’ll see and engage with your posts.

The best times to post on Facebook start from 9 a.m. during the weekdays. But this varies from Page to Page. Check your content performance to see when your audience is most engaged. Then schedule your posts to go out at those times.

Third-party Facebook tools like Sprout Social even come with optimal send time suggestions. Sprout’s ViralPost® technology helps automate the entire process. It automatically finds the best times to post for your brand and publishes your posts at those times.

3. Engage with the community

If you have an engaged Facebook audience, it proves to the platform that you’re a notable brand and people want to follow you. This increases your chances of getting verified.

Ramp up your Facebook engagement efforts to build an engaged community. Respond to comments, share content that your audience enjoys and hold live broadcasts to interact with them in real-time.

4. Stick to community guidelines

Just because you’ve been verified doesn’t mean you’re going to stay verified. If you’re consistently violating community guidelines, the platform can rescind your verification.

At the bare minimum, make sure you’re always compliant (which isn’t difficult to do). Besides this, strategically marketing your Page will also help you to stay verified. Don’t forget to protect your account with two-factor authentication. This will prevent unauthorized access by individuals who could violate the community guidelines.

Get verified on Facebook today

Meeting all the eligibility criteria is only the first step. Want to know the best secret on how to get your Facebook verification? It’s all about stepping up your game. Make sure you’re marketing effectively on the platform and growing your presence organically.

Use Sprout’s marketing tools to drive growth on the platform. Sign up for a free trial to see how the platform helps you boost your chances at getting verified by Facebook.

The post How to get verified on Facebook: Your step-by-step guide appeared first on Sprout Social.

With a well-designed process, you can say goodbye to last-minute scrambles, miscommunications and the “oops” moments that could damage your brand’s reputation.

In this guide, we’ll walk you through the ins and outs of creating social media approval workflows, from choosing the right type for your team to setting up an automated process in Sprout Social.

What is a social media approval process?

A social media approval process is a series of standardized steps that posts or other content go through before it’s published on your company’s social channels.

It’s a checklist that makes sure everything is in order—the message is error-free, achieves a set goal and aligns with your brand guidelines including voice and style. A strong social media approval workflow will make all your posts sound like they’re coming from the same brand. It also minimizes mistakes and prevents your team from publishing‌ harmful or inaccurate information.

Types of social media approval workflows

The “best” approval workflow doesn’t exist. The ideal process for your team depends on your company size, industry and content needs.

Are you a growing mid-size creative company craving speed or a regulated financial firm prioritizing compliance? Maybe you’re somewhere in between. Whatever your situation, the right social media approval workflow can turn your social media efforts from a chaotic free-for-all into a well-oiled content machine. Let’s explore some popular options:

• Optional approval: Approvals don’t always need to be mandatory. Optional workflows are best for low-risk or time-sensitive posts, where waiting for approval would cause a detrimental delay. But, without careful management it can lead to inconsistencies or errors.
• Required approval: Every single post has to be approved by someone before it goes live. Although it offers more control and brand consistency, it can also slow down posting.
• Multi-stage approval: This approval process involves multiple levels or departments. For example, a post might need approval from the marketing team, then legal and finally, the executive team. Time-consuming, but provides thorough review.
• Parallel approval: With parallel approval, multiple stakeholders or departments review the post simultaneously. That speeds up the process since you don’t have to wait for someone to finish before starting the next iteration, but you might get conflicting feedback.
• Automated approval: Social media automation tools handle parts of the approval process like checking the post for grammar errors. Although this can provide time savings and reduce human error, it may miss subtle differences that a human reviewer would be able to detect. If you use automated approval, we advise you to include a human in your process for quality assurance.

6 steps to putting together social media approval workflow

Remember there’s no one-size-fits-all approach to your approval process. You have the freedom to build yours based on the size and needs of your team. Here’s a content approval workflow framework that can be used and personalized for agencies, enterprise marketing teams and everyone in between.

1. Assemble your team and determine your decision-makers

Begin by figuring out the key players in your content workflow.

From improving your messages to making your posts better, many people are responsible for the various parts of your social presence.

For example, your team might include any combination of the following:

• Social media and community managers
• Content creators, designers and copywriters
• C-level executives
• Team members from other departments (think: sales)

With a team collaboration tool like Sprout Social, you can define approval roles clearly. Want to add someone to your social squad? Want to include someone whose sole job is giving posts their “green light?” No matter how big or small your team might be, Sprout enables you to designate authors and create workflows that keep your content moving.

Defined roles also make team work easier because you decide who’s involved in your social media approval process. You can choose who has permission to upload content and make changes and who’s the final person who approves the content.

Here’s where Sprout’s flexibility shines. Whether you need a simple one-person sign-off or a multi-step approval process, we’ve got you covered. You can tailor permissions for each social profile, deciding who gets to post and who needs to give the thumbs up. Plus, loop in external stakeholders like agencies or clients for easier collaboration and approval.

Adding new team members or tweaking roles? Easy. Just hop into the Users & Social Profiles section to make it happen.

We recommend limiting the number of people involved in your social media approval workflow to help avoid bottlenecks and make sure that content moves from person to person in a timely manner. As a team, decide who must see your content before it gets published.

2. Organize your social assets and deliverables

Putting together a social message might seem pretty straightforward, but consider the decision-making and discussion that goes into the following:

• Crafting on-brand social captions
• Picking photos and videos for any given social post
• Providing links to relevant promotions and pages
• Responding to customer questions and concerns

And when you’re a business interacting with hundreds or thousands of customers, organizing these moving pieces is a must. That’s where tools like Sprout’s Asset Library come in handy. Rather than second-guessing where a particular photo or piece of content is located, your team can access them in one place.

But Sprout’s Asset Library does more than store your existing assets. You can also create new assets directly in Sprout or import them from popular tools like Canva, Bynder or Google Drive.

This integration enables you to edit and publish content from one place. It simplifies your production process and makes sure all team members can see the latest approved assets.

Beyond creatives, Sprout enables you to save common replies to customer questions and concerns so you can address concerns quickly without having to freestyle or risk pointing customers in the wrong direction. You can also create social media templates for frequently used responses.

3. Establish a social media approval timeline

Not having to scramble for content is one of the biggest benefits of establishing a social media approval process. Ideally, your approval process should empower you to stick to a specific schedule. You should have a specified timeline for posts (think: how many per day or week).

Also consider how long it takes for content to get approved. Doing this is especially important when you’re running time-sensitive social media campaigns.

For example, you might expect a post to be approved within 24 or 48 hours after it’s submitted for publication. This gives your team members a bit of breathing room in terms of their schedule but also guarantees they act on time.

Sprout’s Publishing calendar provides a birds-eye view of your content calendar (by day, week and month) at any given time. This let’s everyone on your social team and in your approval workflow know what’s up for publication and what still needs approval.

But we’re all human and sometimes things slip through the cracks. That’s where Sprout’s automated notification system comes in to support your team:

• Wake up to a daily digest of posts needing review in the next 24 hours
• Get hourly reminders for pending approvals
• Authors get a heads-up if a post misses its approval window

These smart alerts work hand-in-hand with your publishing calendar and keep your approval process humming along when you’re offline.

4. Keep your brand voice consistent with a style guide

The more collaborators you have working on your content workflow, the more important it is to pay attention to your brand voice. As a message moves from one person to the next, each person in the workflow could put their creative stamp on it. But you don’t want your brand’s tone to get lost in the process. For example, it’d be jarring for a traditionally straight-forward, professional brand to go all in on memes out of nowhere.

This speaks to the importance of having a social media style guide. Highlighting your brand’s voice and values in a document can inform team members about best practices for your organization. This also makes it easier to onboard new members of your social team or third-party collaborators who might not be familiar with your business.

5. Don’t forget about optimization

If you’re creating a social media approval process, you’re probably worried about your content’s reach. Between character limits, network culture and audience demographics, posts across social media each have different best practices and opportunities for optimization. You need to optimize every post for each social network.

Before hitting publish, make sure each post is optimized accordingly. For example, Sprout’s hashtag analytics point to popular and relevant tags for your content no matter where it’s being posted.

But optimization doesn’t stop at hashtags.

Want to turn your Instagram bio into a traffic-driving powerhouse? Enter SproutLink. This capability lets you create a custom link-in-bio page.

And for those days when the creative well runs dry, use artificial intelligence (AI) to improve your social workflow with AI-powered caption suggestions and alt-text generation. You’ll get fresh ideas while keeping your content accessible and engaging.

6. Stick to a publishing and approval schedule

The final piece to your approval workflow is publication. But how do you decide when your content gets published? Just like you have a timeline for approval, you should stick to a timeline for publishing and scheduling your content.

This is a win-win for your team and followers alike. You get into a rhythm and routine of approval as you regularly create and publish content for your customers. Consistency counts on social media. With Sprout, you can plan your content based on specific timing or use tools like ViralPost® to publish when your followers are most engaged.

Who benefits from a social media approval process?

Implementing a social media approval process may seem like an added task, but it’s an investment that pays dividends across your organization. The main beneficiaries include social media managers, social strategists and content creators. They enjoy:

• Streamlined communication
• Centralized task management
• Fewer overlooked messages
• Efficient campaign oversight

Your social team reclaims valuable time by working within a unified workflow that empowers them to manage campaigns across networks better.

Marketing teams benefit from reduced errors and better crisis management. Multiple reviewers catch issues like broken links, inappropriate content, misinformation and poorly timed promotions. This safeguards the brand’s reputation and bottom line.

Accountability benefits managers and executives too. They:

• Justify social media budgets more easily
• Recognize individual contributions
• Monitor workflow efficiency
• Analyze team dynamics
• Evaluate post-publication performance

The broader business benefits when your social media processes align with overarching objectives. For example, involving departments like sales in the approval process may help campaigns reflect current market insights and customer needs. This leads to cohesive campaigns that resonate with target audiences, ultimately delivering more relevant, timely and valuable content to your customers.

A structured approval workflow boosts efficiency, quality and alignment across your team and business. This approach transforms social media management from an isolated activity into an integral part of the overall business strategy.

How to set up social media approval workflow in Sprout Social

Social media approval tools like Sprout automate collaboration by enabling you to create multi-step, multi-user workflows for submitting, reviewing and approving (or rejecting) social media messages.

Capabilities include:

• Message approval workflows with multiple steps and users for thorough content review
• External approver collaboration to involve clients or stakeholders outside your organization
• Automated approval notifications, including daily reminders and hourly updates
• Reply approvals and templated responses for customer service messages to keep responses on brand
• Centralized Dashboard to track all approval stages and team contributions
• Mobile message approval for on-the-go team members

To set up a message approval workflow:

1. Go to Account & Settings > Settings > Approval Workflows
2. Click Create New Workflow
3. Name your workflow
4. Add steps: Enter step name and select approvers
5. Choose Any or All for sign-off requirements
6. Add more steps if needed
7. Click Save

With these personalized workflows, Sprout helps you get more done across publishing, customer care and analytics.

Future-proof your strategy with a social media approval tool

By implementing a social media approval workflow, everyone from social media managers and content creators to managers and executives reaps the benefits. Teams experience improved communication, increased efficiency and reduced errors, while managers and executives maintain better control over brand messaging.

Creating the skeleton of a social media workflow process is only the beginning. You need a dedicated social media approval tool that provides structure, automation and quality assurance. It becomes your command center and provides a holistic view of your content calendar to facilitate real-time collaboration.

Don’t let outdated processes hinder your social media efforts and cause disjointed communication. Learn how Sprout Social will improve your team collaboration.

The post How to build a seamless social media approval process appeared first on Sprout Social.

User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram.

UGC is a common reason brands, like yours, need to be able to repost on Instagram.

And, to actually bring others’ content in your feed, you need to know how to repost on Instagram.

• How to repost a Story on Instagram
  • Repost Instagram Stories you’re not tagged in
  • Repost a Story on Instagram that you’re tagged in
  • Share someone else’s Instagram post to your Story
• How to repost an Instagram post
  • Repost your own post on Instagram
  • Repost your own post on Instagram with Sprout Social
• Best practices for reposting on Instagram
• Stay on top of Instagram best practices
• Start reposting content on Instagram

How to repost a Story on Instagram

There are many reasons you might want to repost a Story on Instagram. You might have been mentioned, and you want to share with your audience. Or, another account’s Story might be promoting a local event and you want to get the word out.

Whatever the reason, let’s walk through how to share someone’s story to your story on Instagram, as well as how to share an Instagram post to your Story. You have three different options here, so let’s get started.

Repost Instagram Stories you’re not tagged in

First, let’s walk through how to repost Instagram Stories you’re not tagged in, as this is a different process from Stories you are tagged in.

Instagram’s native tools will only allow you to repost an Instagram Story that you have been tagged in.

However, if someone has shared a Story and you want to help spread the word, you still have options.

First, screenshot the Story. There are two ways you can do this—with the account’s branding and without the account’s branding. If you want the name of the original poster of the Story to appear, open the Story and take a screenshot.

It’ll look like this:

However, if you don’t want the top bar to showcase the name of the brand and the rest of the Stories interface, you can hold the screen to get all of those details to disappear. Your screenshot will look like this:

You can then choose to crop the image so the extra space above and below the photo don’t appear when you repost the Story.

Once the Story looks the way you want it to, you’ll go through the motions as if you’re posting a new Instagram story.

Open the Instagram app, swipe to the right or tap the plus sign in the bottom navigation bar to get started. Make sure “Story” is selected from the different post types, then swipe up to select the screenshotted Story from your camera roll.

Make any additions you want to—tagging the original poster, adding content, etc.—then tap “Your stories” at the bottom to post it to your Instagram Story. You might consider using third-party Instagram apps to also spice up your Story design.

Your reposted Story will now appear on your profile for your audience to view.

Repost a Story on Instagram that you’re tagged in

Now let’s cover how to repost a Story on Instagram that you’re tagged in. If you’ve been tagged in an Instagram Story, the app makes this process incredibly easy.

First, you’ll be notified via direct message that you’ve been tagged in a Story, like so:

From there, you can easily tap “Add to your story.” Or, if you open up the Story to view it, you’ll be met with the same call-to-action:

From there, you’ll be taken to the Story creation interface, where you can add your own GIFs, stickers, tags, drawings, what have you, before reposting the Story to share with your own audience.

Keep in mind that someone may have turned off the setting that allows you to share their Stories even if you are mentioned. If you don’t have access to the “Add to your story” button, you’ll have to follow the steps in the last section to repost the Story.

Share someone else’s Instagram post to your Story

Another way to repost to your Instagram Story is by sharing someone’s Instagram post to your Story. This process is also incredibly easy and can be done in just a couple of steps.

Once you find an image you want to share—i.e., you want to spread the word about something or you’re sharing an influencer’s post that mentions your brand—simply tap the paper airplane icon directly beneath the post. You’ll find it by the like and comment icons.

From there, tap “Add to story” from the bottom bar on your screen.

The Story creation interface will open, allowing you to move the post or Reel to the position you want it to sit on the screen, add any additional content and repost. Instagram image posts also let you choose between a couple of different designs if you tap on it while editing the Story.

Then, tap “Your stories” to share with your audience. When someone sees your Story, they can click the embedded item and it’ll take them directly to the original post.

If you’re not seeing the ability to share an Instagram post to your Story, there are a couple of reasons for that.

First, the account you’re trying to share from may be private, removing the option for you to publicly share one of their posts. Second, they simply may have turned that option off. And finally, it could just be that your Instagram app is in need of an update.

How to repost an Instagram post

Now that we’ve covered how to repost Instagram Stories, let’s talk about reposting to your Instagram feed. You might want to reshare an old post to get more attention on it or refresh your audience’s memory about an upcoming sale or event. Regardless, let’s cover two different ways to do this.

Repost your own post on Instagram

A screenshot is one of the simplest ways to repost your own Instagram post, although it takes a few manual steps:

1. Find the post that you want to repost.
2. Take a screenshot on your phone.
3. Crop the screenshot down to the photo, taking out unnecessary elements like the rest of the app or your phone’s status bar.
4. Create a new Instagram post with the fresh photo, and as always, be sure to appropriately credit and seek permission to repost.

Note: This method is limited by your phone model’s resolution. If you have an older model, your photo may display blurrier to someone using a newer model.

Repost your own post on Instagram with Sprout Social

Sprout Social’s Instagram integration offers both a repost function and auto-publishing. You can do this on the desktop app or the mobile app.

To repost an Instagram post via the Sprout Social mobile app, follow these steps:

1. Find the post you want to repost.
2. Tap the paper airplane icon right below the post.
3. Tap Copy Link from the bottom row of options.
4. Open the Sprout Social app.
5. Tap the in-app notification If you’ve copied an Instagram link, tap here to repost! It’ll open up a prompt.
6. Tap Got it.
7. Tap Schedule or Queue or Repost Now. The account’s name, username and first few caption lines are copied over.
8. Edit to suit your brand’s voice. The Instagram post is automatically published.

You can also repost Instagram content from Sprout’s Smart Inbox for posts you are mentioned or tagged in. Click the overflow menu on the post you’re tagged in, and then click Repost from the available message actions.

The beauty of using Sprout for your reposting efforts is that you can save posts as drafts or schedule it to go out at a future date. There’s no need for you immediately repost the photo unless you need to.

Best practices for reposting on Instagram

Now that you know how to repost on Instagram, we’ll cover some best practices. We don’t recommend reposting whatever you want without obtaining permission and providing credit. Be thoughtful and be kind.

1. Know what you should (and shouldn’t) repost on Instagram

This goes without saying, but not everything on Instagram is worth a repost. The first step in reposting Instagram content is having a clear understanding of what makes sense for your brand to repost, and what really doesn’t.

A few things that make sense to repost include:

• Content that mentions your business
• Content that mentions local events in your area that you’re a part of or simply want to repost
• Content that shares information that your audience would find useful or interesting

Things that don’t make sense to repost include:

• Content posted by competitors, especially if it’s promoting your competitors
• Content that has nothing to do with your business

2. Ask for permission and give credit

Instagram policy states that the original photographer owns the rights to the photo. Using their photo without permission is a violation of this policy. Original photographers can file an intellectual property violation against you, which may lead to post deletion or account disablement with repeat offenses. For more information on what copyright on Instagram means, review their help page.

There are a couple of ways to ask for permission:

• In a comment: post under the photo and ask if you can repost with credit
• Send the post as a DM to the account and ask for permission
• Go a step further and add a link to your terms of use like Airbnb does

Source: Instagram

3. Keep true to the original photographer

This means you should keep edits at a minimum. Try not to crop or add filters in a way that would take from the original work. Additionally, pay attention to the original caption. If there’s a caption that was written to emotionally match the photo, don’t just take the photo and write about your upcoming sale.

Source: Instagram

A simple line like The Sill does above is a great way to give credit to the original poster.

4. Mix up original and reposted content

A feed that features only reposted content is essentially a meme/repost account. If you’re a brand with services and products, original content should still be the cornerstone of your approach to Instagram. Using UGC in your strategy should be more about highlighting your customers’ feedback and uses of your product.

5. Keep it on brand

You want the items you repost to still be relatively on brand. For example, if you have a brand color of green and it shows up throughout your account’s feed, then you wouldn’t want to repost something that is mostly bright pink.

For captions, if you’re quoting the original post, you’ll want to make sure that it still positively reflects your brand and its voice. Check out the user profile to ensure that they’re also a good account to repost from. While it’s not a formal endorsement, reposts still work as a boost for the creator.

While The Day Designer shares mostly original content, the planner brand sprinkles in some reposted photos and Reels as well. You’ll notice that the visual feel of their feed is still relatively the same, though.

Stay on top of Instagram best practices

Instagram is an incredibly fast moving network that adds new features and options for marketers all the time. Read these guides for more tips on the must-know best practices:

• Best times to post on Instagram
• Get more authentic Instagram followers with these 10 tips
• 9 Instagram post ideas to spice up your account
• 13 Ways to increase your Instagram engagement rate
• 39 Instagram story ideas to boost engagement for your brand
• How to schedule Instagram posts: Your complete guide
• How to use Instagram for business: A complete guide

Start reposting content on Instagram

The post How to repost on Instagram step-by-step (for Stories and posts) appeared first on Sprout Social.

These tools allow you to automate social media tasks that would’ve taken you hours to get through. So you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence.

In this article, we’ll walk you through the best social media automation tools—free and premium. You’ll learn features, use cases and who would benefit the most by using them.

• What is social media automation?
• Top social media automation tools
• Automate your social media success

What is social media automation?

Put simply, social media automation is using tools and software to schedule, manage, and sometimes even interact with people on social media without you having to do it all manually.

It helps keep your online presence active and engaging, even when you’re not directly overseeing these automated actions.

Social media automation automates repetitive social media tasks and intelligently optimizes content delivery, engagement strategies, and audience targeting.

Not to mention, the use cases of social media automation are ever expanding.

At the moment, social media automation predominantly includes scheduling social posts ahead of time or republishing popular articles.

As such, automation helps you stay on top of your social media calendar and publishing schedule.

Many social media automation tools even come with analytics features that suggest the best times to post on social media. This saves you the extra step of strategically deciding the best time to schedule and automatically publishes your posts when your audience is most likely to engage.

In addition to social media automated posting, you can use automation for effective chatbot marketing. Depending on which tool you use, social media automation can easily curate customer responses to ensure timely interactions.

Let’s get into some of the best social media automation tools of 2024 to see which ones can best serve your needs!

Top social media automation tools

1. Sprout Social

It’s no surprise that Sprout Social is our favorite solution to automate social media tasks. We developed it with your best interests in mind to unlock the potential of your social media strategies.

Here are three areas of our tool that will help you automate your social media efforts:

Social management

Sprout’s social management features focus on publishing, scheduling and reporting to aid your day-to-day social media activities.

Key features:

• Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. This feature also recommends proven times to post and generate engagement.
• Conversation Management: Get messages from all your social media networks in a Smart Inbox and reply from one platform. You can delegate these messages to specific team members and automate canned responses.
• Data Reporting: Analyze your performance across all your social media networks. Create custom reports and see graphics of your growth.

Customer care

Sprout Social’s customer care features help you better the experience of your customers or social media audience with your brand. With us, you can build stronger relationships and provide a responsive service.

Key features:

• Bot Builder: Create chatbots to automate your customer support. This feature helps you provide information 24/7 for Twitter and Facebook.
• Social CRM: Generate customer profiles and add relevant information to help your customer support team. Check conversation history from customer profiles to provide a custom experience. Sprout integrates with Salesforce, Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience.
• Review Management: Get notifications from Google My Business, Yelp, TripAdvisor, Facebook and Glassdoor. This helps you manage your reputation on social media and other online platforms from one dashboard.

Sprout Social Listening and Analytics

Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Get deep insights and data about the general sentiment around your brand, topics your audience is interested in and specific keywords you want to monitor.

Measuring performance data across your social networks, and integrating listening data, enables you to get the big picture of your brand’s health quickly. Plus, you can automate reports using the graphs and charts Sprout creates for you. With this, you can see what people are saying without having to manually search each social platform.

Key features:

• Competitor Reports: Compare your metrics against your competitors to understand your brand’s health. This feature allows you to filter topics by competitor, content type and sentiment, helping you identify trends to benchmark your social media performance. Sprout does the work for you, gathering the insights that matter to you and cutting out the need to manually audit each competitor’s social performance.
• Paid Performance Report: Analyze your social media advertising across networks. Instead of monitoring performance within each platform’s ad dashboards, Sprout pulls your data into one place so you can easily see how your paid efforts are performing. You can select the accounts and campaigns you want to include during a specific period. The reports give you metrics and graphics for Paid Video Views, Paid Web Conversions, Paid Engagement and Paid Impressions. All of these can easily be repurposed into a report for stakeholders, enabling you to focus on making strategic and timely optimizations.
• Social Listening: Rather than digging through millions of online conversations manually, quickly get business-critical insights from thousands of unfiltered thoughts, opinions and feedback to impact your current strategy and guide future action.

Who is this for? Enterprise companies, mid-size brands, small businesses and agencies that want a full package of tools to make data-driven strategic decisions, build lasting relationships with customers and grow their social media presence.

Free or premium? Sprout Social offers a free 30-day trial or a demo. Then, it becomes a premium tool.

2. Sendible

Image Source: Sendible

Sendible is one of the social media automation tools that has all the features you need to run your social media daily activities.

Key features:

• Publishing: Schedule a month’s worth of posts either individually or in bulk. With this tool, you can create content queues to maintain a consistent publishing schedule.
• Collaboration: Add clients and team members to create workflows with approval and custom permissions.
• Analytics: Get insights about the social media networks that drive the most traffic to your website. Find optimal posting times and top-performing posts. Generate and automatically send reports to your clients.

Who is this for? Agencies, brand managers or social media marketers that manage social media presence for clients or their own.

Free or premium? Sendible offers a free 14-day trial or a demo. After that, it becomes a premium tool.

3. Agorapulse

Image Source: Agorapulse

Agorapulse is an all-in-one social media automation tool for those just starting to grow their social media presence. It comes with all the basic features to manage and automate social media activities.

Key features:

• Social Inbox: Manage your messages with the Inbox Assistant, which organizes or labels your items. With this feature, you can create canned responses to address the same questions multiple times.
• Social Publishing: You can use the AI Writing Assistant to enhance your social copy. Then schedule and approve content with your team and clients. Agorapulse also offers a mobile app to publish on the go.
• Social Listening and Reporting: Use parameters to focus on conversations about your brand and competitors. Get custom reports of gained or lost followers and social media interactions.

Who is this for? Freelancers, agencies, small businesses and enterprise organizations that want to manage their social media presence from one platform.

Free or premium? Agorapulse offers a 30-day free trial or a demo. Additionally, it offers an individual plan with limited functionalities for free.

4. ContentStudio

Image Source: ContentStudio

ContentStudio simplifies social media publishing with AI-generated captions and images. Plus, this tool covers the basics of scheduling and analyzing social media posts.

Key features:

• Publishing & Scheduling: Schedule and approve content with your team or clients. You can also use the Chrome extension to share content with your audience easily.
• Analytics: Get demographic information from your followers and publishing behavior data from competitors. You can schedule weekly or monthly reports to automatically deliver into your inbox.
• Social Inbox: Categorize your conversations and assign them to the right team member. You can reply to messages with canned responses and see if a teammate is already replying in real time.
• Discover: Search high-performing content and analyze it so you know what topics are trending. Then automatically share your favorite curated content across various channels. Then automatically share your favorite curated content across various channels.

Who is this for? Agencies, brands or marketers that want to grow their social media presence while boosting productivity.

Free or premium? ContentStudio offers a 14-day trial or a demo. After that, it becomes a premium tool.

5. Brand24

Image Source: Brand24

Brand24 is a social media automation tool that focuses on checking the general sentiment around your brand. With this, you can manage conversations with your clients and better their experience with your brand.

Key features:

• Discussion Volume Chart: Check graphs of your brand mentions online. When you spot a peak, you can analyze if it’s the result of your social media efforts or a sign of an issue that needs investigating.
• Sentiment Analysis: Brand24 uses AI to determine if online brand mentions are positive, negative or neutral. Set up alerts so you can act if you receive a negative mention.
• Data Exporting: Automate the generation of reports on PDF, Excel and even infographics.

Who is this for? Solopreneurs, agencies and enterprise companies that want to track their online reputation.

Free or premium? Brand24 offers a free 14-day trial. Then, it becomes a premium tool.

6. Oktopost

Image Source: Oktopost

Oktopost is a social media automation tool that comes with integrated AI to save time and simplify social media management. The platform lets you scale B2B social media with a People Database to get more leads.

Key features:

• Social Publishing: Create multiple social media posts in seconds with AI. Then approve or reject these posts using workflows with tier permissions.
• Employee Advocacy: Oktopost lets you filter your posts by topics so your team can share content they care about on their social media.
• AI-powered Social Listening: Monitor your brand mentions across major social media networks and websites. You can also get information about influential profiles that address relevant topics.
• Social Analytics: Oktopost adds UTM parameters to every link you share. This assists you with your analytics by letting you attribute success to specific activities.

Who is this for? B2B companies that want to scale their social media presence and show its impact on business goals.

Free or premium? Oktopost offers a demo, becoming a premium tool after.

7. Loomly

Image Source: Loomly

Loomly is a social media automation tool that offers content management features for both organic and promoted posts. And, it provides live optimization tips for your content.

Key features:

• Social Publishing: Schedule auto-generated posts from your RSS feeds to keep your calendar filled. Get step-by-step guidance to create organic and promoted content on Loomly. Then receive notifications (email, Slack, push or Microsoft Teams) every time a team member edits or comments on your content.
• Ad Campaigns Creation: Create campaigns and boost sponsored posts from Loomly and schedule the date you want them to go live.
• Analytics: Analyze all your social media posts, even the ones that weren’t posted from Loomly. Get insights with automated UTM codes added to your URLs.

Who is this for? Enterprise companies, agencies and small businesses that want a simple and easy-to-use tool to manage their social media presence.

Free or premium? Loomly offers a free 15-day trial. After that, it becomes a premium tool.

Automate your social media success

Social media offers a lot of opportunities to understand, entertain and communicate with your audience. But often, managing your presence across various platforms can seem like a lot for one person or even a small team.

That’s why it is imperative to use social media automation tools. These tools help with social media automated posting to save time on publishing. They also enhance customer care with timely responses.

Sprout’s automation tools make it easier to manage your presence across leading platforms including X (formerly Twitter) and Facebook. If you want the full experience of managing your social media accounts, customer support and deep insights into your audience, sign up for a free 30-day trial from Sprout Social.

The post 7 effective social media automation tools to use in 2024 appeared first on Sprout Social.

Having a basic understanding of social media statistics gives you an idea of the type of people who use the social media platform, if they fit into your audience and what people expect from brands on each platform.

Throughout this article, we’re covering Pinterest statistics like demographics, behavior, business stats and more.

The post 24 must-know Pinterest stats for marketers in 2024 appeared first on Sprout Social.