The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns.

Consumers use social media to discover holiday gifts

Consumer holiday spending is still subtly increasing despite inflation and an uncertain economy. This holiday season, US consumers alone are expected to spend up to $1.59 trillion, an increase of 3% YoY. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion.

Not engaging your audience on social during the holidays isn’t an option if you want to end the year strong. Using social effectively can help you maintain a prominent presence in customers’ minds by showing up in their discover pages, main feed and on the other side of their searches. Consumers say social media content (including posts from influencers, family and friends, and brands) is their top source of holiday gift inspiration, beating out TV/streaming, physical stores, review sites, and face-to-face recommendations.

The sway of social media over holiday shopping habits can’t be overstated. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations.

And positive online buzz has premium payoffs. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Harnessing the influence of social can boost sales and justify premium prices.

Customer care and social commerce during the holiday season

This holiday season, 92% of consumers plan to reach out to brands as much or more often for their customer service needs compared to 2023.

Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way. Consumers appreciate the privacy and immediacy of DMs, which allow for personalized, efficient resolutions to their issues. However, around a third of consumers will use comments and @-mentions to engage with brands, as they offer transparency and the possibility of public recognition. No matter how your customers reach out, they still expect a response within 24 hours—especially during the busiest time of the year.

When it comes to shopping on social, only about 13% of all consumers buy directly from social networks. This number goes up to 21% among Gen Z. Most consumers go to the brand’s website to hit purchase or learn more. Yet, 32% of all consumers (and 48% of Gen Z) anticipate making more purchases directly from the platforms in 2025, a trend that could start to show up this holiday season and boost online sales.

The most popular social media platforms for customer care and commerce

For their customer care and direct-from-social commerce, consumers turn to Facebook, Instagram and TikTok.

• Facebook: As the social network with the most global monthly users, the platform is also the top destination for customer service. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.
• Instagram: Around 46% of consumers will use Instagram to contact brands for customer service this holiday season. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs. For consumers who plan to buy from social networks next year, 29% of them will use Instagram Shopping, with younger consumers being most likely.
• TikTok: Roughly 39% of consumers will use TikTok to reach out to brands during the holidays, which rises to 42% among Gen Z and Millennials. TikTok Shop will also be used by 39% of all users buying directly from the platforms overall (tying with Facebook). It will be the top social commerce shopping destination for Gen Z (54%) and Millennials (47%) in 2025.

What types of brand content drive holiday purchases

While consumers are on the lookout for the perfect gift ideas, certain brand content will stop them mid-scroll. Consumers are most likely to look to influencers for gift inspiration, with 47% saying their endorsements carry the most weight (even compared to recommendations from friends and family on social). Interestingly, Baby Boomers are most likely to say influencers inspire their gift ideas. This is proof that consumers across generations trust influencers’ recommendations, viewing them as especially reliable when they’re overwhelmed with holiday marketing content.

Consumers are most likely to actually hit purchase when an influencer or brand shares a promo code. Promo codes not only attract budget-minded buyers, but also create a sense of urgency and exclusivity that encourages immediate action. Consumers are also likely to be swayed by posts from regular social users (not influencers) or brands showcasing their product or service in action. This speaks to the selling power of both user-generated and original, organic content. Yet, targeted ads and paid influencer content shouldn’t be completely overlooked—especially when the content reaches very specific demographics.

Use holiday shopping trends to set your brand up for a happy new year

As you prepare your holiday campaigns, remember that consumers are increasingly relying on social to discover, connect and buy. By tapping into these key trends—leveraging influencers, creating engaging organic content, and prioritizing quick, responsive customer care—you can enhance your brand’s visibility and strengthen customer loyalty.

This season is a unique opportunity to meet consumers where they scroll, helping them find perfect gifts while reinforcing the value of your brand. Make the most of this time to drive meaningful connections that extend beyond the holidays.

Looking for tips to ensure your support agents are well-equipped to provide the highest quality care on social throughout the holiday season? Check out our social media customer service training deck.

*About the data
All data cited in this article is from a Q4 2024 Pulse Survey of 2,000+ consumers in the US and UK conducted by Glimpse on behalf of Sprout. The survey was conducted online from September 27 to October 1, 2024.

The post ‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping appeared first on Sprout Social.

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Reaching young people and penetrating trend culture has become a consistent hurdle.

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Even if you don’t care to be in the zeitgeist. They are our future consumers, so you need to have them in mind—even if you’re not trying to reach them today.”

After decades of consistently marketing to young people, marketers are again mystified by a new generation. Like Boomers before them, Gen Z represents a new kind of consumer: digital natives who are increasingly cynical, driven by ethical causes and are chronically online (or are they?) They are more discerning than their predecessors, which frustrates marketers trying to obsessively crack the code on how to effectively reach them without seeming indubitably cringe.

In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way.

Gen Z social media usage

Gen Z has never known a world without social media or the internet. It’s enmeshed in their daily lives and serves as their go-to channel for information—even beating out popular search engines. When we asked Lewis how she would describe the way Gen Z uses social, she responded, “A better question is how don’t they use social? They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.”

Data backs this up. Compared to other generations, Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey.

Let’s break down which platforms occupy most of their time online and the types of content they engage with there.

Which platforms does Gen Z use and why?

According to The 2024 Social Media Content Strategy Report, 91% of Gen Z social media users are on Instagram and another 86% are on TikTok, making these platforms the most popular for Zoomers. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.

Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.

What brand content does Gen Z engage with?

On their top two most-used channels, Instagram and TikTok, Gen Z is most likely to engage with brand posts that include short-form video or static images, per The 2024 Social Media Content Strategy Report. What’s interesting is that they’re also most likely to watch long-form video on YouTube, their third most-used channel.

Lewis suggests all these channels and formats could be interconnected. “We all have short attention spans to go along with our preference for short-form video. But it’s interesting to see Gen Z podcasters uploading one to two hour-long episodes. Then they slice and dice, and upload videos across short-form platforms.”

Though Gen Z ultimately consumes all content on most platforms, the key is understanding the nuance and culture of each platform. That doesn’t mean completely recreating posts from scratch—and overtaxing your team’s bandwidth. It means, as Lewis illustrates, charting multiple points of distribution and connection, and prioritizing the platforms that matter most to this generation.

Gen Z social media trends

Upfront warning: This is not a trends listicle that will inspire specific content ideas (for that read our top social media trends article).

As Gen Z has matured (the oldest members of the generation are in their late 20s) and they’ve spent more time under marketers’ microscope, throughlines have emerged that give us insight into how they think about social and its future. Brands are beginning to understand that keeping up with a lightning pace trend culture is not the key to their lasting loyalty, and Gen Z consumers want a break from being chronically online too (kind of).

These trends map out the future of Gen Z’s social media habits, and give clues that reveal what it takes to build lasting brand resonance.

Growing trust in influencers and creators

According to The 2024 Influencer Marketing Report, influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

This surge in trust isn’t necessarily because Gen Z finds influencers and creators more authentic. Only 35% rank authenticity as a top trait they care about. For Gen Z, authenticity at face value can seem performative. Instead, they look for other signs of credibility, like follower count, posting frequency and long-term brand affinity.

As the influencer economy continues to grow, Gen Z will certainly continue to expect (and favor) brands that partner with influencers in unique ways. For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand.

Disheartened by most brand-led activism

The surge of brands putting out “activist” content in the last five years largely backfired—especially with discerning Zoomers. Many brands were accused of getting it wrong, overwhelming their audiences or performing to bolster the bottom line.

Sprout’s 2019 #BrandsGetReal Report found that 70% of consumers then believed it was important for brands to have a public stance on social and political issues. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

But Gen Z doesn’t want brands to become completely agnostic. They want the activism baton to be passed to influencers they partner with. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey. The emergence of influencer activism signals how younger consumers don’t just turn to these online personalities for product recs, and that many influencers are pressured to speak out (even when they’re ill- or under-informed).

The same survey found that almost half of consumers will unfollow brands if they work with influencers that don’t align with their audience’s values. Considering 68% of consumers follow brands to stay up to date on new products and services, losing followers can have serious revenue implications.

Even though brands are no longer expected to comment on most social and political issues, there’s a growing pressure to find influencers that do. Clearly understanding your Gen Z audience’s values is imperative for meeting their expectations and protecting your reputation.

Desire for more unique brand identities

Nearly 90% of Gen Z say a brand’s social media presence has a larger impact on whether or not they trust the brand compared to 2023, per the Q1 2024 Pulse Survey. To establish trust with Gen Z consumers, brands need to consistently convey their identity.

Hustling to keep up with trends or just posting libraries of user-generated content won’t cut it. All social media users are most likely to unfollow a brand when their content has become repetitive or unoriginal, according to the Q2 2024 Sprout Pulse Survey, . The best way to keep your audience coming back for more is by making ownable content.

Lewis explains, “Where brands go wrong is losing sight of their own POV. An amalgamation of random user-generated content is simply not going to resonate; the brand’s voice still needs to come through. Similarly, there’s a misconception that engaging with online trends and memes is a silver bullet for brands when it comes to winning over Gen Z. It’s not! Chasing culture rarely works. It’s better for brands to focus on creating culture.”

Lukewarm feelings toward AI-generated social content

Across the board, consumers of all ages are closely split on whether or not AI-generated content makes them more or less likely to be interested in a brand, according to the Q1 2024 Pulse Survey. The subsequent Q2 survey found that 83% of consumers think AI will make feeds even more saturated than they already are, while another 80% believe AI-generated content will add to misinformation on social.

Despite overwhelming concern, Gen Z still exhibits a slight enthusiasm for AI-generated content, such as AI influencers. The 2024 Influencer Marketing Report found that while only 37% of consumers say they’re more likely to be interested in a brand who uses an AI influencer, this rises to 46% among Gen Z.

While it might make sense for some brands to dabble in AI content creation, there will most likely be minimal returns from your Gen Z audience. The best AI use cases for brands are still increasing efficiency in areas like social listening, data analysis and customer care.

An overwhelming need to touch grass

A stereotypical image of Gen Z persists: an entire generation glued to their phones and tablets, suffering from loneliness at epidemic rates. No matter how many headlines or think pieces are written about this subject, the stats point to steady or increased social media use.

The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Yet, many in this generation are burnt out and suffering from the unhealthy impacts of social. Platforms like Instagram are doing more to protect the most vulnerable members of the Gen Z audience, but many feel forced to set their own limits with social media detoxes.

The Q1 2024 Sprout Pulse Survey found that 57% of Gen Z took a detox in 2023 and 63% planned to in 2024—the highest of any generation.

While it’s highly unlikely that Gen Z will start leaving social media in droves, we do expect to see more take breaks from principal networks and spend more time on community engagement networks like Substack. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space.

Brands Gen Z flocks to on social

As mentioned, Gen Z is a cynical generation. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor.

Here are four brands who have mastered the art of Gen Z marketing, and found a way to breakthrough in a way that feels true to their image.

Marc Jacobs

Luxury brand Marc Jacobs is an unexpected Gen Z darling. The fashion brand is well-known for including Gen Z, TikTok-famous comedians and influencers in its content. But somehow these personalities all capture the essence of the brand.

As Lewis articulates, “Marc Jacobs takes trends and formats, and makes them their own. Sometimes you see someone’s presence and it feels stitched together and reactionary. Instead, their presence feels cohesive and has a unique Marc Jacobs stamp of approval.”

Give your brand a Gen Z glow up: Follow Marc Jacobs’ lead by keeping your content original and unexpected, yet completely on-brand.

Topicals

Skincare brand Topicals has mastered the art of brand trips and influencer marketing. Like their recent campaign #FadedFamilyVacation proves, the brand is in lockstep with their Gen Z audience and deeply understands their nuances.

“I’m interested in how brands are looking to their communities for insights and content. Brands like Topicals and other skincare brands are able to take action based on consumer feedback,” says Lewis.

Topicals has also built a positive reputation for listening to their audience’s product feedback and compensating creators and influencers. Lewis adds, “Topicals uses the TYB platform to engage with their community in a thoughtful way. The social, marketing and product teams are all co-collaborating on community management. They compensate people for UGC (giving them a tag is not enough), which makes sure it feels authentic and on-brand.”

Give your brand a Gen Z glow up: Take it from Topicals: When you reward your audience for their content and feedback, they’ll reward you with loyalty.

Graza

Graza, the brand behind the internet’s favorite green squeeze olive oil bottles, has become a Gen Z mainstay. The hype is due in large part to the brand’s social presence.

On social, the brand tackles product feedback head-on. A post of their co-founder apologizing for a packaging flaw is their most liked to date—a snippet of what makes the brand so human and relatable.

Other posts like their mascot Sizzle revealing what’s inside their purse (i.e., bag of granola) and a Carousel of the vibe their olive oil brings to the function show they aren’t afraid to have fun (in a strategic way).

Give your brand a Gen Z glow up: Speaking about Gen Z’s language isn’t about stuffing slang into your captions. It’s about capturing the essence of chronically online humor. It’s dry, absurd and, unmistakably, human. Just like Graza’s content.

ServiceNow

Software company ServiceNow isn’t your typical Gen Z marketing inspo. But the brand exemplifies a well-known Gen Z trait: subverting expectations in content. Like in the video where they literally interpreted cringy corporate jargon like “low-hanging fruit” and “ducks in a row.”

Give your brand a Gen Z glow up: Gen Z content is often layered. It relies on both the creator and viewer having context for inside jokes and cultural touchstones. Even B2B brands like ServiceNow can use that to their advantage. Gen Z makes up a large portion of companies’ current and future employee base, so even B2B brands have a vested interest in appealing to them.

Reaching Gen Z is crucial for long-term brand health

Each new generation brings its own set of challenges. Reaching Gen Z requires brands to rethink how they engage.

Brands who successfully reach Gen Z understand the generation’s unique values, preferences and nuanced behavior in the social media ecosystem. From platform choice to content style, Zoomers are looking for brands who facilitate genuine, community-driven interaction.

For social marketers, that doesn’t mean recreating every trend, but instead forging a distinct identity across platforms. That is the key to building trust and loyalty.

Looking for more insight into how each generation wants to engage with brands on social? Download The 2024 Social Media Content Strategy Report.

The post How Gen Z uses social media and what that means for brands appeared first on Sprout Social.

With over 1.6 billion monthly active users (and counting), it’s important to stand out among the noise. And TikTok hashtags can be a great way to do that.

In this article, learn more about what TikTok hashtags are, the benefits of using them, top TikTok hashtags and tools that can help you find the best hashtags.

What are TikTok hashtags?

TikTok hashtags are words or key phrases that are denoted by the hashtag (#) symbol and used to categorize content on the platform so users can browse content easily.

TikTok hashtags function similarly to those on platforms like Instagram and Twitter, connecting users with relevant content. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags.

For example, someone searching for #gaming on TikTok can discover content related to gaming only if that hashtag has been added to the video description. Or if someone searches for #BookTok, they’ll find content from that specific TikTok subculture.

8 Benefits of using hashtags in your TikTok strategy

Incorporating hashtags into your TikTok marketing strategy is a must. Learn seven benefits your account can get from using hashtags in your video captions.

1. Increase visibility

Adding hashtags to your TikTok captions can help you get your content in front of TikTok users who aren’t already following your brand. When you use a hashtag relevant to the content of the video, you could attract people who are already interested in the topic.

For example, adding #DIYProject could help your video show up in the search results of people who are searching for the hashtag.

2. Boost engagement

Better visibility could also translate to higher engagement rates. When more people see your TikTok content, there’s a chance many of them would want to engage with it by liking or commenting on it.

3. Build community

Branded TikTok hashtags are a great way to create a community around your business. You could encourage your audience to create videos using a brand-specific hashtag. This will help you build a strong community of followers who enjoy sharing content related or relevant to your business.

For example, Jellycat has managed to build a community around the #jellycat hashtag. Users post about their own Jellycat stuffies, talk about launches and more. The hashtag has generated 1 billion views, proving just how popular these videos are.

4. Identify competitors

Popular industry-specific hashtags can also help you uncover other businesses that are using the hashtag. And you can conduct a competitive analysis using this hashtag data (among other metrics) to uncover their strategies, content and performance to benchmark your TikTok performance against theirs.

5. Get TikTok content ideas

Searches for category-specific hashtags will bring up results for top-performing content relevant to the hashtag. This is a great way to see what resonates with your target audience and get content inspiration.

6. Find relevant influencers

You can also use hashtag searches to discover influential accounts that are creating content relevant to the hashtag. If you plan on running an influencer marketing campaign, this is a great way to discover TikTok influencers you can partner with.

7. Jump in on trends

TikTok trends come and go, but capitalizing on the right ones at the right time can help boost visibility and engagement. When you create content based on trending hashtags, you’re showing your followers that your brand is fun and relevant.

Discover trends by tapping the search icon in the top right corner of your TikTok home feed. You’ll see popular trends as well as topics the app thinks you’ll like based on your activity. Browse TikTok like someone in your target audience might to see what types of content ideas pop up.

8. TikTok monitoring

Hashtags—especially branded hashtags—are a key component to social media monitoring on the TikTok platform. TikTok monitoring can help you track and respond to social engagements to understand your target audience and protect your brand.

Use a TikTok monitoring tool to gain insights about your target audiences, competitors and brand sentiment.

Top TikTok hashtags in 2024

Curious on how to find the trending hashtags on TikTok? We’ve got some of the top TikTok hashtags in several industries for inspiration.

50 Popular hashtags on TikTok

1. #fyp
2. #foryou
3. #viral
4. #foryoupage
5. #tiktok
6. #fy
7. #trending
8. #funny
9. #duet
10. #comedy
11. #love
12. #meme
13. #tiktokindia
14. #funnyvideos
15. #learnontiktok
16. #music
17. #video
18. #like
19. #memes
20. #cute
21. #prank
22. #fun
23. #follow
24. #aesthetic
25. #tik_tok
26. #tiktokuni
27. #tiktokviral
28. #tiktok_india
29. #happy
30. #new
31. #tiktoker
32. #foodtiktok
33. #viralvideos
34. #followme
35. #live
36. #dancer
37. #repost
38. #tiktoklover
39. #funk
40. #tiktokphilippines
41. #tiktoktravel
42. #tiktokchallenge
43. #funfacts
44. #likeforlike
45. #dancetutorial
46. #levelup
47. #like4like
48. #viralpost
49. #followforfollowback
50. #follow4follow

Top 10 Trending TikTok hashtags

Keep in mind that this changes week to week, so you’ll need to check out what TikTok is saying their trending hashtags are right now.

1. #dodgers
2. #terrifier3
3. #terrifier
4. #mizukiakiyama
5. #projectsekai
6. #glorilla
7. #fornitemares
8. #robot
9. #rafecameron
10. #moonmusic

Top 10 TikTok hashtags for B2B

1. #B2BMarketing
2. #BusinessGrowth
3. #EntrepreneurLife
4. #CorporateCulture
5. #BusinessTips
6. #B2BSales
7. #Networking
8. #BusinessInnovation
9. #Leadership
10. #B2BContent

Top 10 TikTok hashtags for fashion and beauty

1.  #FashionInspo
2. #BeautyTips
3. #OOTD (Outfit of the Day)
4. #MakeupTutorial
5. #FashionBlogger
6. #BeautyHacks
7. #StyleGuide
8. #FashionTrends
9. #BeautyGram
10. #Fashionista

Top 10 TikTok hashtags for fitness

1. #FitnessJourney
2. #WorkoutMotivation
3. #HomeWorkout
4. #Fitspo
5. #GymLife
6. #FitnessChallenge
7. #HealthyLifestyle
8. #FitnessGoals
9. #FitFam
10. #ExerciseRoutine

Top 10 TikTok hashtags for food and beverage businesses

1. #Foodie
2. #FoodPorn
3. #Recipe
4. #Cooking
5. #FoodBlogger
6. #Yummy
7. #FoodLovers
8. #Restaurant
9. #Cocktails
10. #FoodTikTok

Top 10 TikTok hashtags for technology and software

1. #TechTips
2. #SoftwareDevelopment
3. #Innovation
4. #Coding
5. #TechNews
6. #AI
7. #CyberSecurity
8. #TechGadgets
9. #Programming
10. #TechTrends

Top 10 TikTok hashtags for travel

1. #TravelTok
2. #Wanderlust
3. #Adventure
4. #TravelBlogger
5. #Explore
6. #TravelGuide
7. #RoadTrip
8. #TravelVlog
9. #BucketList
10. #TravelTheWorld

TikTok hashtag best practices

Maximizing your reach on TikTok starts with a smart hashtag strategy. By following these best practices, you can effectively use hashtags to enhance your TikTok content’s reach and engagement, growing your presence on the app.

1. Mix popular and niche hashtags

Combine widely used hashtags with more specific, niche ones. Popular hashtags increase visibility, while niche hashtags help you reach a targeted audience. This will not only increase your reach, but also attract more engaged and interested followers who are more likely to interact with your content

2. Avoid irrelevant hashtags

Steer clear of banned hashtags, as they can limit your content’s visibility, but also ensure your hashtags are relevant to your video. Irrelevant hashtags can confuse the algorithm and may even lead to your content being flagged as spam. So don’t use trending hashtags in the hopes that it’ll stick and widen your reach. Use relevant hashtags intentionally with your content.

3. Use the right number of hashtags per video

While TikTok allows up to 100 characters for hashtags, using too many can make your caption look cluttered. Stick to 3-5 relevant hashtags per post to maintain a clean look and maximize the impact of each hashtag.

4. Place hashtags strategically

Where you place your hashtags matters. Include them in your caption, either at the beginning to immediately catch the viewer’s eye or at the end to keep the caption clean. Or, you can add them in a comment under your video to keep the caption concise.

TikTok hashtag generators and discovery tools

Looking for even more inspiration for TikTok hashtags? There are many tools available to help you find the perfect hashtags for every video you publish. These four are the perfect starting points.

Sprout Social

Sprout Social is an all-in-one social media management platform that can help you through dozens of tasks—from monitoring online conversations to discovering trends and so much more. Find relevant hashtags as you write content in the Compost box, which automatically suggests hashtags as you begin adding them to your post. Alternatively, use Suggestions by AI Assist to generate copy and hashtags as you compose posts. These AI automation features can help eliminate the guesswork from manually researching relevant hashtags.

Hashtag Expert

Hashtag Expert is an easy-to-use smartphone app that can help you find hashtags based on a starter keyword, a category relevant to your industry (of which there are 35 to choose from) or a group of hashtags you’ve used before. Download Hashtag Expert and start compiling hashtags for your video content.

You can easily get a group of relevant hashtags for your video and save them for later, or copy them right inside the app to then paste into your TikTok caption. Plus, you can get access to daily trending hashtags to help you discover even more content ideas.

TikTok Hashtags

TikTok Hashtags is a basic hashtag generator that can help you find related hashtags.

Start by typing in a hashtag like #style and generate a handful of relevant and popular hashtags that can help increase visibility on your content. This is a completely free tool that’s easy to use for each of your new videos.

For the record, TikTok has no association with this website.

Ahrefs TikTok Hashtag Generator

Ahrefs has a free AI TikTok Hashtag Generator tool as a part of its free digital marketing and SEO tools arsenal. But this hashtag generator works a bit differently than the others.

With Ahrefs’ AI hashtag generator, you can type your video caption or a brief synopsis of your video into the text box and wait while the tool generates a list of hashtags for you to include. Specify the number of hashtags you want, the formatting you prefer, as well as the writing tone you’re going for. Then copy and paste the hashtags right into TikTok.

Make TikTok hashtags work for you

With more businesses using TikTok in their marketing strategies, incorporating the use of hashtags can be a great way to stand out. But just using the right hashtags isn’t enough. You also need to keep an eye on your TikTok analytics to look for opportunities to keep improving.

The post TikTok hashtags: How to use the best hashtags for more views in 2024 appeared first on Sprout Social.

Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.

No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns. It’s consumers who have changed what sports marketing looks like by putting their engagement and dollars behind female, para, BIPOC and LGBTQIA+ athletes, and athletes from a wide range of sport backgrounds. This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences).

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.

Social media sports marketing catapults into mainstream culture

In the past, sports marketing campaigns targeted a smaller subset of sports fans. They largely failed to see the potential of incorporating a diverse range of athletes (with a few exceptions, like tennis superstar Serena Williams). Today’s sports marketing campaigns capture the attention of all kinds of audiences, and bring sports figures into the cultural zeitgeist. Which expands the opportunities for brands and athletes alike.

Interest in women’s sports sets new records

Recent media moments like WNBA rookie Angel Reese and rugby player Ilona Maher on the cover of Sports Illustrated demonstrate how far sports equity has come. More fans are tuning into women’s sporting events around the world than ever, there’s increased pressure to close the pay gap and female athletes’ bodies are celebrated for strength rather than aesthetics.

Yet, there are still naysayers and trolls who cast doubt on the ability of female athletes to compete at the highest level and draw profitable audiences—despite all evidence to the contrary. For example, Google launched a deal to double The Athletic’s coverage of women’s sports, and Ally Financial’s recent one-year, multimillion dollar sponsorship deal with ESPN will funnel 90% of its overall investment into women’s sports. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players. In Ad Age’s lineup of the best sports marketing campaigns of 2024, they feature campaigns like Adidas’ Runner 321, which spotlights triathlete and marathon runner Chris Nikic, Adidas’ first sponsored athlete with Down Syndrome. Another standout is Gatorade’s Caitlin Clark is just getting started campaign, a simple yet inspiring homage to the rookie WNBA star.

New rules expand opportunities to partner with athletes

The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following. Like Olivia “Livvy” Dunne, the Louisiana State University gymnast who collected $3.6 million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. A recent video she posted about the brand received more than 60,000 likes and 1.5 million views on TikTok.

Renee Samms, Principal Strategic Services Consultant at Sprout, cautions brands to act ethically when signing deals with young athletes. “After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. This is a new, very nuanced world for them, and the decisions they make and contracts they sign could massively impact their career beyond their collegiate years. They don’t have the experience of working in this world or have teams behind them. It’s up to brands to act responsibly, and provide the best possible guidance for rights usage and fair pay.”

This advice applies to brands forging partnerships with all athletes—especially young, female, queer or para athletes—who are new to paid collaborations. Brands should always assume deals with athlete influencers could go public and act accordingly.

Brands of all types are taking a cue from the sports marketing playbook

A record-setting 5 billion people engaged with the 2022 World Cup on social, while there were 12 billion engagements about the 2024 summer games. The sheer volume of sports fans worldwide means even unlikely brands can use the sports industry for co-marketing opportunities and brand partnerships that extend reach and grow their audience.

Samms puts it like this: “Sports have always brought people together. Most people—including celebrities—are sports fans. After going through a global pandemic and other dark cultural moments, the positivity and inspiration of sports have mass appeal. People are seeking a sense of community—from pickleball courts to social media. This is the perfect time for brands (from all industries) to seize the moment.”

Here are a few examples of brands across industries taking the plunge into sports marketing.

Food and beverage

The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. The confectionary company turned that social insight into surprise-and-delight marketing activations followed by a viral collaboration.

As Paige Walker, Social Media Intelligence Supervisor at The Hershey Company told us, “The campaign was so successful because we listened to our consumers and Angel Reese’s fans. Audiences really appreciate when brands take their ideas and feedback into consideration. It creates a genuine relationship. Fans had repeatedly asked Reese’s to partner with Angel, and we made it a reality. My favorite part of the campaign was seeing the fan reactions—it made the hard work worth it!” The campaign resulted in millions of views, major media pickups and very happy fans.

Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments. Like when internet darling Grimace threw the first pitch at a New York Mets game (and went on to become their good luck charm). Or when Titans’ quarterback Will Levis starred in a mayo fragrance campaign.

But as unexpected brands dabble in sports marketing, how can you create a meaningful campaign? Here’s advice from Walker: “Use social listening to look where you’d least expect to find a brand connection or opportunity. You never know who is talking about your brand or products and how they’re using them in their daily lives. It may be a partnership your brand has never considered before, but it could help create more awareness within new communities.”

Fashion

SKIMS became the official underwear partner of the WNBA this year. While a fashion and shapewear brand may not seem like the most obvious choice for a partnership, the empowering campaign message landed with basketball and fashion fans alike.

Other fashion brands like David Yurman and Savage x Fenty are partnering with athletes who share a passion for both style and their sport.

Insurance and finance

Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs.

Other insurance companies like GEICO and State Farm sponsor athletes, events and athletic associations year-round.

Legal concerns to remember when racing to execute sports marketing campaigns on social media

Even with the massive opportunity sports marketing presents, brands need to proceed with care. The industry can be particularly litigious when it comes to intellectual property (IP).

As Samms explains, “IP rights—like rights to usage of content, logos of various teams or various leagues, and athlete names, images and likenesses—are particularly challenging to navigate. I highly recommend working with a skilled and experienced legal team in these instances.”

While the risks of mismanaged sports marketing campaigns are similar to influencer marketing, there are added layers of complexity that usually come from teams, leagues and events. The ANA describes two primary legal infractions:

• Trademark infringement: This refers to unauthorized use of a mark that is likely to cause “confusion, deception or a mistake about the source of the goods or services.” For example, using a name similar to a league, team or athlete, or misusing a logo, could be considered trademark infringement. Other actions, like cybersquatting, trademark counterfeiting or using a trademarked visual could all be seen as deliberate trademark infringement. Unless you have a specific partnership in place (which is notoriously hard to obtain), it’s typically best practice to avoid using sports industry IP in your content.
• Ambush marketing: This occurs when a company that’s not an official sponsor takes advantage of an event’s high profile attention by “launching marketing activities that create an association with the event.” Ambush marketing isn’t always unlawful, but it can still result in legal repercussions from event owners, official sponsors and legislative bodies. For example, if a company tries to run a promo or campaign tied to a particular event, athlete or organizer, that could be seen as ambush marketing. Also, attempting to market yourself in the physical space where an event is taking place could be frowned upon.

Both of these areas can be murky. Where does commenting or participating on a cultural event end and IP infringement or ambush marketing begin? Those most qualified to answer those questions will be your legal team. Just because they may caution you to avoid specific names, likenesses, images or events, doesn’t mean you can’t find creative ways to join the conversation on social or work with athletes.

Create your own sports marketing wins

Sports marketing has become a much more inclusive, highly engaging space, largely driven by social media and the diversity of athletes now in the spotlight. Brands that tap into this transformation can reach new audiences and build deeper connections, leveraging the passion and loyalty of sports fans across the globe.

As you plan your 2025 social media strategy, consider how the growing influence of women’s sports and diverse athletes could complement your brand (even in the most unexpected ways). The clock is running and it’s time for brands across industries to explore sports marketing as a key part of their growth strategy (in partnership with their legal team).

Looking for more content strategy insights for marketing leaders as you head into 2025? Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

The post How social media changed the sports marketing game appeared first on Sprout Social.

Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. And they expect your brand to meet them where they already are.

The most successful strategies strike a balance between your business objectives and the behaviors of your audience. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

What is a social media network?

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. It’s a broad definition, and intentionally so. As consumer and advertiser preferences shift, so do social media networks.

Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Today, visual content and algorithmic feeds reign supreme on social, ushering in an era of hyper-personalization. Feeds and timelines have become entirely unique to the individual, based on user preferences. Interactions are less public and flourish in comment sections, direct messages and closed communities.

These shifts may feel sudden, but they’re the result of small changes happening constantly over longer periods of time. That’s why it’s crucial to stay up to date with the state of your favorite networks.

The three types of social media networks (and their benefits)

The social media network landscape has grown exponentially in recent years. Emerging networks are constantly introduced; existing networks evolve to remain competitive and the idea of maintaining a presence on every platform is becoming less feasible, even for teams with ample resources.

Before we can help you decide where to focus your efforts, let’s get on the same page with how consumers are using different types of social media networks today.

General social media networks

General social media networks are what most people think of when they picture traditional social platforms. They’re built primarily for communication, connection and content sharing. These networks enable a broad range of interactions—from posting text and images to professional networking and community-building. These networks include:

Instagram

According to the 2024 Social Media Content Strategy Report, 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom. But half of all users also interact with brands there at least once per day.

Facebook

Two decades after Facebook first appeared and revolutionized how we connect and share online, it’s still one of the most popular platforms in the world.

Today, about 83% of all social users have a Facebook profile. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. It remains the top choice for news and current events. Consumers across all ages are also likely to turn to Facebook for social media customer service.

X (formerly Twitter)

Almost half (48%) of all social users across age demographics have an X profile, with men significantly more likely to have a profile than women.

Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. When interacting with brands, X’s purpose changes slightly. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways.

Pinterest

Social users view Pinterest as a source of good vibes. In fact, more than half (51%) of surveyed consumers feel that Pinterest content is more positive than content on other platforms. That number climbs even higher for Gen Z.

The best brands on Pinterest use the social media network to inspire their audiences with aspirational content. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

LinkedIn

LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building.

As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Even better, it delivers 2x higher conversion rates and a 33% increase in purchase intent compared to other platforms.

Threads

In 2023, Meta launched Threads, which quickly became the fastest app to reach 100 million users. Since then, new features have been rolled out and users are starting to figure out how Threads fits into their daily scrolling habits.

Currently, most users turn to Threads to pass the time, though many also use it to stay updated on news and real-time events. While entertainment and education are key draws, users also enjoy seeing brands interact with one another, which has proven to be an effective strategy for brands on Threads looking to drive engagement.

Social entertainment networks

The rise of short-form video—along with the growing accessibility of video editing tools like CapCut and Canva—has ushered in what social media consultant Rachel Karten calls the “social entertainment era.”

Consumers now prefer entertaining content across all platforms, with 66% of social users finding “edutainment” to be the most engaging form of brand content—outperforming memes, serialized content and skits. While all platforms are beginning to favor more entertaining content, certain networks are built with entertainment at their core. Those include:

YouTube

More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

As consumer attention spans shorten, YouTube’s relatively long videos continue to appeal—even when it comes to brand posts. Over half (51%) of YouTube users favor brands’ long-form videos. The long-form nature of YouTube content also allows you to create short-form content for other video platforms like Instagram and TikTok, maximizing your reach and ROI.

TikTok

Younger consumers drove (and continue to drive) TikTok’s rapid growth. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

For Gen Z especially, TikTok is more than a social network. It’s a search engine, a news source, a birthplace of culture and an online shopping mall. It’s the top channel for news and product discovery among the age cohort.

Community-driven social networks

Community-driven social networks offer dedicated spaces for groups with shared interests. Unlike broader social spaces, these networks prioritize group discussions, along with direct interactions within specific, interest-based communities. These networks include:

Reddit

Reddit is a text-based social network made up of over 100,000 communities, known as subreddits, each with its own unique rules and culture.

The network’s audience tends to be younger, with nearly 70% identifying as male. While Reddit is often associated with its major subreddits—like /r/IAmA or /r/personalfinance—it also hosts active communities on a wide range of topics, from fitness to beauty and beyond.

Discord

Discord is a voice, video and text chat app used by over 300 million people worldwide. What began as a spot for gamers to congregate is now home to communities for all sorts of interests—from readers and equestrians to botanists. If a topic has enough enthusiasts, there’s likely a Discord server dedicated to it.

While Discord may not be the best network for growing your audience, it offers significant potential for those willing to invest in building a long-term community. For brands with strong advocacy programs, a Discord server can facilitate meaningful connections and conversations among community members, making it an invaluable space for fostering engagement.

Vertical social networks

A variety of niche social media networks have emerged to serve the interests of highly specific communities. There’s Letterboxd for film enthusiasts, Strava for runners and Nextdoor for local neighborhoods—the list goes on.

If your target audience aligns with an existing vertical network, these platforms can provide unparalleled access to authentic opinions that can enhance your marketing strategy. For example, a construction company operating in a specific region might find greater value in focusing its efforts on Nextdoor rather than investing heavily in larger platforms.

A framework for choosing the right social media networks for your strategy

So which networks are the most important for your brand?

Grab a piece of paper and a pencil—or open your favorite note-taking app—and take some time to answer the following questions. Some answers may come to you easily, while others might require a bit of research. Remember, this isn’t a decision to rush. Use this opportunity to align all stakeholders on your social strategy, ensuring everyone is on the same page. That way, you can narrow your focus with confidence.

What are your top business priorities?

Social media is valuable for more than just marketing, so it’s important to consider marketing and overall organizational goals. If you limit your focus to just your greater marketing team, you might miss opportunities to make a bigger impact.

For example, let’s say you work with a B2B brand that’s primarily focused on conversions in its marketing efforts. If you pick priority networks based solely on that goal, you might spend all your time on networks that drive a lot of clicks. Your product team, on the other hand, might be focused on improving customer satisfaction (CSAT) scores.

If you don’t take the product team’s goals into account, you might end up ignoring networks that provide valuable customer feedback through support requests or community discussions. By paying attention to this feedback, you can work together with your team to increase social influence within your organization.

Social media can affect many areas of a business. That’s why it’s essential to understand priorities at different levels within the organization before choosing which networks to focus on.

Where is your audience currently spending their time online?

Remember, successful strategies strike a balance between business objectives and audience behaviors. Focusing too heavily on one at the expense of the other can lead to a strategy that misses the mark.

To determine where your audience is currently spending their time, you should combine consumer research—like the stats mentioned in this article—with your historical performance data. Use a social media management tool to identify which profiles are generating the highest impressions and engagement. If you’re using Sprout Social, you can find this information in the Profile Performance Report.

This report will provide you with a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. If certain profiles consistently outperform others, now is the time to dig into why.

Where are your competitors most active?

Your last step in the research process is conducting a competitive analysis. By taking a closer look at the social media strategies of your top competitors, you can uncover valuable insights that you might have missed when focusing solely on your efforts.

Social media is an incredible resource for competitive intel. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. If you see your competitors thriving on a particular channel, it’s a strong signal that it’s worth exploring your presence there, too.

If you want to dive deeper into your analysis, consider using a social listening tool. With Sprout’s Social Listening capabilities, you can create Competitive Analysis Topics and break down the data by specific Themes. This way, you discover which messaging from your competitors resonates most with audiences and where they’re making the biggest impact.

Prioritize the right social media networks for your brand

There’s no one-size-fits-all answer to which social media networks your brand should prioritize. The key is to combine consumer insights, data and your marketer’s intuition to make the best decisions.

Luckily, when it comes to consumer insights, we’ve got you covered. Our survey of over 4,500 consumers reveals what people really expect from brands on social media—and how those expectations vary across different platforms. Dive into the 2024 Social Media Content Strategy Report to discover which content types your team should focus on and where to direct your energy to create the most ROI.

Get the report

The post A guide to choosing the most effective social media networks for your brand appeared first on Sprout Social.

However, creating a successful influencer marketing program involves a lot of work. It involves finding the right influencers, getting in touch with them, putting together a content plan and more.

This is where influencer marketing platforms come in. Different software can help you find influencers, create successful campaigns and monitor their performance. They can be a big help in putting together the best influencer marketing campaign possible.

To help you get started, we’ve put together 16 influencer marketing platforms to choose from. We’ll also share some benefits of using an influencer marketing platform along with tips on finding the best software for your needs.

What are influencer marketing platforms?

Influencer marketing platforms are software built to help brands create an influencer marketing strategy. These can be marketplaces meant to connect brands with influencers in their niche. They can also help brands and influencers communicate or track campaign analytics. And they can even be agencies where real specialists help brands put together an influencer partnership.

Platforms like these can help businesses who are new to influencer marketing, brands with small teams who need additional support or even large corporations who simply want to hand their strategy off to the experts.

16 Influencer marketing platforms and software for your brand

Whether you’re looking to start your first influencer marketing campaign or simply want to make certain steps easier on your team, here are 16 influencer marketing platforms that can help.

1. Sprout Social Influencer Marketing (formerly Tagger)

Sprout Social’s AI-driven influencer marketing platform platform offers powerful features to help brands and agencies connect with top creators in their industry. It helps companies plan and execute campaigns, measure the success of their campaigns and more. Better yet, it seamlessly integrates with Sprout’s social media analytics so you can track all your social campaigns together.

Features:

• Use the profile discovery tool to find the best influencers for your campaign. Narrow down your search with smart filters to quickly find relevant, authentic creators.
• Manage the entire influencer marketing process, from negotiating contracts to approving content to releasing payments.
• Access in-depth analytics to keep an eye on your target audience, campaign performance, conversions and other important metrics.
• Analyze and report ROI from paid influencer campaigns alongside organic content performance to optimize your social strategy.
• Get access to a team of experts that can help you every step of the way.

2. Brandwatch

Brandwatch is a social media and consumer intelligence tool that helps brands keep an eye on online trends and conversations surrounding their industries. However, Brandwatch also has an influencer marketing offering to help its customers find and manage influencer relationships.

Features:

• Search through a list of 30m+ creators to find influencers for your brand
• House all influencer partners in a single dashboard for seamless communication
• Measure campaign results and build reports to share with your team

3. Upfluence

Upfluence is an influencer and affiliate marketing platform that works with AI to help your company improve its influencer marketing strategy. The platform is designed to help teams save time when working with influencers, making it a great option for companies with smaller teams.

Features:

• AI assistant for auto-generating messages to influencers you’re interested in working with
• Creator matching tools that help you find influencers more likely to work with you
• Streamlined influencer invoicing, product seeding, promo code generation and more

4. Afluencer

Afluencer is one of the leading influencer marketplaces, helping brands and influencers find each other for partnerships and sponsored content. Set criteria, like number of followers, interest, channels and more, as you search so you only find influencers that match the type of campaign you’re running.

Features:

• Create a listing for your brand so potential influencers can learn more about you
• Search for the best influencers for your project using specific criteria and filters
• Manage all influencer conversations in one dashboard

5. Grin

Grin is an AI-powered influencer management platform that works to make influencer partnerships as seamless as possible. Grin has tools to help support your influencer marketing strategy every step of the way, from discovery to campaign launch to reporting and analyzing results.

Features:

• Website extension while you browse social media to get even more key data about influencers
• Manage influencer gifting and product seeding directly in one single dashboard
• Manage relationships and influencer payments seamlessly with Grin

6. LTK

LTK, previously known as LIKEtoKNOW.it, started as a linking platform for Instagram influencers to share product and affiliate links easily with their viewers. LTK has since joined rewardStyle, grown, and changed its name. It still focuses on influencer marketing, but it is now a great platform for both brands and influencers.

Features:

• Get access to an exclusive, invite-only list of influencers who have been vetted and shown proven results
• Take advantage of historical data to help you put together the best influencer campaign for your industry
• Create tracking tags that help you keep an eye on how each campaign is performing

7. Influencity

Influencity is a collaborative influencer marketing platform whose goal is to make communication and partnership between brands and influencers as seamless as possible. With an easy-to-use dashboard and access to over 200 million content creators, Influencity can be a great option for your team.

Features:

• Filter and sort as you search for influencers based on your brand and campaign needs
• Curate lists of influencers and manage your relationships on the platform
• Integrate your ecommerce store for easy product seeding and gifting

8. Later Influence

Later Influence (previously Mavrck) is another full-service influencer marketing software created to help brands work with creators to better reach and sell to their customers. Brands like Disney, Crocs, Express and Netflix have all used their influencer marketing tools, helping the software build a credible client list.

Features:

• Survey influencers to build out your market research studies and launch better products
• Build out referral programs or ambassador programs to further boost your sales
• Use the Influencer Index to find the best influencers for your needs

9. CLKS Digital

CLKS Digital is an influencer marketing agency with a team of experts that can help brands run end-to-end influencer marketing strategies. If you want a fully hands-off approach to your influencer marketing, CLKS Digital might be a good solution for your team and its needs.

Features:

• Get a competitive strategy built that’s fully customized to your team and its KPIs
• Sit back and relax—well, work on other projects—while a trusted team manages your influencers
• Get reports and updates throughout the entire campaign process

10. Shopify Collabs

Shopify Collabs is the perfect platform for influencer marketing for businesses that run on Shopify. Easily access Shopify Collabs right in your Shopify Admin dashboard and find the best influencers for your needs, industry and products. The platform is completely free for Shopify users, making it an ideal option for ecommerce businesses using this as their website builder.

Features:

• Work with influencers on a number of platforms, including Instagram, YouTube, Twitter, Facebook and Twitch
• Create an affiliate program and seamlessly send out products for influencers to test and review
• Pay creators automatically through the Shopify Billing system you’re already used to

11. YouTube BrandConnect

YouTube BrandConnect is an influencer marketing platform that is obviously run by and affiliated with YouTube and Google. There are nearly 500,000 YouTube influencers in the U.S. alone, so it’s no wonder the company has taken advantage of that and created its own platform to help its users connect and work together.

Features:

• Get connected with the perfect YouTube influencers for your brand
• See unique insights and analytics that only Google can provide
• Work directly with a Google ads representative to make the most of your YouTube influencer marketing

12. Meltwater

Meltwater is a consumer intelligence platform that offers influencer marketing tools to help your brand discover, work with and monitor influencer partnerships. Previously known as Klear, the tool became fully integrated with the Meltwater suite in April 2024.

Features:

• Get help sifting through 30 million+ influencers with filters and smart AI tools
• Analyze influencer presences across a number of platforms, including Instagram, TikTok, YouTube, Twitter, Pinterest and even blogs
• Use a single portal for all influencer communication and campaign management, making the process as easy as possible

13. Creator

Creator is a platform that can assist brands with both influencer marketing and affiliate marketing. Creator offers services and tools for both brands and creators, working to build the perfect software where the two can meet in harmony.

Features:

• Browse over 300 million profiles across social media platforms like Instagram, TikTok and YouTube
• Manage influencer conversations, campaign details, payment information and more in a single dashboard
• Get access to an industry expert who can work alongside you to create a successful influencer campaign

14. Skeepers

Skeepers is a platform dedicated to helping brands get user-generated content (UGC) for their online presences. It does this by offering software to help brands collect ratings and reviews, create live shopping experiences, create consumer videos and, of course, manage influencer marketing campaigns.

Features:

• Search for the right parts in a community of vetted nano and micro-influencers
• Get help automating a collection of user-generated content you can share on your own social profiles
• Analyze your campaign results in real time with Skeepers’ dashboard

15. Heepsy

Heepsy is a global influencer search engine that allows brands to search for influencers all over the world based on demographics like niche, location, platform and more. Easily find the best influencers for your brand with Heepsy.

Features:

• Browse through millions of available influencers and creators on platforms like Instagram, YouTube and TikTok
• Analyze influencer audiences to find the perfect match for your target customer
• Create influencer lists so you can easily start contacting potential partners

16. Webfluential

Webfluential is a performance influencer marketing platform dedicated to helping brands drive sales due to influencer marketing in the social ecommerce space. With platforms like TikTok and Instagram making it so easy to create online shops, this platform is perfect for ecommerce businesses wanting to make more sales on social media.

Features:

• Create a brief based on what you’re looking for and wait for influencers to pitch to your brand
• Get access to analytics and engagement data to determine which influencers are best for your needs
• Choose between a self-service approach or working with a team of dedicated account managers

How an influencer marketing platform can help your business efforts

An influencer marketing platform helps you streamline the entire process of working with influencers, from automating repetitive tasks to using AI for communication to centralizing all your data in one place.

Here are three ways using an influencer marketing platform can benefit your business.

Find the right influencers quickly

An influencer platform gives you access to a searchable database of authentic, vetted influencers. You can sort through millions of creators across multiple platforms to find potential partners that truly align with your brand.

Sprout Social’s influencer marketing platform even offers smart filters to narrow down your search and find the best fit for your audience and campaign needs.

Manage campaigns more efficiently

An influencer marketing software gives you a single platform for end-to-end campaign management, from negotiating terms to sending contracts to reviewing content.

You can also keep all influencer communications consolidated instead of switching back and forth between different channels.

Track and analyze campaign performance

Most influencer marketing platforms come with robust analytics and reporting tools that make it easy to track how your campaigns are performing and share progress with the team.

With Sprout’s tool, you can also integrate paid and owned channels to get a holistic view of how your sponsored and organic content is performing across various socials.

Tips for finding the best influencer marketing software for your business

Not sure how to find the best influencer marketing software for your brand’s needs? Here are a few tips to help you out.

Consider the size of your team

The size of your team and your company’s resources will have a major impact on the type of influencer marketing software you decide to use. If you have a small team with just one or two social media managers, you might choose to work with an agency rather than managing this process in-house. If you have a full social media team, a self-service tool could be the best solution.

Keep your budget in mind

You have to pay the influencers you work with. How much of the social media budget was allocated for working with influencers? How much budget does this leave you for a platform to help manage your campaign? The software you select may largely depend on how much you have to spend.

Think about your existing tech stack

When it comes to platforms, some play well with certain software and not so much with others. Consider the platforms you already enjoy. For instance, users of Sprout Influencer Marketing Sprout may find that the tool seamlessly complements their other social media management tools.

Get started with an influencer marketing platform

Influencer marketing is a key social media strategy in generating brand awareness, improving your reputation and growing sales. Using an influencer marketing platform can help you quickly find the right influencers, streamline campaign management and measure success.

Sprout Social allows you to easily integrate social media management and influencer marketing in one platform. Try us out for 30 days free and see how we can help with all parts of your social media and influencer marketing efforts.

The post Top 16 influencer marketing platforms for your 2024 campaigns appeared first on Sprout Social.

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Global users on average spend 23.3 hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Keep an eye out for emerging trends or subcultures on the platform and test your own content.

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on TikTok?

• Best times to post on TikTok:
  • Tuesdays from 4 to 6 p.m.
  • Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m.
  • Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
  • Fridays from 4 to 6 p.m.
• Best days to post on TikTok: Wednesdays and Thursdays
• Worst days to post on TikTok: Sundays

As the youngest digital platform on this list, TikTok has grown significantly and made waves in half as many years as the others on this list. With the app now amassing over 1.5 billion active global users who spend an average of 23 hours on the app every month, TikTok has competitive power against other platforms.

The best times to post on TikTok are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays, Thursdays mornings from 9 to 11 a.m. and Thursdays from 2 to 6 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost. However, generally, mid-morning through the afternoon (9 a.m. to 5 p.m.) on Tuesdays through Fridays see above average engagement on the app.

With TikTok trends changing quickly, it’s important to understand how trends start, evolve and influence. Once you understand how these forces, moments or signals work, you can create a better TikTok trend strategy to implement rather than participating reactively.

What is the best day and time to post on TikTok?

We know the best time to post on TikTok overall, but what about for each day of the week? If you’re looking for the best day and time to post on TikTok, read the analysis below.

Best time to post on TikTok on Monday

The best time to post on TikTok on Monday is between 3 and 6 p.m., coinciding with after-school hours for Gen Z and Gen Alpha audiences.

Best time to post on TikTok on Tuesday

The hours that are the best times to post on TikTok on Tuesdays are 4 to 6 p.m. and above-average engagement is nearly 3x the amount compared to Mondays.

Best time to post on TikTok on Wednesday

The best times to post on TikTok on Wednesdays are 9 a.m. to 6 p.m., with only 11 a.m. and 1 p.m. as an exception to this engagement.

Best time to post on TikTok on Thursday

The best times to post on TikTok on Thursdays are from 9 a.m. to 6 p.m. However, engagement slightly drops between 11 a.m. and 2 p.m.

Best time to post on TikTok on Friday

The hours that are the best times to post on TikTok on Fridays are 4 to 6 p.m., even though above-average engagement reflects a typical workday between 9 a.m. and 6 p.m.

Best time to post on TikTok on Saturday

The best time to post on TikTok on Saturdays is 9 a.m. to noon, in relation to the rest of the day. Generally speaking, we’ve noticed that Saturdays and Sundays have less engagement compared with rest of the week across most social platforms.

Best time to post on TikTok on Sunday

In relation to the day itself, the best time to post on TikTok on Sundays is from 8 a.m. to 6 p.m. to see only average engagement, compared to the rest of the week. Sundays have less engagement throughout the day across most, if not all, social platforms.

Best times to post on TikTok for hospitals & healthcare

• Best times to post on TikTok for Hospitals & Healthcare:
  • Mondays from 5 to 8 p.m.
  • Tuesdays at 4 p.m.
  • Wednesdays from 2 to 4 p.m. and 5 p.m.
  • Thursdays at 2 p.m.
• Best days to post on TikTok for Hospitals & Healthcare: Mondays and Wednesdays
• Worst days to post on TikTok for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on TikTok for healthcare and hospitals nearly tripled compared to the year prior. Hospitals, healthcare and clinics see average to above average engagement Mondays through Thursdays starting at 10 a.m. and extending as late as 6 p.m. However, the best times to post on TikTok for hospitals and healthcare are Mondays from 5 to 8 p.m., Tuesdays at 4 p.m., Wednesdays from 2 to 5 p.m. and Thursdays at 2 p.m.

Hospital & healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on TikTok for restaurants

• Best times to post on TikTok for Restaurants:
  • Tuesdays from 3 to 5 p.m.
  • Wednesdays from 3 to 6 p.m.
  • Thursdays from 3 to 6 p.m.
• Best days to post on TikTok for Restaurants: Tuesdays through Thursdays
• Worst days to post on TikTok for Restaurants: Mondays

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on TikTok than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers, such as offering unique promotions or updates.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the lunch hour during weekdays. The best times to post for restaurants on TikTok are Tuesdays through Thursdays between 3 and 5 p.m., generally.

Restaurant social media resources

• Auntie Anne’s Bari’s TikTok Bootcamp [Webinar]
• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on TikTok for schools & education

• Best times to post on TikTok for Schools & Education:
  • Thursdays from 10 a.m. to 1 p.m.
• Best days to post on TikTok for Schools & Education:
  • Thursdays
• Worst days to post on TikTok for Schools & Education:
  • Saturdays and Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on TikTok compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a typical school day plus evening hours. Tuesdays through Fridays see consistent engagement from around 10 a.m. until about 5 p.m.However, the hours with the highest engagement and therefore the best time to post on TikTok for schools are Thursdays from 10 a.m. to 1 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on TikTok for travel & hospitality

• Best times to post on TikTok for Travel & Hospitality:
  • Fridays at 2 p.m. and 4 p.m.
• Best days to post on TikTok for Travel & Hospitality: Thursdays and Fridays
• Worst days to post on TikTok for Travel & Hospitality: Sundays and Tuesdays

Travel and hospitality industries once again doubled their engagement on TikTok relative to last year. Hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on TikTok for travel and hospitality businesses are a bit sporadic throughout the week but are above average beginning around midday nearly every day of the week. However, the day with the highest engagement and the best time to post on TikTok for travel and hospitality is Fridays at 2 p.m. and 4 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on TikTok

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on TikTok with Analytics

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own TikTok analytics. You may discover that your specific target audience is active at different times.

To find your best times to post with native TikTok analytics via desktop, follow these steps:

1. Login to your account at tiktok.com.
2. Hover over your profile icon, then click Business Suite.
3. Then, select Analytics in the left-hand navigation.

How to find your best time to post on TikTok with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing repeated the analysis, and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media
• Best times to post on Facebook
• Best times to post on Instagram
• Best times to post on LinkedIn
• Best times to post on Twitter

The post Best times to post on TikTok in 2024 appeared first on Sprout Social.

With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. With the right LinkedIn marketing strategy, combined with these optimal posting times, you could see improved engagement.

Learn how to identify your best times to post globally on LinkedIn with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

• When is the best time to post on LinkedIn?
• What is the best day and time to post on LinkedIn?
• What is the best time to post on LinkedIn by industry?
  • Hospitals & Healthcare
  • Restaurants
  • Schools & Education
  • Travel & Hospitality
• How to find your own best times to post on LinkedIn
• How Sprout gathered the data

When is the best time to post on LinkedIn?

• Tuesdays and Wednesdays from 10 a.m. to noon
• Thursdays at 10 a.m.
• Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
• Worst days to post on LinkedIn Company Pages: Weekends

Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours. Businesses are less likely to get eyes on their LinkedIn marketing efforts on the weekend when engagement and usage drops.

Because LinkedIn content is centered around professional thought-leadership and career growth, it makes sense that a majority of audiences engage with this content throughout their working day. By midday, there’s buzz on the platform, and the best times to post on LinkedIn are Tuesdays and Wednesdays between 10 a.m. and noon and Thursdays at 10 a.m..

Yes, LinkedIn is a business and employment-focused platform, but it’s more than a job board and networking platform. LinkedIn provides a platform for professional storytelling and advocacy, from both employees and employers alike. Contributors of all levels can share their subject-matter expertise, create conversations that challenge business-as-usual and uplift professional voices around the world.

Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. Because of these additional business opportunities LinkedIn provides, it makes sense that posting and engagement match with the business hours.

What is the best day and time to post on LinkedIn?

We know the best time to post on LinkedIn overall, but what about for each day of the week?

If you’re looking for the best day and time to post on LinkedIn, read the analysis below.

Best time to post on LinkedIn on Monday

The best time to post on LinkedIn on Mondays is between 9 a.m. and 2 p.m. Note that every weekday sees above-average engagement on LinkedIn on what matches the typical business workday.

Best time to post on LinkedIn on Tuesday

The best times to post on LinkedIn on Tuesdays are between 10 a.m. and noon. Tuesdays are one of the higher engagement days on LinkedIn compared to any other day of the week.

Best time to post on LinkedIn on Wednesday

The best times to post on LinkedIn on Wednesdays are 10 a.m. to noon., generally around the late morning and lunch hours.

Best time to post on LinkedIn on Thursday

The best times to post on LinkedIn on Thursdays are from at 10 a.m., but be ready to see above-average engagement between 9 a.m. and 2 p.m., very similar to Wednesday.

Best time to post on LinkedIn on Friday

The hours that are the best times to post on LinkedIn on Fridays are generally between 8 a.m. to 1 p.m., very similar to Monday’s hours.

Best time to post on LinkedIn on Saturday

The best time to post on X on Saturdays is between 6 a.m. and 4 p.m. for light engagement. Due to the professional nature of the app, you’ll see less interactions with your content during the weekend.

Best time to post on LinkedIn on Sunday

The best time to post on LinkedIn on Sundays is between 8 a.m. and 2 p.m. for any engagement. Saturdays on LinkedIn have less engagement throughout the day across most, if not all, social platforms.

Best times to post on LinkedIn for hospitals & healthcare

• Best times to post on LinkedIn for Hospitals & Healthcare:
  • Most weekdays between 9 a.m. and 5 p.m., but especially
  • Wednesdays from 10 a.m. to noon
  • Thursdays from 2 to 4 p.m.
• Best days to post on LinkedIn for Hospitals & Healthcare: Weekdays
• Worst days to post on LinkedIn for Hospitals & Healthcare: Weekends

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on LinkedIn for healthcare and hospitals saw a shift in hours that users are engaging with their content. Hospitals, healthcare and clinics see average to above average engagement concentrated to reflect the traditional workday, starting around 9 a.m. through around 6 p.m. Posting on LinkedIn weekdays during those times should result in positive engagement, but the best times to post on X for hospitals and healthcare are Wednesdays from 10 a.m. to noon and Thursdays 2 to 4 p.m. for peak engagement.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on LinkedIn for restaurants

• Best times to post on LinkedIn for Restaurants:
  • Wednesdays at 10 a.m. and from noon to 3 p.m.
  • Thursdays from 9 to 11 a.m.
• Best days to post on LinkedIn for Restaurants: Tuesdays through Thursdays
• Worst days to post on LinkedIn for Restaurants: Weekends

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on X than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers. Many restaurant businesses used LinkedIn to promote job fairs, individual employment positions, as well as panels at national industry conferences.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the business hours during weekdays. The best times to post for restaurants on LinkedIn for peak engagement are generally Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on LinkedIn for schools & education

• Best times to post on LinkedIn for Schools & Education:
  • Tuesdays at 11 a.m.
• Best days to post on LinkedIn for Schools & Education:
  • Tuesdays and Wednesdays
• Worst days to post on LinkedIn for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw an increased engagement on LinkedIn compared to last year. The 134,000 schools listed on LinkedIn might manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time.

Opportunities for engagement are concentrated to a traditional business during weekdays, and virtually nonexistent over the weekends. Most days on LinkedIn see above average engagement between 9 a.m. and 5 p.m. However, there was on specific time that appears to be the best time to post on LinkedIn for education and schools: Tuesdays at 11 a.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on LinkedIn for travel & hospitality

• Best times to post on LinkedIn for Travel & Hospitality:
  • Tuesdays from 10 a.m. to 2 p.m. and 3 p.m.
  • Wednesdays from noon to 4 p.m.
  • Thursdays from 1 to 4 p.m.
• Best days to post on LinkedIn for Travel & Hospitality: Tuesdays through Thursdays
• Worst days to post on LinkedIn for Travel & Hospitality: Saturdays and Sundays

Travel and hospitality industries shifted their concentration on LinkedIn to reflect a traditional business day; a trend that seemed to happen across most industries on LinkedIn.

The best times to post on LinkedIn for travel and hospitality are Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy

How to find your own best times to post on LinkedIn

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on LinkedIn with Analytics

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:

1. Login to LinkedIn and go to your LinkedIn business page admin view.
2. Click on Analytics.*
3. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.

* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.

How to find your best time to post on LinkedIn with Sprout Social

A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your individual account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your own audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis yourself and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Facebook 2024
• Best times to post on Instagram 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on LinkedIn in 2024 appeared first on Sprout Social.

With the help of our Data Science team, we analyzed nearly 2 billion social media engagements across 400,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. And even more, we’re able to provide an analysis of when the best time to post on Facebook is.

As the third most visited website worldwide after Google and YouTube, and boasting nearly 3 billion monthly active users, there’s no denying the power of Facebook. Because of the large engagement opportunity, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy.

Learn how to identify your best times to post on Facebook with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on Facebook?

• Mondays from 9 a.m. to noon
• Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.
• Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.
• Thursdays from 8 a.m. to 2 p.m. and 5 p.m.
• Fridays from 9 to 11 a.m.
• Best days to post on Facebook: Mondays through Thursdays
• Worst days to post on Facebook: Sundays

It’s true: Facebook is still the most used platform by marketers worldwide at 89%, and by monthly active users at 3.05 billion (yes, billion). The impact Facebook has on our social media use as consumers and marketers is still ever present. Compared to last year, high engagement periods on Facebook are still within mid-mornings during weekdays and matching general business hours.

Optimal send times for Facebook are Mondays through Fridays starting mostly at 9 a.m. until early afternoon, generally 2 p.m. What does this mean for marketers? Most users are taking a quick break in their routines for Facebook, making it the best time to schedule posts for target audiences to interact with.

With a solid Facebook marketing strategy, businesses connect with the right audiences with their content, whether it’s keeping audiences informed of products or sharing access to exclusive deals. Remember, engagement is a combination of how often you post on social media and what content types you post.

What are the best days and times to post on Facebook?

We know the best time to post on Facebook overall, but what about for each day of the week?

If you’re looking for the best day and time to post on Facebook, read the analysis below.

Best times to post on Facebook on Mondays

The best time to post on Facebook on Mondays is from 9 a.m. to noon. While there’s decent engagement from 9 a.m. to 6 p.m., the optimal send and engagement times are those few hours before lunch.

Best times to post on Facebook on Tuesdays

The best time to post on Facebook on Tuesdays from 9 a.m. to 2 p.m. and again at 5 p.m., even though there’s notable engagement throughout the entire business day.

Best times to post on Facebook on Wednesdays

The best times to post on Facebook on Wednesdays are from 9 a.m. to 3 p.m. and again at 5 p.m., making   this one of the most active days for publishing on the app.

Best times to post on Facebook on Thursdays

Similar to Wednesdays, the best times to post on Facebook on Thursdays are from 8 a.m. to 2 p.m. and again at 5 p.m.

Best times to post on Facebook on Fridays

The best times to post on Facebook on Fridays are from 9 and 11 a.m., showing that users are transitioning into the weekend mindset. Although, the entire workday still sees user engagement on the app.

Best times to post on Facebook on Saturdays

The best time to post on Facebook on Saturdays is between 8 and 11 a.m., in relation to the rest of the day. Generally speaking, we’ve noticed that Saturdays have less engagement during the reset of the week across most social platforms. Even with Facebook, there’s a significant decrease during the weekends than during weekdays.

Best times to post on Facebook on Sundays

In relation to the day itself, the best time to post on Facebook on Sundays is 9 to 11 a.m. Similar to Saturdays, we’ve noticed Sundays have less engagement throughout the day across most, if not all, social platforms.

Best times to post on Facebook for hospitals & healthcare

• Best times to post on Facebook for Hospitals & Healthcare:
  • Most weekdays between 9 a.m. and 8 p.m., but especially:
    • Tuesdays from 5 to 7 p.m.
    • Wednesdays at 5 p.m.
    • Thursdays at 10 a.m. and 5 p.m.
• Best days to post on Facebook for Hospitals & Healthcare: Tuesdays through Thursdays
• Worst days to post on Facebook for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best time to post on Facebook for healthcare and hospitals is more concentrated than last year. Most weekdays see solid engagement around 9 a.m. on weekdays. Yet, peak posting times on Facebook for hospitals are Tuesdays, Wednesdays and Thursdays at 5 p.m.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on Facebook for restaurants

• Best times to post on Facebook for Restaurants:
  • Mondays at 11 a.m.
  • Tuesdays from 10 a.m. to 1 p.m.
  • Wednesdays from 11 a.m. to 1 p.m.
  • Fridays at 11 a.m.
• Best days to post on Facebook for Restaurants: Most weekdays, especially Tuesdays and Wednesdays
• Worst days to post on Facebook for Restaurants: Sundays

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw nearly 2x more engagements on Facebook than last year’s analysis.

Those in the food and beverage restaurant industry see consistent engagement between 9 a.m. and 6 p.m. almost every single day, especially weekdays. The best times to post for restaurants on Facebook though are just before or around lunchtime: Mondays at 11 a.m., Tuesdays from 10 a.m. to 1 p.m., Wednesdays from 11 a.m. to 1 p.m., and Fridays at 11 a.m.

Different networks offer a unique way for businesses to connect with their customers. Offering unique promotions and updates suited for each social platform will keep your restaurant in mind for potential customers.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on Facebook for schools & education

• Best times to post on Facebook for Schools & Education:
  • Mondays from 10 a.m. to 6 p.m.
  • Tuesdays from 10 a.m. to 6 p.m.
  • Wednesdays from 9 a.m. to 6 p.m.
  • Thursdays from 9 a.m. to 6 p.m.
  • Fidays from 9 a.m. to 6 p.m.
  • Saturdays from 9 to 11 a.m. and 5 p.m.
  • Sundays at 9 a.m.
• Best days to post on Facebook for Schools & Education:
  • All weekdays, especially Wednesdays through Friday
• Worst days to post on Facebook for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on Facebook compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a traditional workweek. Mondays through Fridays from either 9 or 10 a.m. to 6 p.m. are the best times to post on Facebook for schools and education institutions. Don’t discredit the weekend either: Saturdays from 9 to 11 a.m. and 5 p.m., and Sundays at 9 a.m. saw significant engagement for this industry.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on Facebook for travel & hospitality

• Best times to post on Facebook for Travel & Hospitality:
  • Mondays 10 a.m. to 2 p.m.
  • Tuesdays from 10 a.m. to 5 p.m.
  • Wednesdays from 10 a.m. to 5 p.m.
  • Thursdays from 10 a.m. to 5 p.m.
  • Saturdays from 8 to 11 a.m.
  • Sundays from 10 a.m. to 1 p.m.
• Best days to post on Facebook for Travel & Hospitality: Tuesdays through Thursdays
• Worst days to post on Facebook for Travel & Hospitality: Fridays

Travel and hospitality industries saw a concentrated shift for engagement on Facebook. Compared to the year prior, hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on Facebook for travel and hospitality brands are most every day: Mondays from 10 a.m. to 2 p.m. and Tuesdays through Thursdays 10 a.m. to 5 p.m. Weekends also see some significant engagement on Saturdays from 8 to 11 a.m. and Sundays 10 a.m. to 1 p.m.

In general, on Facebook, there is significant engagement midday nearly every day of the week for travel and hospitality, as people are preparing for their weekend destinations.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on social media

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on Facebook with Insights

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own Facebook data analysis. You may discover that your specific target audience is active at different times.

To find your best times to post with Facebook Insights, follow these steps:

1. On either mobile or desktop, log into your Facebook Page account (not personal profile).
2. In the top right corner, click on your profile picture (you may see the three horizontal lines on mobile) and select Professional dashboard.
3. To find all posts published within a specific time frame, select:
   1. Content (on desktop).
   2. Insights (on mobile).
4. To find your Facebook posts with the highest engagement on desktop:
   1. Adjust the time span filter from the last 90, 60, 28 or 7 days.
   2. Adjust the sorting filter by Engagement
   3. Your most engaged post will appear in descending order.
5. To find your Facebook posts with the highest engagement on mobile:
   1. Select See all next to Performance then Engagement
   2. Scroll to Recent Content and select See all.
   3. Similar to desktop, you can filter the date range and by Engagement.
6. With this list, check your top engaged posts and find trends with the day, time and content types (e.g., text only, image, video).

How to find your best time to post on Facebook with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary  machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Instagram 2024
• Best times to post on LinkedIn 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on Facebook 2024 appeared first on Sprout Social.

Remember: with Instagram as a discovery platform of trends, brands, products or services, it’s important to get high-quality photos and content in front of potential consumers’ eyes at the right time.

Learn how to identify your best times to post on Instagram with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

When is the best time to post on Instagram in 2024?

• Best times to post on Instagram:
  • Mondays from 11 a.m. to 2 p.m.
  • Tuesdays from 10 a.m. to 4 p.m.
  • Wednesdays from 9 a.m. to 4 p.m.
  • Thursdays from 9 a.m. to 1 p.m. and 2 p.m.
  • Fridays at 11 a.m.
• Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays
• Worst days to post on Instagram: Sundays

Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second at 80%. Interestingly, Instagram ties with Facebook for the social media platforms that offer marketers the highest ROI at 29%. This is because social media continues to evolve with ecommerce and offering frictionless experiences to users. And even though the competition for short-form video between Instagram and TikTok continues to heat up, Reels still generate more likes and saves than static Instagram posts.

The best times to post on Instagram are weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays engagement times extending to 4 p.m. We recommend scheduling posts Tuesdays through Thursdays between 10 and and 3 p.m. for optimal engagement. It’s wise to test these benchmarks against your current metrics too.

Instagram has grown a long way since its photo-only days. The app, which has 2 billion monthly active users, is a platform to share images, videos, Reels and live streams, just to name a few creative content types. It is also an avenue to collaborate and partner with other brands and provides a stream of revenue through its ecommerce capabilities.

The Instagram algorithm is unpredictable. To be successful on the platform is a balance of consistently posting high-quality content that will engage and entertain your audiences. That’s a lot to ask for with each piece of content published. But using that as a guiding post can help with your Instagram marketing strategy.

Best times to post on Instagram for hospitals & healthcare

• Best times to post on Instagram for Hospitals & Healthcare:
  • Mondays at 10 a.m. and 1 p.m.
  • Tuesdays from 11 a.m. to 4 p.m.
  • Wednesdays from 10 a.m. and 3 p.m.
  • Thursdays from 10 a.m. to 1 p.m.
  • Fridays from 11 a..m. to 3 p.m.
• Best days to post on Instagram for Hospitals & Healthcare: Tuesdays through Fridays
• Worst days to post on Instagram for Hospitals & Healthcare: Sundays

Hospitals, clinics and healthcare providers use social media for more than navigating healthcare crises. Social media is used by hospitals and healthcare providers to educate the public, help patients feel more comfortable with healthcare visits and doctors’ appointments, promote their programs for aspiring physicians and establish themselves as pillars in the community.

The best times to post on Instagram for healthcare and hospitals nearly tripled compared to the year prior. Hospitals, healthcare and clinics see average to above average engagement every day starting at 8 a.m. through most of the day, as late as 10 p.m. However, the best times to post on Instagram for hospitals and healthcare are predominantly Mondays through Fridays between 10 a.m. and 3 p.m. For more specific time frames, see the table above.

Hospital and healthcare social media resources

• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations
• How to realize the ROI of social media in healthcare
• Supporting HIPAA Compliance on social: a cheat sheet

Best times to post on Instagram for restaurants

• Best times to post on Instagram for Restaurants:
  • Mondays from 10 a.m. to 1 p.m.
  • Tuesdays from 11 a.m. to 2 p.m.
  • Wednesdays from 11 a.m. to 2 p.m.
  • Thursdays from 10 a.m. to 1 p.m.
  • Fridays from 11 a.m. to 1 p.m.
• Best days to post on Instagram for Restaurants: Weekdays
• Worst days to post on Instagram for Restaurants: Weekends

Online orders and delivery service apps saw an increase in use over the last few years, innovating the way restaurants interact with their audiences. And restaurants saw over 2x more engagements on Instagram than last year’s analysis. Target audience and platform goals factor into how businesses connect with their customers, such as offering unique promotions or updates.

Those in the food and beverage restaurant industry see most of their engagement concentrated to the lunch hour during weekdays. The best times to post for restaurants on Instagram are Mondays through Fridays between 10 a.m. and 2 p.m., generally.

Restaurant social media resources

• Franchise Marketing Guide: Social Media Best Practices for Franchisors and Franchisees
• Social Spotlight: How Tim Hortons puts people first in its social strategy
• How Classic Culinary Brand America’s Test Kitchen Connects With New Consumers

Best times to post on Instagram for schools & education

• Best times to post on Instagram for Schools & Education:
  • Wednesdays from 2 to 4 p.m. and 9 p.m.
• Best days to post on Instagram for Schools & Education:
  • Wednesdays
• Worst days to post on Instagram for Schools & Education:
  • Sundays

Universities, higher education institutions and schools saw a significant increase in high engagement times on Instagram compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. 

High opportunities for engagement for schools reflect a typical school day plus evening hours. Mondays through Fridayys see consistent engagement from 10 a.m. until about 6 p.m. However, the hours with the highest engagement and therefore the best time to post on Instagram for schools are Wednesdays from 2 to 4 p.m. and again at 9 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources

• 15 ways to use social media for education
• University branding: How to build your school’s brand on social media
• Higher ed playbook: Using social to unite your university

Best times to post on Instagram for travel & hospitality

• Best times to post on Instagram for Travel & Hospitality:
  • Wednesdays from noon to 2 p.m. and 4 p.m.
  • Sundays from 11 a.m. to 1 p.m.
• Best days to post on Instagram for Travel & Hospitality:
  • Wednesdays and Thursdays
• Worst days to post on Instagram for Travel & Hospitality:
  • None; all days receive moderate engagement

Travel and hospitality industries once again doubled their engagement on Instagram relative to last year. Hospitality businesses pivoted their strategies as the post-pandemic spike in travel continues, and they saw a return on their efforts throughout most of the day.

The best times to post on Instagram for travel and hospitality businesses saw average engagement between 9 a.m. and 5 p.m. nearly every single day of the week. However, two days saw the highest engagement and are the best times to post on Instagram for travel and hospitality: Wednesdays from noon to 2 p.m. and 4 p.m., and Sundays from 11 a.m. to 1 p.m.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on Instagram

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

How to find your best time to post on Instagram with Insights

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own Instagram analytics. You may discover that your specific target audience is active at different times.

If you have a creator or business account already, find your best times to post with Instagram Insights following these steps:

• From your profile, tap ≡ in the top right corner.
• Tap Insights.
• Tap the metrics underneath the Overview section or specific content you’ve shared for more details. From here, tap Total Followers and scroll to see their most active times.

How to find your best time to post on Instagram with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing the repeated analysis and allowing you more time to craft great content.

Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2024
• Best times to post on Facebook 2024
• Best times to post on LinkedIn 2024
• Best times to post on TikTok 2024
• Best times to post on Twitter 2024

The post Best times to post on Instagram in 2024 appeared first on Sprout Social.