In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report.

This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Because having an impact shouldn’t come at the price of burnout.

Here’s a look at what we covered.

Expedite content creation with Sprout’s partner ecosystem

Social teams’ work is complex and fragmented across not only multiple networks, but multiple martech solutions. Thanks to our robust partner ecosystem, Sprout offers real-time APIs and integrations that connect our platform with some of your favorite tools. Bottom line? Less cumbersome context-switching, faster workflows and easier ways to share social data across your business.

Our Social Media Productivity Report found that content creation is one of social marketers’ most time-consuming tasks each week—it’s also the task customers frequently tell us they’re looking to streamline. With our newest publishing endpoints in our Public API, social teams can instantly send content from project or content management tools to draft posts in Sprout.

In addition to existing integrations Opal and Slate, we are excited to announce a new integration with Optimizely and upcoming integration with Zapier, so you can leverage automation and custom publishing workflows with your tool of choice.

Maximize the power of LinkedIn for your brand

1.5 million pieces of content are shared every minute on LinkedIn. With that level of activity. The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike.

To make the most of the world’s largest professional network, we’ll be rolling out two LinkedIn releases in the coming months:

• Company DMs—one of our community’s most requested features—are coming to the Smart Inbox and cases. Whether it’s fielding questions from job candidates or engaging with potential corporate partners, social and care teams will soon be able to respond without leaving the comfort of Sprout.

• Additional Owned Mentions capabilities are also coming to Listening, giving social teams a more complete picture of the conversations happening around your brand.

Exceed customer expectations with timely, personalized care

Though AI continues to be a polarizing topic, nearly 75% of consumers agree they would be comfortable with brands using the technology to deliver faster customer service on social, according to a Sprout Q1 2024 Pulse Survey.

This is good news for brands, given that 80% of consumers say they’re using social more now compared to a year ago to get their service needs addressed. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

That’s why we’re adding functionality to help care teams take the headache out of triaging and responding to inbound messages. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team. Automated rules for cases* empower teams to customize care processes based on their unique needs. Actions can be set up to trigger based on a range of criteria (including case status, team, assignee or tags). For example, if a message comes in with a certain keyword, you can set a rule for that case to be assigned to a specific agent with the most relevant expertise.

Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns. With Sprout, their team has seen a 50% improvement in average social response rate and saved over 830 hours annually. “Our care team can now quickly address customer inquiries and feedback, enhancing customer satisfaction and loyalty…Response time has been cut in half since switching over to Sprout,” said Josh Martin, Director, Social Media & Brand Engagement.

And speaking of our robust partner ecosystem: Sprout and Salesforce Service Cloud users will soon be able to tap into the power of Agentforce assistant for service,* giving care agents a complete view of a customer with conversational AI.

For example, an agent with an overflowing inbox can prompt Saleforce’s AI Assistant to pull up a contact’s case history. Agentforce would scan the brand’s Service Cloud data to quickly see what that specific customer has reached out about previously, giving the agent all the context they need to respond thoughtfully and resolve the issue.

Act faster with AI-powered social insights

You didn’t think we’d talk about Breaking Ground without mentioning AI, right?

According to The 2023 State of Social Media Report, 95% of business leaders agree companies must rely more heavily on social media data and insights to inform business decisions outside marketing, but 69% report social data is underutilized. Which is why teams need tools that surface the right data in a fast, accessible way.

Our latest AI-powered updates aim to do just that, cutting the time it takes for marketers to find, interpret and act on social data, including:

• Comment Sentiment in Reports—The last few years have proved the inimitable power of the comments section on social. Soon, Premium Analytics customers will be able to track and report on overall comment sentiment across posts, giving teams a clearer sense of what content resonates and how to optimize their strategy accordingly.
• Competitive Conversation Breakdown Widget—Level up your social listening strategy with this new widget, which layers sentiment data alongside the top smart categories, keywords, hashtags, mentions and emojis found in your competitive queries. Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry.
• Industry Themes—We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes. Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).

Analyze by AI Assist has been a game changer for how I approach content and campaign analysis … What could previously take me hours of manual effort—such as identifying trends, measuring performance and generating insights—can now be done in minutes.

Erica Bufford
Social Listening and Reporting, Tesco

Last (but far from least), our Generate by AI Assist functionality will soon be in beta. When creative burnout strikes, marketers will be able to ask AI Assist for inspiration by reviewing top-performing posts—no prompt required. Whether you need a volume of posts to support your next campaign or need to beat writer’s block for a one-off caption, you can get a jump start with AI-generated—on brand—copy.

Reclaim control of your calendar

Social moves fast. Social marketers shouldn’t be beholden to processes or technology that slows them down. With the right tools, you can dictate the terms of your to-do list and devote more time to work that delights customers and proves social’s business impact.

Learn more about all of the releases—and more—announced at our Breaking Ground Q3 2024 event.

(*Denotes capabilities available in Advanced Plans.)

The post Breaking Ground: Sprout updates to get excited about in Q3 2024 appeared first on Sprout Social.

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.

The visual face of your brand is oftentimes the first thing your audience sees and possibly the one thing they remember. It’s difficult to reuse the same image across all social networks unless you have a free social media image resizing tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.

Before we get into it, here are some additional resources:

• Easily reference this social media image sizes list in our always up-to-date Google Doc.
• Bookmark our social media video specs and ad guide!
• Download free social media images that are already optimized!
• Find more information about Sprout-supported files and sizes in our Help Center.

Easily manage multimedia content with Sprout

Sprout’s Asset Library simplifies publishing and asset management by providing you with a centralized location to store images, videos and text.

Quickly create, organize, edit and publish assets directly from the Asset Library to deliver on-brand, visually engaging posts for any connected social network.

Start Your Free Trial

Social Media Image Sizes Per Network

These links will make it easier for you to navigate to the specific social media image sizes per network:

• Facebook
• Twitter
• Instagram
• TikTok
• LinkedIn
• Pinterest
• YouTube
• Google My Business

Facebook Image Sizes

With 2.96 billion monthly active users, Facebook is the world’s largest social network. For that reason alone, it’s important to have attractive and engaging images that are optimized for the platform.

Remember that different devices, whether it’s mobile or desktop, render differently. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Learn more about Facebook image sizes

Get specs and tips for implementing the best visual content on Facebook with these guides:

• Always up-to-date list of Facebook ad sizes & specs
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Profile Picture

Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.

Facebook profile picture image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
• Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Business Page Profile Picture

Facebook changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages follow a similar appearance as personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.

Facebook Business Page profile image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
  • Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Profile and Business Page Cover Photo

Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Facebook profile and Business Page cover photo image guidelines

• Ratio: 16:9
• Minimum required size: 400×150 pixels
• Recommended image size: 851×315 pixels
• Mobile display size: 640×360 pixels
• Max file size: 100kb
• Recommended file type: JPG, PNG
• Notes:
  • The left side of your cover photo will be covered by your profile picture. On mobile, it could be 75% of your profile picture will overlap into the cover photo.
  • Images with a logo or text may be best as a PNG file
  • Business Page dimensions are exactly the same as personal accounts.

Facebook Shared Image

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the Facebook algorithm determining which content will be served, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

Facebook shared image guidelines

• Recommended image size: 1080×1350 pixels
• Maximum file size: 8MB
• Recommended file type: JPG, PNG, GIF
• Appears in feed at a max width of 470 pixels (will scale to a max of 1:1)
• Appears on page at a max width of 504 pixels (will scale to a max of 1:1)

Sprout Guidelines:

• Same as above, except:
• Max number of images per post: 10 in Sprout

Facebook Shared Link

Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Facebook shared link image guidelines

• Recommended image size: 1080×1350 pixels
• Displays:
  • 479×246 pixels (desktop)
  • 320 pixel width (mobile)
• Minimum size: 200×200 pixels
• Maximum file size: 8MB
• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Event Image

Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Facebook Event image guidelines

• Recommended image size: 1920×1005
• Facebook will scale down to minimum dimensions: 400×150 pixels
• Facebook recommends for best results, choose photos that are 400×150 pixels.

Facebook Fundraiser image

Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400×150. The best experience across many display types will come from a higher resolution image, though.

Looking for Facebook ad sizes?

Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size!

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

Twitter Image Sizes

With 436 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.

X (fka Twitter) Profile Photo

Your X profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.

• On your page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
• In-stream: A smaller version of your profile picture appears in a follower’s X stream every time you Post or are Reposted.
• Who to follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your X stream on desktop. Choose a recognizable image here.

X (fka Twitter) profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 5MB
• Image types include: JPG, GIF or PNG

X (fka Twitter) Header Photo

Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

X (fka Twitter) header image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Recommended file type: JPG, GIF or PNG

X (fka Twitter) In-Stream Photos and Shared Links

X users can attach photos to any of their Posts. Depending on whether you’re attaching one or many photos or sharing a link, the way photos crop and display in stream will vary slightly.

Fortunately, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical images that had often become the subject of memes and in-jokes among users of the platform. Extremely wide or tall images with unusual dimensions may still get cropped, but for most images in standard 4:3 or 16:9 dimensions, you won’t have to worry as much about centering subjects around automated cropping.

The following are some best practices to get an optimal result, and you can also preview the end result in Sprout’s Compose window before you publish.

Recommended sizes for images by types of Posts:

• Recommended image sizes:
  • Minimum: 600×335 pixels
  • Landscape: 1024×512 pixels (minimum) and 1600×900 pixels (recommended)
  • Square: 1080×1080 pixels
  • Portrait: 1080×1350 pixels
• Recommended aspect ratio: 16:9
• Maximum file size:
  • 5 MB for JPG, PNG
  • 15 MB for GIFs
• Maximum number of images per post: 4 images

Sprout Guidelines:

• Same as above

Find more information on in-stream photos at the X Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

Instagram Image Sizes

Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity, even down to making a compelling grid out of the way your photos’ thumbnails display in sequence.

Instagram Profile Picture

Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.

Instagram profile picture image guidelines

• Recommended image size: 110×110 pixels
• Recommended aspect ratio: 1:1, 4:5

Instagram Photo Size (Feed & Ad)

Because Instagram is all about sharing visual content – both images and videos – that appear in your followers’ feeds, it’s important to use higher resolution photos. Whether you’re posting natively in the app, via desktop or through a social media management tool, these guidelines below will help you put your best foot forward.

Instagram photo size (feed & ad) image guidelines

• Recommended image size: 1080×1080 pixels or 1080×1350 pixels
• Recommended minimum width: 1080 pixels
  • Images with a width between 320 and 1080 pixels will be kept at the original resolution as long as it fits the recommended aspect ratio listed below
  • If images are a lower resolution, Instagram will enlarge to a width of 320 pixels
  • If images are a higher resolution, Instagram will shrink it to a width of 1080 pixels
• Recommended aspect ratio: 1.91:1 or 4:5
  • Images will be cropped to fit a supported ratio
• Maximum file size: 8MB
• Recommended file type: JPG and PNG
• Maximum number of images per post: 10 images

Sprout Guidelines:

• Same as above

Instagram Photo Thumbnails

When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.

Instagram photo thumbnails image guidelines

• Thumbnails will appear at 161×161 pixels
• Recommended image width: 1080 pixel
• Feed aspect ratio: 1:1

Instagram Stories

Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.

Instagram Story image guidelines

• Recommended resolution: 1920×1080
• Minimum resolution: 150×150
• Aspect ratio: 9:16

Sprout Guidelines:

• Same as above, except:
• Aspect ratio: 4:5 to 1.91:1 for Story Images published through Sprout

For those looking for more info on Instagram ad sizes, including video specs, check out this guide!

TikTok Image Sizes

With 1 billion monthly active users, TikTok has grown considerably over the last few years. With nearly half its users under the age of 30, TikTok is becoming the social platform for younger target audiences.

TikTok Profile Image

All TikTok users have the option to upload a profile image to their accounts. This is the perfect opportunity for businesses to showcase their personalities through branding or to highlight a specific campaign.

TikTok profile image guidelines

• Minimum image size: 200×200 pixels
• Recommended file type: JPG, GIF or PNG

Looking for more TikTok specs? Our Always-Up-To-Date Video Specs guide can answer those questions.

LinkedIn Image Sizes

With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

LinkedIn Personal Profile Image

LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.

LinkedIn personal profile image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Cover Image

LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

LinkedIn cover image guidelines

• Recommended image size: 1584×396 pixels
• Maximum file size: 8MB
• Recommended file type: JPG or PNG

LinkedIn Company Logo Image

One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

LinkedIn Company logo image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Company Cover Image

Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

LinkedIn Company cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Shared Image or Link

This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.

LinkedIn shared image or link image guidelines

• Recommended image size for links: 1200×627 pixels, based on mobile scaling
• Recommended file type: JPG or PNG

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 9
• Maximum image size: 5MB
• Supported file types: JPG, PNG, GIF (250 frame limit)

LinkedIn Life Tab – Main Image & Company Photos

The Life tab on LinkedIn company pages lets you provide a more in-depth look at the day to day experience of your company’s employees. Currently, the two types of images you can upload here are the main image, which serves as a hero and highlight to your page, and the horizontal scrolling gallery of other company photos beneath.

LinkedIn Life tab image guidelines

• Recommended size for main image: 1128×376
• Recommended size for company photos: 900×600
• Recommended file type: JPG or PNG
• The Life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.

Find more information in the LinkedIn Help Center.

LinkedIn Carousel Ads

A LinkedIn carousel is a slideshow-style post that allows readers to “swipe” across slides and read content. This LinkedIn ad type supports images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

LinkedIn Carousel ad guidelines

• Recommend file size: 10MB
• Max image size: 4320×4320 pixels
• Recommended individual image size: 1080×1080
• Recommended individual image aspect ratio: 1:1
• Recommended image type: JPG, PNG, GIF (non-animated only)

Pinterest Image Sizes

Pinterest Profile Picture

When setting up your Pinterest account you have the option to do so using Facebook, Google or email. If you choose Facebook or Google, Pinterest will pull in the profile image that you have set there.

If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

Pinterest profile picture image guidelines

• Recommended image size: 165×165 pixels
• Maximum file size: 10MB
• Recommended image type: JPG and PNG

Pinterest Pin Sizes

When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

Pinterest Pin sizes image guidelines

• Recommended image size: 735×1102 pixels
• Recommended ratio: 2:3
• Recommended file size: 20MB max
• Recommended file type: JPG, PNG, GIF
• Note: Larger are resized to display at a width of 238 pixels with scaled height in feeds.

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 1
• Maximum image size: 10MB
• Supported file types: JPG, PNG, GIF

Text Guidelines

• Title character count: 100 characters max
• Textbox character count: 250 characters max

Pinterest Board Display

Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

Pinterest Board display image guidelines

• Final display: 222×150 pixels (large thumbnail)
• Final display: 55×55 pixels (smaller thumbnail)

Find more information in the Pinterest Help Center.

YouTube Image Sizes

YouTube has more than 2.5 billion unique users every month and is available on hundreds of millions of devices. Millions of brands have already realized that YouTube is a great opportunity to reach their fan-base.

YouTube Channel Profile Image

YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

YouTube Channel profile image guidelines

• Recommended image size: 800×800 pixels
• Minimum image size: 98×98 pixels
• Maximum file size: 4MB
• Recommended image files: PNG or GIF (no animations)

YouTube Channel Cover Photo

Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

YouTube Channel cover photo image guidelines

• Recommended file size: 2560×1440 pixels
• Minimum file size: 2048×1152 pixels
• Safe area for mobile and web (without text and logo cropping): 1546×423 pixels
• Maximum file size: 6MB
• Recommended image files: PNG or GIF

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that you review your creative across devices and confirm that the most important parts of your image, such as text or logos, are displaying legibly in the “safe zone” noted above.

Find more information in the YouTube Help Center.

YouTube Video Uploads

Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

YouTube video guidelines

• Videos must maintain a 16:9 aspect ratio. Smaller videos such as 4:3 will be pillarboxed to fit.
• YouTube Shorts must maintain a 9:16 aspect ratio and 1920×1080 pixels.

For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.

Google My Business Image Sizes

Google My Business has become an essential platform for businesses with local, brick-and-mortar presences to gain visibility and conduct their review management strategy.

Types of Images for Google My Business

• Logo: Your recognizable logo image. May not be available for all types of businesses–see Google guidelines for more detail.
• Cover photo: A photo of your business that will typically be the first one shown. Choose a photo that gives the best overall representation of your place of business for this photo.
• Business photo: You can use your other business photos to highlight different elements of your business or offices and help show off what local visiting customers should look for when they stop by.

For all three types of images, Google’s official guidelines recommend the below specs for the best appearance on the platform.

Google My Business image guidelines

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size maximum: 5 MB
• Image file type: JPG or PNG

The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

To simplify marketers’ efforts, we created a complete guide of every single social media video spec and advertising video dimension.

Before we start, here are some additional resources that keep the information in one place:

• Easily reference our social media video specs in our always up-to-date Google Doc.
• Check out our social media image sizes guide for help on static images.
• Want to get better results with video? Download our social media video content workbook.
• Find more information about Sprout-supported files and sizes in our Help Center.

Social Media Video Specs & Ad Sizes By Network

We’ve gathered data on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network:

• Facebook
• Instagram
• TikTok
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Snapchat

Start your free trial

Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.

There are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts.

In-Feed Shared Post Video (Landscape & Portrait)

The most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook Feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video.

You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both.

Video Guidelines

• Resolution: 1280×720, 720×1280
• Minimum width: 1200 pixels
• Aspect ratio: 16:9, 9:16
• Max file size: 10GB
• Recommended video formats: MP4, MOV
• Video length: 1 second to 240 minutes
• Bitrate: 256kbps
• Frame rate: 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 3GB max in Sprout
• Video length: 45 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, AVI

Facebook Reels

The convenience of cross-posting your Instagram Reels to Facebook expands the reach of your videos. This format appears organically in feeds but often gets priority on Facebook feeds.

Video Guidelines

• Resolution: 1080p
• Aspect ratio: 9:16
• Max file size: No file size limit
• Recommended video formats: MP4
• Video length: 3 seconds to 90 seconds
• Frame rate: 24fps – 60fps

Sprout Guidelines

• Same as above, except:
• Video length: 60 seconds max
• Supported file types: MP4, MOV, AVI
• Frame rate: 30fps recommended in Sprout

Facebook Stories

Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. Users who may not follow you on Instagram will be able to view and interact with your Stories.

Video Guidelines

• Resolution: 1080p
• Minimum width: 500 pixels
• Aspect ratio: 9:16 and 4:5 to 1.91:1
• Max file size: 4GB
• Recommended video formats: MP4 or MOV
• Video length: 1 second to 60 seconds

Facebook Video Ad Specs

There are more than 10 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce.

In-Feed Video Ads

These Facebook video ads are the sponsored equivalent of in-feed posts, and they follow similar guidelines to in-feed video posts.

Video guidelines

• Resolution: 1080×1080 minimum
• Minimum width: 120 pixels
• Minimum height: 120 pixels
• Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character limits

• Primary text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Carousel Video Ads

Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking. In fact, Digiday estimated Carousel Ads to be 10x more effective than standard social media ads.

Video Guidelines

• Resolution: 1080×1080 minimum
• Aspect ratio: 1:1
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character limits

• Primary text: 125 characters
• Headline: 32 characters
• Description: 18 characters
• Landing Page URL: Required

Collection Video Ads (Mobile)

The Facebook Collection ads showcase multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) plus a video. The ad type has been popular so far with retailers and clothing companies as an instant storefront or lookbook.

Video Guidelines

• Resolution: 1080×1080 minimum
• Aspect ratio: 1:1
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character Limits

• Primary text: 125 characters
• Headline max: 40 characters
• Landing Page URL: Required

Instant Experience Video Ads

Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop.

Video Guidelines

• Minimum width: 720 pixels
• Max file size: 4GB
• Recommended video formats: MP4, MOV
• Video length: Up to 2 minutes
• Frame rate: 30fps

Slideshow Video Ad

Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Instead of a regular video, slideshows are just that–a slideshow of images or video in an ad display.

Video Guidelines

• Resolution: 1080×1080
• Aspect ratio: 16:9 or 1:1
• Recommended video formats: MP4 or MPV
• Slideshow duration length: 15 seconds

Facebook Stories Ads

Facebook added the Stories feature – photo or short video posts that are only available for 24 hours. In addition to user-generated organic posts, Stories ads are available to run between sets of posted Stories. While most users will be sharing immediate and organic updates from their phone’s camera, the guidelines for this format are similar for both paid and organic ad posts.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MPV and GIF
• Video length: 1 second to 2 minutes
• Frame rate: 30fps

Character Limits

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. Needless to say, Instagram videos are absolutely worth the investment.

Carousel Video

Since 2015, Instagram crafted its video formats to allow three different styles: landscape, square and vertical. However, like the app, Instagram and how video is presented has evolve. Gone are the days of IGTV and Instagram Video. Video can be natively included as a post or carousel post, or they can be uploaded as Reels, but more on Reels later.

Video Guidelines

• Resolution: 1080×1080, 1080×1350
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV
• Video length: 3 seconds to 60 minutes
• Frame rate: 23-60 fps

Sprout Guidelines

• Same as above, except:
• Max file size: 100MB in Sprout
• Video length: 60 seconds max

Instagram Reels

Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 1:1–center your subjects and plan to avoid undesirable vertical cropping.

Video Guidelines:

• Resolution: 720p minimum
• Frame rate: 30 fps minimum
• Aspect ratio: 1.91:1 and 9:16 recommended
• Max file size: 4GB max
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 15 minutes
  • Recording in-app is limited to 90 seconds; users can upload videos up to 15 minutes

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB in Sprout
• Max bitrate: 5 Mbps
• Video length: 60 seconds max

Cover Photo Size:

• Size: 420p x 654p
• Aspect ratio: 1:1.55

Instagram Stories

Instagram Stories are short-form videos that display for 24-hours on your profile. Followers and users can access your Stories directly from your profile; followers have the luxury of accessing your Stories directly from their feed, where Stories for accounts they follow display directly at the top of their screen.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 90 seconds
• Frame rate: 23-60 fps

Character Limits

• Primary text: 125 characters

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Video Ad Specs

Instagram’s advertising revenue has significantly increased over the last year. In fact, Instagram reportedly earned $43.2 billion in ad revenue in 2022. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos.

Carousel Video Ad

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad.

Video Guidelines

• Resolution: 1080×1080
• Aspect ratio: 1:1
• Max file size: 4GB (video) 30MB (image)
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 2 minutes
• Number of Carousel cards: 2 (minimum) to 10 (maximum)
• Frame rate: 23-60 fps

Instagram Stories Ads

It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users’ Stories.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 60 minutes
• Frame rate: 23-60 fps

Character Limits

• Primary text: 125 characters

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon

If you’re looking for further information including images, check out our complete guide to all the Instagram ad sizes.

For more information on the video specs for Instagram, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

TikTok Video Specs

TikTok has quickly gained attention in the social space. Fortunately, TikTok’s focus on easy to create and share videos means it’s not hard to start producing video content for the platform, and there are plenty of trends to inspire TikTok content creation.

TikTok In-Feed Videos

TikTok videos are all about the ease of creation, editing and sharing, so it makes sense that specs are more or less oriented around typical mobile phone dimensions. One key trait to keep in mind if you’re trying to repurpose video content across platforms is that videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 72MB (Android users) and 278.6MB (iOS users)
• Recommended video formats: MP4 or MOV
• Video length: Up to 3 minutes recorded in-app or 10 minutes when uploaded from another source
• Frame rate: 23-60fps

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB max in Sprout
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, WEBM

TikTok Feed Ads

TikTok ads are a rapidly evolving opportunity for brands. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. To fine-tune paid content for the best performance, be sure to consult TikTok’s business center for the latest tips.

Video Guidelines

• Resolution: 540×960, 640×640 or 960×540
• Aspect ratio: 9:16, 1:1 or 16:9
• Max file size: Up to 500MB
• Recommended video formats: MP4, MOV, MPEG, 3PG or AVI
• Video length: 5 seconds to 60 seconds
• Bitrate: 516 kbps minimum
• Frame rate: 23-60fps

Character Limits

• Ad description: 1-100 Latin alphabet letters and 1-50 Asian characters

Twitter Video Specs

X (formerly Twitter) is a popular space to share and interact with different social media videos. For marketers, it’s all about keeping a user’s attention with enthralling and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content, so it’s critical to learn the correct Twitter video specs.

Twitter Landscape & Portrait Videos

Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or other links.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB*
• Video length: 0.5 seconds to 140 seconds*
• Frame rate: 30fps or 60fps

*Twitter Pro Media users can upload files up to 1GB and videos up to 10 minutes.

Sprout Guidelines

• Same as above, except:
• Max file size: 512MB max in Sprout
• Video length: 140 seconds max, if uploading in Sprout
• Supported file types: MP4, MOV

Character Limits

• Maximum count: 280 characters.

Twitter Videos Ad Specs

Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB
• Video length: 0.5 seconds to 140 seconds
• Frame rate: 30fps or 60fps

Character Limits

• Maximum count: 280 characters.

For more information on the video specs for Twitter, visit the Twitter Help Center.

YouTube Video Specs

As the second-largest search engine behind Google, YouTube is an essential network for video content. For marketers, YouTube is a great space to promote, educate and share video content around your brand.

As YouTube continues to grow as a destination for video content, it hosts everything from short-form promotional videos to full-length movies and TV. This means users are streaming content on all sorts of devices, which could have different levels of zoom or overscan.

While there’s no hard and fast rules from the platform on how to approach the video editing concept of “title safe” areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Read on for more specifics on each format available on YouTube.

Video Player (Standard YouTube Video)

While YouTube allows users to upload various types of media formats and use plenty of different dimensions, organically, there’s truly only one format for the video player. Organic videos should all follow a 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still make it fit in the player.

YouTube has seven recommended dimensions and ratios for standard YouTube videos:

Video Guidelines for Non-Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 5GB max in Sprout
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 15 minutes
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout
• Video length: 15 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV

Video Guidelines for Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 256GB or 12 hours, whichever is less
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 12 hours, dependent on file size
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 128GB max in Sprout
• Video length: 12 hours max, if uploading in Sprout
• Supported file types: MP4, MOV

YouTube Shorts

Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create and discover short-form content. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain or educate.

Video Guidelines

• Resolution:
  • 4320p (8k): 4320×7680
  • 2160p (4K): 2160×3840
  • 1440p (2k): 1440×2560
  • 1080p (HD): 1080×1920
  • 720p (HD): 720×1280
  • 480p (SD): 480×854
  • 360p (SD): 360×640
  • 240p (SD): 240×426
• Aspect ratio: 9:16 or 1:1
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 60 seconds

For more information on the video specs for YouTube, visit the Google Help Center.

YouTube Video Ad Specs

Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, brands advertising on YouTube with Discovery ads see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Display Ads

We’ve put these five YouTube video ads specs together because in the end, they all play through the standard YouTube video player. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. Let’s look at each ad type:

• Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. This ad format is the only one allowing advertisers to monetize views from any viewing device.
• Non-Skippable Video Ad: This YouTube ad type is played before the content and users must watch the full 15 seconds maximum ad (can also be added during or after video).
• Mid-roll Video Ad: This YouTube ad type is played mid-view (like TV commercials) and is only available for videos 8 minutes or longer. Ads are added either manually or automatically. Mid-rolls can be skippable, but users must watch 30 seconds or the entire ad (whichever is shorter).
• Bumper Video Ads: This YouTube ad type is played before the content. This short 6-second max video cannot be skipped and is usually optimized for mobile views.
• Display Ads: These ads are shown in users’ search queries and sometimes appear in the right video column when watching a video. These ads are static, which means they don’t automatically play. However, once the video is clicked, the type of content displayed can simply follow the standard video player guidelines.

Video Guidelines

• Resolution: 1920 x 1080 (horizontal), 1080 x 1920 (vertical), 1080 x 1080 (square)
• Aspect ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (square)
• Max file size: 256GB
• Recommended video formats: MPG
• Video length:
  • Skippable Video Ad: No maximum, but recommended 15 – 20 seconds for awareness, 2 – 3 minutes for consideration, and 15 – 20 seconds for action.
  • Non-Skippable Video Ad: 15 or 20 seconds, depending on marketing
  • Mid-roll Video Ad: 30 seconds minimum
  • Bumper Video Ad: 6 seconds maximum
  • In-Feed (Display) Video Ad: 15-20 seconds for awareness, 2-3 minutes for consideration

For more information on the video specs for YouTube, visit the Google Help Center.

LinkedIn Video Specs

With 66% of consumers finding short-form video the most engaging type of in-feed social content, LinkedIn adopted the use of video on the platform. If you’re looking to incorporate video into your LinkedIn marketing strategy, then it’s important to do it with the right specs. While some technical requirements may match other networks, there are some specs that are specific to LinkedIn.

LinkedIn In-Feed Video

While before the only video format you were able to upload was a shared video, LinkedIn has expanded its capabilities to upload your own videos into the platform.

LinkedIn video sizes

• Resolution: 256×144 (min) and 4096×2304 (max)
• Aspect ratio: 1:2.4, 2.4:1
• Max file size: 5GB
• Recommended video formats: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
• Video length: Up to 10 minutes
• Frame rate: 60fps
• Bitrate: Up to 30mbps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout for Company and Personal Pages
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: ASF, AVI, MP4, FLV, MKV, WEBM, Quicktime

For more information on the video specs for LinkedIn, visit the LinkedIn Help Center.

LinkedIn Video Ads

As of 2018, LinkedIn now offers video ads. The requirements are a little bit different than in-feed video, so be sure to consider them when developing ads for your paid campaign.

Video Guidelines

• Recommended dimensions and resolutions:
  • Vertical (4:5): Min 360 x 450 pixels, Max 1536 x 1920 pixels
  • Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
  • Landscape (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
  • Square (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
• Aspect ratio:
  • Vertical: 4:5, 9:16
  • Landscape: 16:9
  • Square: 1:1
• Max file size: 200MB
• Recommended video formats: MP4
• Video length: 3 seconds to 30 minutes
• Frame rate: 30fps

Character Limits

• Ad name: 255 characters
• Headline: 70 characters recommended; 200 characters maximum
• Introductory text: 150 characters recommended; 600 characters maximum

For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

Pinterest Promoted Video Specs

Pinterest allows video upload for business accounts only, so they have specs designed for brands to get the most out of the highly visual and inspirational lifestyle content frequently shared on the platform.

Shared Video Pins and Standard Width Video Ads

In addition to ads, Pinterest Business Accounts can upload organic video content. There are two formats: standard and max width video. Below are the dimensions for standard width video ads and standard Pins.

Video Guidelines

• Aspect ratio: 1:1, 2:3, 4:5, 9:16
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

Max Width Video Ads

Pinterest allows you to publish standard width and maximum width video ads. Maximum width videos expand across mobile users’ entire screens. These specs apply only to maximum width video ads; standard video ad specs can be found above. Note that maximum width video ads are only paid ads.

Video Guidelines

• Aspect ratio: 1:1
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

For more information on the video specs for Pinterest ads, visit Pinterest Business Help.

Snapchat Video Specs

Snapchat is still an active network for younger generations to share video content. Whether it’s through FOMO-inducing filters, Snapchat is a hotbed for video sharing.

Single Videos and Single Video Ad

This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

Long-Form Story Video Ad

Snapchat currently offers one main video format for ads, which is known as the Story Ad. However, the Snapchat Story Video Ad is what users see in between viewing users’ Stories.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

For more information on the video specs for Snapchat, visit the Snapchat Ads Help Center.

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But today, influencer marketing has evolved, and so have influencer platforms.

LinkedIn now represents a significant opportunity for influencer marketing, particularly if you’re a business-to-business (B2B) company. With almost a billion members across 200 different countries, companies around the world are noticing LinkedIn’s potential as an influencer marketing channel.

Below, you’ll see some of the leading figures in LinkedIn influencing today. We’ve also detailed how to find influencers on LinkedIn using a dedicated influencer marketing platform like Sprout Social.

Who are LinkedIn influencers?

LinkedIn influencers are individuals who’ve created and promote their personal brand on the platform. And since LinkedIn is a professional-focused platform, its influencers usually post content around work-related issues, like their successful businesses, work-life balance or subject matter expertise.

Finding the right influencer to work with, meaning someone that’s both legitimate and aligned with your brand, is particularly important when starting a LinkedIn marketing campaign.

The following examples represent a broad range of LinkedIn influencers with loyal followings. We’ve split them based on the size of their audience, but they also create content across many different topics.

Top 8 mega LinkedIn influencers

Mega influencers on LinkedIn usually have 1 Million+ Followers. Some of the most important figures on the platform right now are:

1. Bill Gates, 35M+ Followers

Co-founder and former CEO of Microsoft, Bill Gates is one of the biggest influencers on LinkedIn. He posts about his philanthropic work, book recommendations and other business tips.

2. Richard Branson, 18.7+M Followers

Founder of the Virgin Group, Richard Branson regularly uses his LinkedIn account to post about entrepreneurship and motivational content for business owners.

3. Brigette Hyacinth, 4M+ Followers

Brigette is a great example of how the biggest LinkedIn influencers aren’t all celebrities. She authored a book about the workforce of the future, and posts about leadership, HR and digital transformation.

4. Daymond John, 6M+ Followers

Daymond has a starring role on the ABC reality TV show Shark Tank. He’s been the CEO of his first company, Fubu, since 1992, and regularly posts about entrepreneurship alongside motivational content.

5. Sallie Krawcheck, 2.6M+ Followers

Sallie Krawcheck is the CEO and founder of women-focused financial company Ellevest. She uses her platform to talk about finance, as well as women’s wealth and closing the gender pay gap.

6. Mike Bloomberg, 2.6M+ Followers

As the founder of Bloomberg, Mike Bloomberg’s influence on LinkedIn involves regularly posting about future business trends and his philanthropic ventures.

7. Steven Bartlett, 2.2M+ Followers

Founder of one of the world’s biggest podcasts, Diary of a CEO, Steven Bartlett has amassed a large following on LinkedIn. He posts about motivation, investment and business management.

8. Mickey Mikitani, 2M+ Followers

Mickey Mikitani is the founder of the Japanese conglomerate Rakuten Group. He uses LinkedIn to discuss technology and the responsibilities of senior leadership figures.

Top 8 macro LinkedIn influencers

LinkedIn macro influencers have around 100,000–1M Followers. While they’re less likely to be celebrities, they know how the LinkedIn algorithm works and can help your company reach thousands of other accounts.

1. Neil Patel, 611k Followers

Neil Patel founded the digital strategy company Neil Patel Digital in 2017. Since then he’s grown to become one of the biggest LinkedIn influencers in the digital marketing space.

2. Andreas von der Heydt, 517k Followers

One of the leading figures of the German company Tchibo, Andreas regularly creates European-focused business management content.

3. Ann Handley, 466k Followers

Ann Handley has been cited by Forbes as one of the most influential women in social media. She regularly creates content about digital marketing, content strategies and rethinking approaches to business marketing.

4. Vaibhav Sisinty, 400k Followers

Founder of Growthschool, Vaibhav regularly shares content about the importance of upskilling, as well as general trends in technology and business.

5. Justin Bariso, 199k Followers

As an expert in emotional intelligence, Justin uses his LinkedIn platform to post about trends in the field and how it can be used to achieve greater business success.

6. Kate Brandt, 183k Followers

As Google’s Chief Sustainability Officer, Kate Brandt is one of the largest LinkedIn influencers talking about climate action. She creates content focused on sustainability strategies and creating a greener future.

7. Amelia Sordell, 170k Followers

Founder of Klowt, Amelia is a significant LinkedIn influencer in the personal branding space and also posts about entrepreneurship.

8. Tracie Murray, 111k Followers

Tracie Murray is a UK-based LinkedIn influencer who posts about solopreneurship, public speaking, motivation and many other topics.

Top 8 micro LinkedIn influencers

These micro-influencers have 10k–100k Followers. They’ve likely been creating LinkedIn content in a niche area of expertise for a few years and now have a dedicated and growing follower base.

1. Ash Rathod, 68k Followers

An experienced brand consultant, Ash Rathod focuses on creating and sharing content that helps teach businesses and individuals how to tell stories.

2. Favour Lucy Aya, 71k Followers

A renowned content strategist and freelance marketer, Favour creates LinkedIn content about her marketing expertise as well as what freelance life is really like.

3. Matt Navarra, 59k Followers

As a social media expert, Matt Navarra writes the regular Geekout newsletter and posts about digital strategies and social media marketing trends.

4. Jordan Schwarzenberger, 57k Followers

Jordan Schwarzenberger manages the popular UK influencer group The Sidemen, and posts about Gen Z employment concerns, UK financial struggles and digital marketing.

5. Will Aitken, 51k Followers

Through his training website, content and his company Sales Feed, Will promotes sales strategies and coaching.

6. Heather Murray, 48k Followers

Heather Murray uses her LinkedIn content and newsletters to speak about AI in an accessible style while also providing AI training and online courses.

7. Misa Chien, 38k Followers

Founder of the Asian and Pacific American (AAPI) leadership group The Authentic Asian, Misa uses her influencer status to post about female founders and women’s entrepreneurship.

8. Farah Harris, 15k Followers

As the author of the bestselling book “The Color of Emotional Intelligence”, Farah posts about wellness and workplace belonging alongside her speaking career.

Top 8 nano LinkedIn influencers

Nano-influencers on LinkedIn are often early in their influencer careers, but have a loyal community of between 1k–10k Followers.

1. Abigail Clarke, 9k Followers

As the founder of Eventus Agency, Abigail Clarke posts about the experience of managing a female-owned business.

2. Holly Cope, 7k Followers

Holly Cope provides podcasting services for legal firms and combines this with content focused on her digital nomad lifestyle.

3. Manuel Garcia, 7k Followers

As the recent founder of his own marketing firm, Manu Garcia Marketing, Manuel uses his LinkedIn account to promote his marketing expertise to a Spanish-speaking audience.

4. Rin Hamburgh, 5k Followers

Founder of RH&Co, Rin Hamburgh creates regular LinkedIn content about agency management and the importance of effective copywriting strategies.

5. Ty Ahmad-Taylor, 5k Followers

Ty is a director on the Go-Pro board and uses his LinkedIn platform to share Medium articles he’s written alongside posts about crafting business strategies.

6. Jon May, 2k Followers

Jon May is an email marketing specialist and the author of the book Send Better Emails. Alongside his LinkedIn presence, he also has a successful TikTok account focused on food content.

7. Roochay Shukla, 2k Followers

Roochay is a senior marketing manager at Outdustry, and regularly shares updates on the company’s Indian marketing efforts alongside his own expertise.

8. Joe Daniels, 1.5k Followers

Founder of the narrative design agency Spiel, Joe Daniels often posts about narrative-driven marketing for businesses and products.

Top B2B influencers on LinkedIn

The following LinkedIn influencers are all notable for their focus on providing B2B influencer marketing and content.

1. Jeff Weiner, 10M+ Followers

As the current Executive Chairman of LinkedIn, Jeff Weiner knows a thing or two about how the platform works. He often posts content about LinkedIn, as well as its potential for B2B marketers.

2. Bernard Marr, 1.5M+ Followers

Bernard Marr is an author and keynote speaker who specializes in futurist content and how new technologies can support today’s businesses.

3. Dharmesh Shah, 1M+ Followers

Founder of Hubspot, Dharmesh often posts about the platform, as well as other B2B marketing technologies, trends and strategies.

4. Jay Baer, 48k Followers

Customer experience strategist Jay Baer regularly posts about topics surrounding business growth for B2B and B2C companies.

5. Sujan Patel, 41k Followers

As the founder of Mailshake, Sujan uses his LinkedIn platform to promote B2B email marketing techniques.

How to find influencers on LinkedIn in your industry

Now for the million-dollar question: How do you find influencers on LinkedIn? How can you identify those individuals who have the attention of your audience?

Much like with other social platforms, a large following doesn’t guarantee a successful campaign. Aligning an influencer’s size, messaging and engagement with your company’s brand and goals is typically a better approach than simply working with the most popular influencer.

Here are some useful tips for finding a LinkedIn influencer for your next campaign.

Identify your criteria

Before you begin your search, it’s worth identifying the kind of influencer you’re looking for and what goals you want them to achieve. This involves narrowing down on the audience you want to attract and the key metrics you want to impact.

It’s also worth figuring out the type of content you’re looking for an influencer to produce.

Popular LinkedIn content forms include photo posts, carousels, video posts, articles and text-only posts. Deciding what you need ahead of time will help you jumpstart your search.

Follow LinkedIn top voices

LinkedIn has a top voices badge system which identifies high-profile users. These people are hand-selected by LinkedIn as leading authorities on their topic or business area.

This list can help prove the legitimacy of LinkedIn influencers. But it’s important to note that a LinkedIn top voices badge is usually only given to mega and macro influencers.

Join industry groups

Another way to identify influencers for your LinkedIn influencer marketing campaigns is to join popular groups related to your industry.

To find these LinkedIn groups, simply type your industry or keywords related to your industry into LinkedIn’s search function. Make sure the filter is set to Groups.

Consider joining groups and pay attention to consistent posters, plus those who get the most engagement. These individuals will be potential influencers you may want to connect with.

Use Sprout Social Influencer Marketing

One of the more reliable ways of finding authentic LinkedIn influencers is by using an influencer marketing platform like Sprout Social Influencer Marketing (formerly Tagger).

By using Sprout Influencer Marketing, you can access 50+ search filters, resulting in over 1,000 search combinations. Sprout Influencer Marketing also hosts over 8.5 million+ vetted influencer profiles, so you can find the best fit for your brand. The platform also helps you manage your campaigns from start to finish. Manage your influencer contracts, review content before it goes live and handle your influencer payments.

Sprout’s AI-enabled Social Listening tools are another way to find influencers and manage your campaigns. Track conversations across the entire LinkedIn platform and identify leading influencers in your industry. Social listening also uncovers trends and audience analysis insights that you can use to optimize your current campaigns and inform future ones.

Get started on your LinkedIn influencer journey

LinkedIn has a unique vibe, which can make influencer marketing feel like a different ball game compared to Instagram or TikTok. But with clear direction and the right tools, you’ll be able to navigate this unique landscape to execute campaigns that truly influence the market.

If you’ve already found the right LinkedIn influencer for you business and you’re ready to start working with them on a campaign, you need to set the right foundations for your partnership. Use Sprout’s influencer marketing brief template to let them know exactly what content you need, along with guidelines that protect your future success.

The post Leading LinkedIn influencers for your marketing strategy appeared first on Sprout Social.

With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication and effort. To stand out, you need to post consistently and at the right times. That’s where social media scheduling tools come in.

In this guide, we’ll show you how to schedule posts on LinkedIn. You’ll also find helpful scheduling tips for maximizing the reach and engagement of your posts.

Can you schedule posts on LinkedIn?

Yes, you can schedule posts on LinkedIn in two ways. The first is through LinkedIn’s native scheduling tool, which is available to all users and lets you schedule posts directly within the platform while you’re creating drafts.

Alternatively, you can use a social media management tool like Sprout Social to schedule your posts. This way, you can also benefit from Sprout’s other capabilities, like automation, analytics and AI writing assistance, to amplify your LinkedIn marketing strategy.

How to schedule posts natively on LinkedIn

LinkedIn’s native scheduling tool is a convenient, built-in feature that lets you plan and schedule your posts ahead of time without leaving the platform or relying on third-party tools. Here’s how to do it:

1. Log in to your LinkedIn account and click the Start a post box at the top of your feed.

2. When Create a post pops up, enter the body text of your post and attach any images, videos or documents. You can also create a poll if you want. If you’re posting a video, you can add subtitles by enabling auto-captions (English-language videos only) or uploading an SRT file.

3. Click the Clock icon in the lower right corner to open the schedule dialog.

4. In the scheduling dialog, select a date and time to schedule your post. If your audience is in a different time zone, consider scheduling in their time zone.

5. Select Next to save your schedule settings and return to your post preview.

6. When you’re all done, review your post for spelling errors, formatting issues and make sure it matches your brand’s guidelines and tone. Also, review your image and hashtags so they’re accurate for your post.

7. Click the Schedule button, and you’re done.

That’s it. You’ve scheduled your first post on LinkedIn.

Limitations with the native LinkedIn scheduler

While it seems straightforward to schedule content with LinkedIn’s native scheduler, there are several limitations that social media managers should be aware of. These limitations may hinder your ability to schedule posts effectively, especially if you’re using LinkedIn for business.

• Limited scheduling options: LinkedIn’s native scheduler provides fewer options for scheduling posts. For instance, it only allows scheduling for up to three months in advance. Also, LinkedIn doesn’t allow bulk scheduling, which means that each post must be scheduled individually.
• Limited analytics features: LinkedIn’s analytics only provide a basic insight into your LinkedIn content performance and audience behavior. It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth or engagement rates.
• No support for managing multiple LI accounts at once: With the native LinkedIn scheduler, you can only schedule posts for one account at a time. This is a drawback, especially for social media managers who manage multiple accounts.
• Limited posting options: You can’t schedule events, jobs or services with the LinkedIn scheduler. This has to be done manually.
• Limitations on approval collaboration: The LinkedIn scheduler discourages the collaboration of teams in real-time. Posts can only be made and seen by one person, so every review, approval or collaboration must be done outside the tool.
• Posts cannot be edited after uploading: If you’re wondering how to edit scheduled posts on LinkedIn, you can’t do so using the native scheduler. Once a post has been scheduled for upload, it cannot be edited. In the event that any corrections need to be made, you’d need to delete the entire post and repost it.

How to see scheduled posts on LinkedIn

LinkedIn allows you to view your scheduled posts so you can delete or reschedule them. Follow the steps below to see your scheduled posts.

1. Click the Start a post box at the top of your LinkedIn feed.

2. Navigate to the Clock icon at the bottom-right of the Create a box pop-up.

3. Click View all scheduled posts to see all your scheduled posts and their publish dates.

4. To delete a post, simply click on the delete icon, and if you want to reschedule, click on the clock icon to select a new date and time.

How to schedule posts on LinkedIn using Sprout Social

LinkedIn’s native scheduling tool is great, but if your business is active on multiple platforms, you might need a more robust solution to handle your social media strategy, like Sprout Social.

Sprout’s powerful social media publishing tool makes it easy to cross-post on different platforms, collaborate with your team, set permissions and access in-depth analytics—all from one central hub.

You can schedule posts on LinkedIn using Sprout from both desktop and mobile. Just upload your content, add images, links and videos, and then schedule your post when it’s ready to go.

Here’s how to do it:

1. Create your LinkedIn post

The first step is to create your post. Before writing, be clear on the goal of the post and how it’ll benefit your audience. A good LinkedIn post starts with an attention-grabbing hook, which could be a question, a story, a compelling statement or a relevant statistic.

On the Sprout dashboard, click the Compose icon to draft a new post. Input your post in the text box provided and format it for a better reading experience. You can also add emojis, links and relevant LinkedIn hashtags to your post.

On the right side, you can preview changes to your posts to see the outcome on LinkedIn in real-time.

2. Add media to your post

Upload approved media content to your post to make it stand out. This could be a single image, multiple images or a video to enhance your post and make it stand out.

If you’re publishing an image or a video, you can add alt tags for your images, upload an SRT file for video subtitles and even add a custom video thumbnail.

After uploading, you can edit your images on Sprout with the integrated image editor tool or resize them using our social media resizer.

Here, you can crop the image size and add filters, frames, new texts, overlays or stickers. Once you’re done, export the image to save your changes.

3. Preview and optimize your post

After editing your post, click the profile picker to select the LinkedIn profile for your post. Sprout Social allows you to manage multiple LinkedIn (and other social media) accounts at once and lets you post to a LinkedIn company or personal page.

If you’re posting from a company page, you can also tweak the audience targeting settings to ensure your posts show up in front of the right people.

Set up approval permissions for collaboration and approval of each post. This is useful for social media teams and marketers who need their clients’ or managers’ feedback on posts before they go live.

4. Finalize your post

After your content is optimized, you can submit your post for approval and save it as a draft. Posts that need approval can be saved as drafts until all reviews are complete.

On Sprout’s calendar, you can view, share and collaborate on your monthly scheduled content in a calendar view. You can add notes to each comment from another team member. And if you’re bulk scheduling your posts, you can view all your scheduled posts at once and correct them accordingly.

5. Schedule your post for publishing

Once you’re all set, select when you want the post to go out. You can publish your post immediately, auto-schedule with Sprout Queue or schedule it for later.

Pick a specific date and time to schedule your posts. Better yet, take advantage of Sprout’s tool, ViralPost, to pick optimal times when your audience is most active on LinkedIn.

You can also auto-schedule your posts with Sprout Queue to fill engagement gaps and publish posts automatically throughout the day. You don’t need to input a time or day when the post will go live; Sprout Queue takes care of that for you.

Why should you schedule your posts on LinkedIn?

Scheduling your LinkedIn posts allows you to optimize the execution of your LinkedIn strategy, which provides an efficient means to distribute your content on the platform effortlessly.

1. Saves time and reduces unnecessary workload

Establishing a LinkedIn presence requires much time, effort, and dedication, which is time-consuming. By scheduling posts, you spend less time on manual publishing on LinkedIn, freeing you up to focus on higher-level tasks such as content creation, analysis, and engagement.

2. Helps you stay consistent

Scheduling your posts allows you to plan content in advance and set them to post at the right times. This way, you maintain a consistent LinkedIn presence without staying on the platform or worrying about posting daily.

3. Grow your profile engagement faster

Scheduling your LinkedIn posts will help you reach your audience at the best times when they’re most active on LinkedIn. When scheduling your post, you can choose the best time when your audience will be available and target your posts to show up at that time, thereby increasing engagement.

4. Keeps you organized

Keeping track of your LinkedIn account can be stressful, especially if you manage multiple accounts simultaneously. Scheduling your posts takes the burden off of that. All you need to do is create your posts and schedule a publishing time.

5. Helps you scale your LinkedIn efforts

Growing your audience on LinkedIn comes with much dedication and time. Scheduling makes it easier. When you schedule your posts, it gives you the advantage of posting consistently and growing your account.

5 tips for scheduling your LinkedIn posts

Ready to start scheduling your LinkedIn posts? Consider these five tips to help you effectively set your posts up for maximum success.

1. Know your audience

Before posting on LinkedIn, define who your ideal audience is. You need to know: who are you talking to? What do they do? What do they like? A generic response like “CEOs” or “marketers” won’t do. You must dive deeper and answer specific questions like:

• Location: Get clear on your audience’s location so you can customize posting times to when they’re most active.
• Professional details: Find out what they do and their position.
• Buying power: Find out their role in the buying process. For example, content heads often suggest project management software for their team.
• Industry: What industry are they currently in? Do they use familiar lingo?
• Online behavior: Pay attention to the type of content they engage with. Find out what content gets the most shares, likes, comments and reposts. This will give you an idea of what topics and content types resonate with your audience.

With Sprout Social’s AI listening tool, you can collect in-depth data about your audience. Dig into demographics and preferences, track conversations, analyze sentiment around specific topics, and even keep an eye on your competition to truly understand your target audience.

2. Post at the right time

The best time to post on LinkedIn is during optimal hours, when your audience is most active and likely to engage with your post. Our research at Sprout Social found that the best time to post on LinkedIn, on average, is 10 a.m. on Tuesday.

However, don’t let this restrict your posting schedule to this time as the best times to post can vary depending on industry and demographics. Keep a close eye on your LinkedIn analytics to determine which posts perform well and adjust your posting schedule accordingly.

3. Experiment with different content types

The best post types on LinkedIn can differ depending on your industry. We studied 3,000 LinkedIn posts and found that long-form “how-tos” perform 31.5% better than every other content type. This is unsurprising, as LinkedIn is a community of professionals who share ideas and learn from one another.

However, we also found that posts with a single image perform 2x better than text-based posts and have a 98% higher comment rate, whereas posts with videos get 5x more engagement on LinkedIn. This means uploading video content from webinars or tutorials would perform well on LinkedIn.

In our 2024 Content Benchmarks Report, we also dug into content formats consumers want brands to share more of on social media, not just LinkedIn.

Experiment with different post formats to find your audience’s sweet spot for engagement. Depending on the vibe, you could choose to alternate content types for each posting day.

For example, posting a meme gives off a relaxed feeling, which fits into a weekend mood. Meanwhile, text-based posts, videos or slides would fit well for other days.

But if you’re still clueless about what to post on your company’s page, check out this post on LinkedIn’s best practices for marketing professionals.

4. Take time to engage with your audience

Scheduling a post is one part of a successful LinkedIn strategy; the other is engaging with your audience. Engaging with your audience humanizes your brand and fosters a positive customer relationship. This helps you gain credibility, build authority and increase brand loyalty.

More importantly, engagement is what your customers really want from you. According to Sprout’s research, 37% of consumers think the most memorable brands prioritize direct audience engagement over publishing lots of posts.

Also, engaging with your audience increases your account’s visibility on the channel. Think of it this way: the more you show up in the comment section, the more people engage with you, which gets more eyeballs on your profile.

You can engage with your audience by:

• Leaving meaningful comments on people’s posts
• Reposting content that’s meaningful and true to your brand
• Replying to comments on your posts
• Responding to questions, comments and messages

5. Optimize your LinkedIn marketing strategy with data

At intervals, study your LinkedIn analytics to measure what’s working and what’s not, so that you can adjust your content accordingly. Sprout Social provides in-depth social media analytics and reporting capabilities to help you measure your content performance, track your brand mentions and monitor your competition.

Don’t just create multiple posts in advance without looking at past results. Leverage data to:

• Analyze your best-performing posts and how you can re-create them for more success.
• Break down your least-performing posts and list possible mistakes.
• Optimize your LinkedIn strategy to suit the audience’s needs.

Optimize your LinkedIn strategy with scheduled posts

Scheduling your LinkedIn posts is a great way to plan your content in advance and boost engagement on the platform. Without it, you’ll have to manually post your content on LinkedIn, which can be time-consuming and make it harder to stay consistent.

Regardless of how good you think your LinkedIn content strategy is, it’s always best to schedule posts in advance, especially if you’re planning to scale your business or simply want to dedicate more time to strategic tasks like creating and analyzing content.

Sprout Social’s LinkedIn scheduler makes it easy to schedule posts on LinkedIn. Plus, you get additional features like in-depth analytics, social listening, automation and more. Sign up for a free 30-day trial today!

The post How to schedule LinkedIn posts in 2024 appeared first on Sprout Social.

The answer is yes, thanks to LinkedIn carousel ads.

We’ll uncover what carousel posts (ads) are, how to use them and the benefits of using these ads in your broader marketing strategy.

What is a LinkedIn carousel ad?

A LinkedIn carousel is a slideshow-style post that allows readers to “swipe” across slides and read content.

LinkedIn users will notice two types of carousels on their feeds: organic or paid.

Organic carousels are generated from document uploads and can have up to 300 slides along with supporting text in the post. LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement.

LinkedIn previously supported organic carousels with multiple media formats like images and video, but this feature has been sunset as of December 2023.

What is a LinkedIn carousel post?

LinkedIn carousel posts are a way to share PDF documents in a slideshow format. Like any other LinkedIn post, carousel posts can include supporting text, links to your website and call-to-action buttons. These carousels are created by uploading a PDF to a post, after which, LinkedIn splits the content into multiple slides.

What is a LinkedIn carousel ad?

LinkedIn carousel ads are a LinkedIn ad type that support images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

This format allows plenty of space to showcase products, feature launches, services or events. Like organic carousel posts, LinkedIn carousel ads can also include post copy, links and call-to-actions to boost engagement.

LinkedIn carousel ads must follow certain specifications to be eligible for posting.

What are the LinkedIn carousel ads specs to follow?

LinkedIn carousel ads must follow certain specifications to be eligible for posting.

Here are the recommended specs.

• Design:
  • Ad name (optional): 255 characters
  • File type: JPG, PNG or GIF (non-animated only)
  • Ratio: 1:1
  • Recommended resolution: Minimum 1080 x 1080 pixels, maximum 4320 x 4320 pixels (all images will be scaled to 312 x 312 pixels)

• Text:
  • Ad name (optional): 255 characters
  • Individual headlines: 45 characters
  • Introductory text: Maximum 255 characters. However, LinkedIn recommends using 150 characters to avoid truncation on devices
  • Headline text: Maximum of two lines for each card before being truncated

• Slides:
  • Number of carousel slides: Between 2-10
  • Maximum file size: 10 MB

• URL:
  • Landing page URL: Required
  • Recommended prefix: http:// or https://
  • Characters: Maximum 2000 characters for destination URL
  • Limitations: Each card can have a different destination URL. However, if the campaign goal is set to a lead gen form, the CTA will link to the same form for every slide

Once a LinkedIn carousel ad is published, it can’t be edited, so make sure you double check every slide and design.

Along with these technical specifics, every ad carousel must also follow LinkedIn advertising guidelines, otherwise it will be rejected.

How to create a LinkedIn carousel post in 3 steps

LinkedIn carousels are easy to create. Have the document you want to include ready to go and follow these steps:

How to post a LinkedIn carousel on LinkedIn

 1. Upload your content

Head to your LinkedIn profile and at the top of your feed, hit start a post.

Click the more symbol to get to the document upload option:

LinkedIn carousels support PDF, DOC/DOCX, PPT or PPTX documents, so it’s the perfect opportunity to repurpose existing content into an engaging post.

Just click add document and select your file:

Fill out the Document title with a description of your content. Just remember, this will be viewable to your audience.

2. Write some engaging copy

Next, tell your target audience why they should swipe right on your carousel. Approach this step like a normal LinkedIn post and aim for it to be engaging and informative.

If you are uploading a report or case study, I recommend saving time by repurposing the introduction or results to grab the reader’s attention.

3. Upload and post

Finally, hit post. Your LinkedIn carousel will be live and ready for readers to swipe. The end result should look something like this:

How to create a LinkedIn carousel ads campaign

Creating a LinkedIn carousel ad campaign takes a little more behind-the-scenes work before you hit Post.

Here is how to create a successful campaign:

1. Choose your campaign objective

LinkedIn carousel ads can cover every step of a marketing funnel, from brand awareness to conversions.

First, open your LinkedIn Campaign Manager Account. Keep in mind, this account must be linked to your Company Page to run a carousel ad campaign.

Next, click Create Campaign at the top of the screen and select Advanced. Give the campaign a name and pick an overarching goal for your carousel ad from these options:

• Brand awareness. To tell your brand’s story and get on a target audience’s radar
• Website visits. To increase traffic to your website
• Engagement. To boost likes, comments and shares on your content
• Lead generation. To gather information about a potential lead with a pre-filled form using their LinkedIn profile data
• Website conversions. To drive more leads to your website

At this point, you should see something like this:

2. Set a budget based on your objective

Similar to other social media platforms like Facebook or X, LinkedIn carousel ads have budget settings to control how much you spend.

Your LinkedIn carousel ad should tie directly to your campaign. LinkedIn recommends using the following bid strategy:

• For website visits. Select bid by cost per 1,000 impressions (CPM)
• For lead generation. Choose the bid by cost per click (CPC) option
• For increased clicks. Let LinkedIn take over the bids with automated bidding

If you are just starting with LinkedIn ad carousels, don’t worry—LinkedIn will automatically select the best bid type for your campaign based on the selected goal.

To ensure the campaign doesn’t go over budget, turn the budget optimization setting to on. Then, set a daily or lifetime budget and choose a timeframe for how long the campaign should run.

3. Build carousel ads based on campaign objectives

Start to input the content for your LinkedIn carousel ad campaign.

Under Ad format, select Carousel image ad:

Next, upload the files for the campaign, either in JPEG, PNG or MP4 formats. Add a headline for each slide and a destination URL for where the audience will land if they click on it. Once the files are uploaded, arrange the order of the carousel so it flows and engages your audience.

Don’t forget to click ALT to add alt text to each image in your carousel.

4. Narrow down your target audience

One of the best features of LinkedIn carousel ads is its audience targeting.

At this stage of the campaign build, set specific parameters around who you want to market your carousel to. Select attributes based on where your target audience’s industry, demographics and interests are to optimize the campaign’s reach. Or, create an audience using LinkedIn’s lookalike audiences feature to show it to people with similar characteristics to your current and past customers.

Once you’re done, click Save audience at the bottom of your screen.

5. Launch, test and optimize

Your carousel will appear in your Campaign Manager dashboard. Simply set it to active to get it up and running.

Remember, your content and campaign goals will impact how well your carousel performs. It can also vary depending on the selected target audience or even the LinkedIn algorithm. To maximize your ad spend, it’s crucial to monitor it and test different strategies with your audience:

• A/B test the number of cards. A fewer number of cards can get your point across quickly, while longer carousels allow you to tell more of a story. Test out different carousel lengths to see which format your audience likes to engage with.
• Test the sequence order. The first slide in your sequence is the first thing a person will see, but the second slide will also be slightly visible. If you swap the two, will you get more impressions? Try it out.
• Tweak your audiences. A/B test carousels with different demographics, messaging and targeting to optimize impressions and results.

Sprout Social keeps track of campaign performance inside the LinkedIn Analytics Dashboard. It will monitor LinkedIn audience demographics to help you understand who your followers are and keep tabs on paid campaign performance metrics.

LinkedIn carousel examples to inspire you

Brands are using LinkedIn carousels to engage with their target audiences and build awareness around their product. Here are some LinkedIn carousel examples to spark your imagination:

Announce company news and partnerships

LinkedIn carousels are an ideal way to build your authority by showing—not telling.

Sprout used this carousel to amplify partnerships with other recognizable companies. The post is immediately engaging for our target audience as it taps into their goals of crafting successful social media campaigns and offers a behind-the-scenes look at how to do it.

Explain products with images

Carousel ads offer enough space to walk through how a product or feature works to your audience.

In this Canva carousel ad, it shows how easy the tool is to use by combining simple one-sentence explanations and supporting images.

Talk about company events

Use carousel posts to promote an upcoming event, or celebrate one that’s just wrapped up.

Sprout’s team regularly posts about upcoming events to drive interest and attendance with people in their network. After the event is finished, LinkedIn carousels like the one below are a great way to summarize the event’s success and talk about any wins:

Audience engagement for better insights

Use LinkedIn carousels and ads to ask your audience for their input on a topic.

It can drive up engagement and gather valuable insights from customers (and potential customers) on products and features. It’s also a place to show off your brand personality and have some fun, like this Sprout post.

Give tips to your target audience

Giving out free advice is always a good strategy to win an audience over.

Offer insights and tips to teach your audience something new. Or, flip this idea and show them what not to do to get their attention, like this post from Semrush.

Successful LinkedIn campaigns like the examples above don’t happen overnight. It requires thoughtful strategy, content experimentation and tracking performance. Use this LinkedIn Strategy Template to help you get started on your next campaign.

Use LinkedIn carousels to power your marketing strategy

LinkedIn carousels are an ideal vehicle to tell a story using a mix of images and text.

This strategy works because of its interactive element. Target audiences are tempted to swipe across and consume more of your content, which will help with engagement and brand awareness.

LinkedIn carousel ads offer another tool in your strategy to cover every piece of your marketing funnel. The key is to post engaging content, test out different strategies and optimize carousels so your audience is consuming content they love.

Start tracking LinkedIn carousel ad campaigns and optimize them for success with a free 30-day trial of Sprout Social.

The post LinkedIn carousel posts and ads: A complete guide appeared first on Sprout Social.

But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy.

Social search is growing. And as more LinkedIn pages quietly make their way to the top of Google search results, there’s a clear need for brands to optimize their profiles for maximum visibility both on and off the platform.

Below, we’ll share expert tips and insights to help you improve LinkedIn SEO and drive more reach and engagement on your posts. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages.

• What is LinkedIn SEO?
• Importance of LinkedIn SEO for brands
• LinkedIn SEO ranking factors
• 7 LinkedIn SEO tips for company pages

What is LinkedIn SEO?

LinkedIn SEO is the practice of optimizing your business page and content to rank higher in LinkedIn’s native search results. Just like traditional SEO, it involves using the right keywords, creating great content and building a strong presence on the platform.

The goal is to make it easier for potential clients, partners and followers to find you. The benefits are substantial. More traffic, targeted leads and higher credibility to name a few.

But LinkedIn SEO is now more than just a platform-specific strategy. With Google ranking an increasing number of LinkedIn pages in its search results, brands need to approach SEO for LinkedIn from a more holistic point of view.

Importance of LinkedIn SEO for brands

Before we get into the ranking factors and tips, let’s talk about why LinkedIn SEO matters for your business. Here are some benefits of optimizing for search on the platform:

Drive traffic and leads to your page

Having a LinkedIn company page is pointless if no one visits it. Using SEO tactics like keyword optimization and sharing relevant content pushes you higher up in LinkedIn search results. This naturally drives more clicks and views on your page.

More importantly, SEO for LinkedIn drives targeted leads to your page—potential customers actively searching for solutions, partners looking to collaborate or job seekers hunting for opportunities in your industry.

Increase brand awareness

LinkedIn SEO is a powerful tool to boost brand recognition and keep your company top of mind. By ranking higher in searches and appearing more frequently in user feeds, you’re essentially putting your brand on a virtual billboard for all to see.

The more people lay eyes on your company name and content, the more likely they are to remember you when they need your products or services.

Build trust and authority

When your company consistently posts quality content and ranks high in search for relevant keywords, it sends a strong signal to potential customers that you know your stuff.

They’ll view your brand as a credible source of information and expertise, which can heavily influence their decision to choose you over competitors.

Attract qualified talent

LinkedIn is not just about networking and generating leads. It’s also the go-to platform for talent looking for career opportunities that align with their skills, location and preferences.

Optimizing for search allows potential hires to find your company and job postings easily. Sharing compelling content about your company’s culture and values also helps you stand out as an employer and draw in more qualified candidates.

LinkedIn SEO ranking factors

Before you start optimizing for visibility on LinkedIn, you need to understand how the algorithm works. In this section, we’ll discuss the different factors LinkedIn’s algorithm considers when ranking content in search or user feeds.

Keyword optimization

The keywords you use across your company page play a big role in how well you rank in LinkedIn searches. The algorithm analyzes the presence and frequency of relevant keywords in your tagline, About section, services, posts, articles, hashtags and other places.

Conduct keyword research to identify relevant terms your target audience is searching for. Then, strategically place these keywords into your page info, posts and articles to improve your search visibility both on and off LinkedIn.

Beware of keyword stuffing. It can negatively impact your rankings and make your company look like spam. Not to mention, if people don’t trust your business page, they’re less likely to view or click on it, which reduces your overall credibility and reach.

Business profile information

LinkedIn’s search algorithm prioritizes company profiles that are complete with all business details. In fact, companies with complete information get 30% more weekly views on average.

Include your business locations, size, industry, specialities, website URL, workplace module and commitments. The algorithm also looks at sections like featured and About, so add keyword-rich descriptions and make sure no field is empty or incomplete.

Take a look at Sprout Social’s LinkedIn page for an example of a complete profile.

Completing your LinkedIn page helps users find your company easily as well as understand who you are and what you do. It also makes you look professional and builds credibility.

Engagement

The level of engagement your content receives heavily influences your search rankings on LinkedIn. According to the platform, the algorithm evaluates both the quantity and quality of interactions on your posts, comments and reactions.

Pages that consistently generate a high volume of discussions and comments, as well as those with thoughtful and relevant interactions, are more likely to rank well in search.

Regular activity and updates

LinkedIn’s algorithm takes into account how current your profile information is and how frequently you post updates, such as about any new products, services or job openings.

Fresh content is also more likely to get indexed by Google, expanding your reach to audiences searching for solutions and keywords outside of LinkedIn.

Engaging with other users’ posts by liking, commenting and sharing also shows the algorithm that you’re an active and valuable member of the LinkedIn community. Doing so is not just good for SEO, but it also keeps you on top of user feeds.

Strong network of followers

Got zero to few followers? Yes, you should be concerned as the size and quality of your LinkedIn network can impact your search rankings. LinkedIn says its algorithm considers:

• The number of followers your company page
• The number of connections searchers have with your page

A larger and more engaged network with members from your industry can help you show up in front of potential clients, partners and job seekers. It’s also a good indicator of your company’s influence and authority in its niche.

7 LinkedIn SEO tips for Company Pages

You know what the LinkedIn algorithm wants. But how do you leverage those factors to work in your brand’s favor? How do you ensure your content gets maximum exposure and your page gets pushed to the top of search results?

Follow the tips below to improve LinkedIn search rankings for your company page.

1. Run employee advocacy programs

Here’s a not-so-secret hack to kickstart engagement on LinkedIn: turn to your employees! Jumpstart an employee advocacy program. Encourage them to follow your page, interact with your content, tag you in their posts and spread positive word about your brand.

The more follows, tags, mentions, recommendations and endorsements you get, the more the algorithm will recognize your page as popular and trustworthy. Ultimately, employee advocacy will help your page and content rank higher in search.

Source: LinkedIn

Not to mention, your employees have their own professional networks you can piggyback on to expand your reach. In fact, you should encourage them to strengthen their profiles and personal brands. When strong LinkedIn profiles are connected to your company page, you’ll see a significant boost in LinkedIn search rankings and overall credibility.

You can streamline this process by providing employees with pre-written posts or suggestions for engagement. For example, give them branded hashtags to use in their posts. Or share behind-the-scenes event photos and videos they can post on their own profiles.

Sprout Social’s employee advocacy features make it easier for people across your organization to share pre-approved brand content on LinkedIn with a few clicks. Watch the video below to see what’s possible with employee advocacy.

Finally, reward employees who advocate your brand on LinkedIn. This will motivate them to engage more frequently and regularly. Host LinkedIn challenges or competitions to encourage employees to up their game and get creative with post ideas.

2. Stick to a consistent posting schedule

When you post regularly, it signals to the algorithm your page is active. This is great news for your LinkedIn SEO goals.

Create a content calendar and commit to posting consistently on a schedule that works for your business. This could be daily, a few times a week or a few times a month.

Use LinkedIn’s native scheduling feature or a third-party tool to plan your posts in advance. Sprout Social, for example, can help you draft, target and schedule LinkedIn posts easily.

We recommend considering the best times to post on LinkedIn when you schedule your posts. But it’s important to use that as a starting point. As you analyze your post performance data over time, you will want to prioritize the times your audience is uniquely engaged the most over what generally works on the platform.

3. Use data to guide your strategy

The best LinkedIn SEO strategies are data-driven. Here are some ways you can use LinkedIn analytics to improve visibility and engagement on the platform:

• Narrow down your target audience: LinkedIn has over 1 billion members, but not everyone is going to be a potential buyer or partner. Identify your audience’s demographics, interests and other characteristics to create targeted posts that truly resonate with your audience. One way to set yourself up for success in this is by conducting research through surveys and interviews. Or you can use existing audience data from a LinkedIn analytics tool.

• Plan content around trending keywords: Dig into search data and practice social listening to find popular keywords and topics on LinkedIn. Create posts, articles, carousels and more surrounding those keywords to join the conversation. This can boost the reach and engagement of your content.

• Analyze and optimize post performance: Track post metrics like engagement and impressions to gauge how well your strategy is working and what could be improved. Which topics are getting the most traction? Does your audience interact more with images or text-only posts? Use these insights to optimize future posts.

4. Share a variety of content formats

LinkedIn offers several different content types for a reason. Weave carousels, polls, long-form posts, short posts, articles, images, videos, live events and PDFs into your content calendar.

At Sprout, we switch things up regularly and even repost user-generated content on our LinkedIn page.

It’s best practice for LinkedIn SEO to share a mix of educational, promotional and entertaining content that aligns with your brand. Stay updated with new features and trending formats to engage your audience in unique ways and position your brand as innovative and interesting.

And, don’t be afraid to show some personality. It makes your brand feel more authentic and helps you stand out from the competition. And remember, not every content format is going to work for your business and audience. But you won’t know until you try, so keep experimenting and use data to guide your strategy.

Pro tip: Discover various LinkedIn automation tools to increase both the quality and efficiency of your publishing on LinkedIn.

5. Build backlinks from external sites

The more backlinks you build from strong domains, the more clicks, views and “link juice” you’ll get, and the more likely your page is to rank higher in both LinkedIn and Google searches.

Start by publishing high-quality articles and posts on LinkedIn that people would want to link out to as a resource from external sites. Link back to your LinkedIn page from email signatures, guest blogs, webinars, podcasts and other social networks to boost engagement on your LinkedIn posts.

Another best practice is to add a social button at the bottom of pages or embed links in your content. This can encourage people to visit or follow your LinkedIn page from your blog or website as well.

6. Add relevant hashtags to your posts

LinkedIn hashtags are a powerful way to drive visibility and growth on the platform. They help your content become part of trending conversations and reach people with specific interests.

Research popular and niche hashtags in your industry, and incorporate them naturally into your posts and articles. Use a mix of branded, industry-specific and trending hashtags to reach a wider audience.

Be sure to use hashtags that are relevant to your content and target audience. Avoid using too many hashtags in a single post, as this can come across as spammy. We recommend using around 3-5 hashtags per post, like Canva does here:

Source: LinkedIn

7. Participate in groups and discussions

LinkedIn is all about networking and community-building. Engaging in LinkedIn groups and conversations helps you generate brand awareness, build relationships, demonstrate your expertise and drive traffic to your company page.

Source: LinkedIn

Join groups that are relevant to your brand or industry. Engage by asking questions, share insights, provide resources and contribute to discussions. When you consistently bring value to the table, people are more likely to notice you, engage with your content and check out your company page.

Another way to get your voice out there is to contribute to collaborative articles on LinkedIn. These are crowdsourced pieces on specific topics developed by AI and LinkedIn’s editorial team.

Source: LinkedIn

Members can add their own insights, perspectives and examples to different sections in the articles. This is an excellent way to show your expertise, build thought leadership and get more visibility on your company page.

Source: LinkedIn

Use LinkedIn SEO to improve brand visibility

LinkedIn is a platform marketers cannot ignore. A solid LinkedIn SEO strategy can help your brand stand out from the competition and show up in front of the right people.

Understanding how LinkedIn’s algorithm works can help you improve your rankings. Optimize for relevant keywords, complete your profile, stay active, engage in groups and conversations, use hashtags and experiment with different content types to boost visibility.

Looking for more help? Here’s a list of LinkedIn marketing tools to help you grow and succeed on the platform.

The post LinkedIn SEO: 7 tips to optimize your company page appeared first on Sprout Social.

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

But what types of content should you be posting on LinkedIn? In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy.

Why should you post on LinkedIn?

Using LinkedIn for business can benefit you in more than one way. Here are three reasons why you should start posting on LinkedIn regularly as a brand or employee:

Increase brand awareness

LinkedIn is a great platform to show off your expertise and values to a professional audience. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

The platform’s advanced targeting tools also ensure your posts are seen by the most relevant audiences. This translates into more followers, engagement and leads for your brand.

Expand your network

LinkedIn has over 1 billion members worldwide. This massive user base offers brands a huge opportunity to connect with industry peers and thought leaders as well as potential customers, employees and partners.

Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions. You can also join LinkedIn groups and contribute to articles to establish authority and build your network.

Develop trust and relationships

By consistently providing value to your audience through informative, authentic and engaging content, you can establish yourself as a reliable and trustworthy source of information.

This trust can help build stronger relationships with your followers, who may be more likely to do business with you or recommend your brand to others.

15 LinkedIn post ideas and examples

We created a LinkedIn for Business strategy template to help you align your current strategy to business goals. Use it in combination with the creative LinkedIn post ideas listed below to establish a strong brand presence on the platform and grow your following. We’ve also included real-life examples from top brands to inspire you.

Get the template

1. Poll your audience

Polls are an excellent way to encourage interaction, spark conversations and gather opinions and preferences. They’re also great tools for collecting feedback and analyzing customer sentiment around your brand, products or services.

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LinkedIn allows you to customize the visibility and duration of your polls so you can gather timely and relevant insights. You can also view poll results as a percentage or number of votes, and share them with your audience.

2. Ask questions or solve problems

Ask thought-provoking questions or offer actionable insights or solutions to help your followers overcome challenges and achieve their goals.

This does two things:

• It builds your credibility and positions you as an expert
• It boosts engagement (likes, comments and reposts)

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3. Share a post with your thoughts

Share ‘hot takes’ and posts with your thoughts, opinions and experiences on LinkedIn, much like status updates. It’s an excellent way to strengthen your personal brand and drive engagement on your posts.

Don’t be afraid to go against the grain and put your unique perspectives out there. Editing coach Erica Schneider does this often.

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Encourage your audience to share their insights as well in the comments to spark a healthy debate.

4. Announce product launches

Want to generate buzz around a new product you’re rolling out? Share a LinkedIn post about it. Highlight key features, benefits and use cases relevant to your audience.

Include eye-catching images or videos that show your product in action to boost the impact of your launch post. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

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5. Celebrate company wins and milestones

Sharing your company’s achievements and success stories on LinkedIn can help you improve your brand’s reputation, attracting more leads and talent in the process.

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When people see how well your company is doing in terms of growth, innovation and impact, they’ll naturally want to associate with your brand. Recognizing and rewarding your team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

6. Share upcoming events

Hosting a webinar or speaking at an event? Share an update about it on LinkedIn to expand your reach and drive more registrations and attendance.

Here’s Sarah Corley from Sprout Social sharing that she’s hosting an upcoming webinar. This is a win-win for Sprout as this extends the post’s reach beyond Sprout’s LinkedIn followers to Sarah’s network on the platform.

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7. Post videos

Video is one of the most engaging content types on social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality.

Create short-form or long-form videos, such as product tutorials, testimonials or behind-the-scenes glimpses into your company culture. Here’s Mailchimp sharing its community service activities with a LinkedIn video.

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Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.

8. Share different visual content formats

Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics and case study cover images when promoting your content on LinkedIn.

Using different visual formats helps your posts stand out in the feed and makes your brand seem more interesting and less monotonous.

At Sprout, we like to switch things up regularly. Here’s how we picked out a statistic from our industry trends report and shared it as an image on LinkedIn. We also provided context and a link to download the full resource in the caption.

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9. Create carousel posts

Carousel posts allow you to share multiple images, videos or slides in a single post, making them ideal for storytelling, step-by-step guides or showcasing different aspects of your brand.

While LinkedIn carousel posts are no longer available as an organic posting option, they can still be used as an ad post type.

You can also create carousel-like posts by uploading PDFs with multiple pages optimized for size. Here’s how Miro does it to visually showcase its product’s newest features.

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10. Create newsletters for your audience

LinkedIn allows you to create newsletters where you can regularly content like tips, insights and resources around specific topics.

Subscribers are notified whenever you publish new articles, and anyone on LinkedIn can find, read and share your content. This makes newsletters a great way to establish thought leadership as well as build community and engagement around your brand.

Here’s an example of a LinkedIn newsletter by Gretchen Rubin called ‘Work Happier’, where she regularly publishes articles on workplace productivity and happiness.

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11. Write thought-provoking articles

Formerly known as LinkedIn Pulse, the platform’s publishing feature helps brands and professionals share long-form content with their audience directly on LinkedIn.

Share insightful articles on trending topics that matter to your business to spark conversation and engagement, demonstrate your expertise and build authority.

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Users can leave comments on your articles, so encourage readers to share their thoughts and respond quickly to any feedback. Finally, incorporate relevant visuals to break up the text and write SEO titles and descriptions to rank your content on search.

12. Repurpose your content for LinkedIn audiences

If you have existing content on other social media platforms or your website, you can repurpose it for LinkedIn by making a few tweaks. Share summaries or key takeaways from your recent blog posts. Or turn individual statistics from your research report into visuals.

Here’s how we repurposed our Post Performance Report blog post into a carousel post on LinkedIn.

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13. Give customers the spotlight

Share customer stories, testimonials and user-generated content on LinkedIn to show your appreciation and build trust with potential buyers. Tag featured customers in your posts to expand your reach and encourage them to share your content.

Additionally, repost positive reviews and mentions as well as any photos or videos that show customers using your product. Here’s how we do it at Sprout.

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14. Job openings and opportunities

Got a vacancy? Find the right fit faster by sharing job opportunities on LinkedIn. Craft clear and compelling job descriptions that summarize key responsibilities and highlight the perks of working at your company. Use LinkedIn’s job posting features to target specific locations, skill sets or experience levels.

Get creative with your job postings to encourage more people to apply. Here’s how Sendlane keeps their job postings interesting and true to their brand voice.

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15. Host a LinkedIn Live session

Did you know Live streams on LinkedIn see 24x more comments and 7x more reactions than native videos? Hosting live events is a great way to boost engagement on the platform and connect with your audience in real time.

Note: Users are currently unable to stream directly on LinkedIn. You can stream live video on the platform using a third-party broadcasting tool like Zoom, Vimeo or Restream.

Leverage LinkedIn posts for marketing

Posting on LinkedIn should be a top priority for your brand, especially if you’re targeting businesses or selling to a professional audience.

Use the LinkedIn post ideas and examples above to fuel your strategy. Need an extra hand? Check out these LinkedIn marketing tools to accelerate your growth on the platform.

The post 15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page appeared first on Sprout Social.

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy.

Table of Contents

• What are LinkedIn hashtag analytics?
• Why tracking LinkedIn hashtag analytics is important for your business
• How to generate LinkedIn hashtag analytics

What are LinkedIn hashtag analytics?

LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance.

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Why tracking LinkedIn hashtag analytics is important

On LinkedIn, 40% of users organically interact with a page weekly, making it an excellent choice for brands that want to get noticed without paid promotion. Adding LinkedIn hashtags to your organic content can help it reach an even broader audience, but you need to be strategic to make the most of them. This is where LinkedIn hashtag analytics come into play.

Here are the top reasons why you should keep track of LinkedIn hashtag analytics.

Identify the best hashtags for your brand

Have you noticed that a particular hashtag has a high follower count and consistently drives engagement on your company’s posts? Those are good signs that you should keep using it. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Understand which hashtags compliment your brand

Prioritize relevancy over popularity to reach the people most interested in what you’re sharing. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. You might opt for the more specific #smallbusiness hashtag, with around 800,000 followers, over the general #marketing, with over 20 million followers. Despite its smaller follower count, picking the more relevant hashtag will help you cut through the noise and speak directly to your ideal customers.

Subscription design service Superside recently used this approach for a LinkedIn post promoting an upcoming webinar, using very niche hashtags like #aitutorial and #3dmoviestylecharacter with a broader but still targeted hashtag #characterdesign, which has over 14,000 followers.

Track the sentiment for certain hashtags

A solid social media strategy also tracks how people feel about the content you’re putting out. Monitor what hashtags drive more positive or negative engagement to ensure your content hits the right notes.

For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Monitor your competitors

Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. For example, if competitor posts with specific hashtags consistently get high engagement, that’s an indicator that those hashtags are hitting the mark with their audience, and you may want to start incorporating those or similar keywords into your content.

Sprout’s Listening solutions make this process easy. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.

How to generate LinkedIn hashtag analytics

Not all social media analytics are created equal. Knowing how to generate this data will make all the difference in maximizing your post reach and engagement. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.

Use the native LinkedIn hashtag analytics

LinkedIn offers follower count numbers for all hashtags. To see how many followers a hashtag has, use this URL formula:

https://www.linkedin.com/feed/hashtag/keyword

For example, if you wanted to see the follower count for #socialmediamarketing, you would enter the following URL into your web browser:

https://www.linkedin.com/feed/hashtag/socialmediamarketing

The follower count will be displayed prominently at the top of the page. It’s not the most efficient system, but this method will show you the popularity of specific hashtags. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Use a LinkedIn hashtags analytics extension

Hashtag Analytics is a free Google Chrome extension by Engage AI. The tool allows you to check hashtag follower counts directly on LinkedIn, get real-time insights while scrolling through your feed and get hashtag suggestions as you write your posts.

It also offers additional data like hashtag follower growth over time, the maximum number of likes and comments based on the top 20 recent posts and the total reach of a post after incorporating hashtags.

To start exploring hashtags, add the extension to Chrome, log into LinkedIn, and access the tool icon in your browser.

Use a third-party social media scheduling tool

Creating a tag for different hashtags in Sprout Social will enable you to track how each one performs in engagement, reach and clicks across your posts. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Creating a tag for each hashtag will enable you to generate Tag Performance Reports that provide metrics like impressions, engagements, engagement rate (per impression) and top posts. This data will help refine your social media strategy and drive more meaningful interactions with your target audience.

Harnessing the power of LinkedIn analytics

It’s challenging for brands to stand out in the ‘pay to play’ social media landscape. Fortunately, hashtags are an easy way to boost your content and organically get it to the right people. Just make sure you monitor your hashtag analytics to see which hashtags drive the most results to maximize your LinkedIn content efforts.

Of course, hashtags are just one feature that can affect content performance. If you want to dive even deeper into the world of LinkedIn performance data and learn more about the best platforms to track metrics, check out our roundup of the top LinkedIn analytics tools on the market.

The post How to use LinkedIn hashtag analytics to boost content reach appeared first on Sprout Social.