Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement.

Building a TikTok marketing strategy means experimenting with new ways to get views.

However, getting those views isn’t a one-size-fits-all affair. You need options based on your brand and audience. Below we dig into 16 different strategies to get more TikTok views.

What is considered a view on TikTok?

Views on TikTok are counted after someone watches at least one second of a video. Even if they scroll away immediately after that, it’s still counted as a view.

For creators monetizing their videos through the TikTok Creator Fund, views only count when someone has watched a video for five seconds or longer. These types of views on TikTok are referred to as “qualified views.”

How much does TikTok pay for each view?

There’s no set rate that TikTok pays per view.

However, TikTok’s own Creator Academy has stated in the past that creators can earn between two and four cents per 1,000 views.

As of this post, the minimum payment threshold for revenue earned through the TikTok Creator Fund is $50.

Should you buy views on TikTok?

Under no circumstances should you ever buy likes, views, followers or any other type of social media metric. TikTok views are no exception.

The numbers might look nice on paper but inflated metrics won’t translate to long-term success. In the end, this may actually harm your business as you violate TikTok’s Terms of Services and Community Guidelines.

Instead, try advertising your content using TikTok Promote or follow our tips for getting more views on TikTok organically. And put that wallet away!

Why views matter on TikTok

Views are a crucial TikTok metric. Views highlight how many times people have seen your videos and signal interest in your content. The more views you get, the more your videos are shown, suggested and shared.

More views on TikTok translates to more opportunities to receive other types of engagement. This includes comments, follows and shares. While your follower count is the most straightforward way to measure an account’s size, your view count—the people actually seeing your videos—matters just as much.

Simply put, you need to learn how to increase TikTok views in order to grow your account, reach a wider audience and positively impact your business’s bottom line.

How to get more views on TikTok: 16 essential strategies

If you’re looking for ways to increase your views on TikTok, we’ve got you covered! Below are sixteen strategies to get more eyes on your videos.

1. Add hashtags to your content

Hashtags exist on nearly every social media platform as a way to categorize, tag and search for content.

Well, TikTok is no different. TikTok hashtags are used similarly—but can also be used for trends and challenges.

Using hashtags in TikTok captions can help even more users discover your content and boost your view count.

However, you need to be strategic about your hashtag use. Make sure you’re using hashtags that are both relevant to your content and are popular, ensuring you can generate some reach from your hashtags.

Here are a few key ways to find the best hashtags for more TikTok views:

• Pay attention to the hashtags your competitors are using
• Use a third-party tool like TikTok Hashtags to find popular tags
• Take advantage of TikTok’s autocomplete features to find hashtags
• Browse through the For You Page to discover trending hashtags
• Search TikTok’s Creative Center to find product-related tags in your industry

Here’s an example of how you can incorporate hashtags into your caption to help boost your videos:

Three to five hashtags seems to be the sweet spot with TikTok hashtags and getting relevant reach. Experiment with different tags and try to keep them consistent with similar topics. This will help the TikTok algorithm understand what you’re posting about and get your content in front of the right audience.

2. Create a multi-part series

If you’ve created a video that’s performed well, use that to your advantage.

Make it a multi-part series by coming up with more content of a similar nature.

For example, the Morning Brew team created a single video translating words into corporate speak. Their audience loved it, so they started creating more of the same types of videos with the same theme and format. The TikTok videos below are part of a series that they were able to build on.

TikTok allows users to create playlists that are perfect for putting together a video series. You can even add all of the parts of each series to a list, making it easy for users to view all similar videos within one single feed.

A few ideas for different playlists and content themes include:

• Customer showcases and testimonials
• Product demos and how-tos
• Reaction videos
• Reply videos
• Q&A videos featuring your audience
• “Tip of the week” videos

All of the above provide opportunities to both educate and entertain viewers. Given how much TikTok leans into the concept of “edutainment,” this strategy can be an effective way to get more TikTok views. If you find that a series gets traction, it makes sense to continue your momentum and make similar content.

3. Include popular music and trending audio

When in doubt, use popular music and sound clips within your video content. If someone likes the music clip, they can click on the spinning album in the bottom right corner to view more videos that use it, potentially leading them to discover your content.

TikTok now makes it easy to search for trending audio for your videos, including royalty-free songs and audio that’s cleared for commercial use.

Keep in mind that you don’t necessarily have to do a TikTok dance or anything controversial. Just a bit of creativity can help you incorporate trending sound bytes into your videos to get more TikTok views.

Leveraging trending music and audio is an easy way for brands to boost their reach and potentially get picked up on the TikTok FYP. The key is using music that makes sense for your content and not forcing yourself onto a trend.

4. Follow viral TikTok trends

Speaking of trends!

TikTok is all about following viral trends and they’re a great way to get more reach. Thankfully, there are many different types of trends to choose from. This includes dances, challenges, memes and more.

There are also truly organic events like the “Demure” trend that took over TikTok a few months back. Brands, influencers and everyday creators alike got in on it and got massive reach as a result. This example highlights again how you can use trending TikTok audio to get more views.

One of the best ways to gain an understanding of viral trends on TikTok is to spend a good bit of time simply consuming content on the platform.

Take a look at competitors and other brand accounts, but simply scroll for a bit each week as well to make sure you stay up-to-date on new TikTok content ideas. Also, pay close attention to the FYP and what’s trending among your target audience.

Note that content and trends move extremely quickly on TikTok. If you want to integrate these sorts of trendy ideas into your content calendar to get more views, you need to act on them quickly. Think days, not weeks or months.

5. Know your target audience

If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting.

Pop quiz: who’s your target audience? Knowing your customers and who you’re trying to reach on TikTok can help you to create content that they want to see.

When you create content that your target audience actually enjoys, they’re going to be more likely to engage with it, share it with their friends and follow your account.

And all of the above leads to even more views.

Start by creating a customer persona. Put together a profile of exactly who you’re trying to reach—especially when you use social media data to do so. This can give you an understanding of which types of content each persona would be interested in consuming.

For example, are your customers looking at reviews? Are they looking up answers to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans more and more into its search features.

TikTok’s keyphrase autocomplete can give you a ton of ideas related to your industry and customer pain points to create content that not only gets views but also ranks for keywords.

Next, analyze your competitors. What are they posting? Better yet, which of their posts gets the most views and engagement? How can you incorporate similar strategies with your audiences?

Then, start creating! Cater your content to your specific audience. And adjust your content strategy based on their reception.

6. Find the best times to post on TikTok

Posting at the right times can also ensure better odds of your audience seeing your content. According to our data, the best times to post on TikTok include:

• Tuesdays from 4 to 6 p.m.
• Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m.
• Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
• Fridays from 4 to 6 p.m.

However, these times can change by industry and by brand. Consider also that other variables impact TikTok views and whether the algorithm picks up your content. Rather than stick to one-size-fits-all advice, it’s important to experiment with different publishing frequencies and schedules.

To find your own best times to post, pay attention to your TikTok analytics and when your audience is most likely to be online. Then, schedule your TikTok posts accordingly.

7. Cross-promote your videos

Rather than look for some sort of TikTok view trick, consider how a bit of cross-promotion can go a long way.

For starters, share your TikTok videos on other platforms to further spread the word. You can easily share them on Instagram Stories, or you can repurpose TikTok videos as Instagram Reels or YouTube Shorts.

Consider also sharing links to your TikTok videos on X (formerly known as Twitter) to cast a wider net.

Beyond that, don’t be shy about promoting your TikTok presence across additional channels. Consider where else you can promote your TikTok presence and videos, such as your marketing emails or even product pages.

8. Create videos from TikTok comments

If someone comments on a video with a question, you can reply to it as a text comment or respond with a new TikTok video. Doing the latter creates a link from the new video to the old.

Those interested in seeing what the comment stemmed from will then go watch the original video, netting you even more views.

As you can see in this brand example, you can use this tactic as a way to announce or highlight products you’re promoting. The social team used this comment to showcase the product’s aesthetics in a way that got solid views and was likewise entertaining to the brand’s audience.

Note that you can couple this strategy with other tactics to get more views on TikTok. For example, you could make a full-blown series where you reply to customers or answer questions regularly. The bonus of using comments as content is that it naturally drives discussion and therefore more engagement and interactions, which drive views on your TikTok content.

9. Duet and stitch popular videos

Another way to create new TikTok videos is by dueting or stitching an existing TikTok video. A stitch plays part of an existing video before you take over with your own recorded video. It’s a great way to add additional context or commentary to someone else’s video.

A duet places your video alongside an existing video. This is perfect for reacting to another video, like OREO did by reacting to a creator’s video featuring their cookies.

Incorporating duet and stitch videos into your strategy can be a great way to generate more views—especially if you use videos from well-known creators. Like other tactics, it’s important to make sure you’re replying to relevant videos and not just trying to piggyback on trends for the sake of it.

10. Work with influencers and UGC creators

Speaking of well-known creators, partnering with them as part of your influencer marketing strategy can be a great way to reach an even wider audience on TikTok.

If users see a familiar face, such as a social media influencer, athlete or celebrity, they’re likely to stick around and watch, share and follow your content.

Similarly, if you have influencers create content featuring your brand on their own channels, their viewers may tap over to your profile and start watching some of your videos.

If you already incorporate influencer or user-generated content into your TikTok strategy, you’re on the right track. Pro-tip: you can drive engagement and views further by tagging creators in your content like in the post below. This goes goes hand-in-hand with permitting creators to promote their videos but also increases the chances for creators to cross-promote your content to their own audiences. It’s a win-win!

Consider that simply featuring real people in your content is a proven way to boost views as content with people gets more engagement, especially on TikTok. This is why many brands incorporate in-house employees or UGC creators to produce content for their TikTok accounts.

11. Participate in TikTok challenges

There are many different types of TikTok challenges, but the main two types are branded challenges and community challenges. Branded challenges are challenges that relate back to your product or service and that your brand creates to engage your audience. Community challenges are started by creators and TikTok users.

Try creating a unique branded challenge for your audience to participate in to see how much reach you can generate. Or, keep an eye out for community challenges that make sense for your brand or product to join. TikTok challenges can do wonders for your reach.

12. Create a lot of content

TikTok still says to post 1-4 times/day. If you want to keep up the momentum and grow your account, it’s a good idea to share as much content as often as you can.

Consider batch-creating content so that you have a lot to share for a week or two before you need to create more. Post daily at a minimum—more, if you can—to increase the number of views your TikTok account can get. In fact, it may be worth creating a social media content calendar to help plan your TikTok content in advance.

However, keeping up with this sort of content demand can be daunting which speaks to the importance of having a diverse content calendar. While some videos should be planned carefully, not all of them need to be.

By incorporating creators and customers into your strategy and posting off-the-cuff content, you can post more content without doing as much editing. Many of the best brands on TikTok have a wide variety of content on their feeds for a reason.

13. Engage with your community through comments and live streams

TikTok has leaned heavily into its live-streaming features lately. Chances are you’ve seen your share of TikTok LIVE presentations popping up on your feed as a result.

Check out how Stratia Skin does a TikTok LIVE to promote products and engage customers in real time:

Filming a TikTok Live is no small feat and requires a lot of legwork and prep to do effectively. That said, it’s a prime way to make connections with your audience and get closer to them.

Even not doing that, you can use comments to engage people as well. Brands that frequently reply to creators can drive engagement and get more views as a result. Showing customers that you care builds loyalty and long-term viewership.

14. Experiment with new video formats and styles

Experimenting is crucial on TikTok, especially as the algorithm and what ranks in the FYP changes rapidly.

You can’t post the exact same types of content over and over and expect more views. There are plenty of details big and small to play around with for any given video, including:

• Video lengths (sub-15 second vs 30+ seconds vs 1+ minute videos)
• Voiceovers vs no voiceovers
• Music versus trending audio
• Content featuring customers vs brand-generated videos

Another big detail to experiment with is less polished content. Many brands make the mistake of going overboard with editing and making their content feel too produced. Notice that most of the viral TikTok content is raw and off-the-cuff like this example. That’s no coincidence. This detail is even more important for branded accounts that generally get less reach.

You may be surprised at what works and what doesn’t. You’ll never know until you create it. This relates to our previous tip on keeping up a good posting frequency with diverse content.

15. Collaborate with other accounts to reach new audiences

Collaborating with other creators can be a great way to reach a wider audience. This could include people in your industry, other brands, or anyone else who might be a good fit. For example, if you’re attending an event or doing a cross-promotion, it makes sense to get the most out of that partnership.

Check out this celebrity crossover with Airbnb’s TikTok account for inspiration:

Successful collaborations require planning. Think about your partnerships, events, product launches and other opportunities. Then, figure out how to align them with your TikTok content strategy.

16. Leverage TikTok analytics to understand your audience

Your TikTok analytics are a treasure trove of insights to help you understand what videos get the most engagement so you can do more of what works.

You can use hard data to see if long or short videos are more popular, if people watch your videos all the way through, and if hashtags are helping you reach new viewers.

By analyzing all of this information, you can identify trends and optimize your content strategy to get more views. If you find that a specific video-length, topic or format is really successful, it makes sense to keep doing more of it.

Start getting more views on TikTok

Getting more views on TikTok doesn’t happen by accident. You need a strategy and consistency. By following the tips in this article, you can start to see results, especially since many of these strategies complement each other.

And if you need more help, check out our full guide to building and improving your TikTok marketing efforts so you can boost your view count sooner rather than later.

The post How to get more views on TikTok: 16 essential strategies appeared first on Sprout Social.

With over 1.6 billion monthly active users (and counting), it’s important to stand out among the noise. And TikTok hashtags can be a great way to do that.

In this article, learn more about what TikTok hashtags are, the benefits of using them, top TikTok hashtags and tools that can help you find the best hashtags.

What are TikTok hashtags?

TikTok hashtags are words or key phrases that are denoted by the hashtag (#) symbol and used to categorize content on the platform so users can browse content easily.

TikTok hashtags function similarly to those on platforms like Instagram and Twitter, connecting users with relevant content. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags.

For example, someone searching for #gaming on TikTok can discover content related to gaming only if that hashtag has been added to the video description. Or if someone searches for #BookTok, they’ll find content from that specific TikTok subculture.

8 Benefits of using hashtags in your TikTok strategy

Incorporating hashtags into your TikTok marketing strategy is a must. Learn seven benefits your account can get from using hashtags in your video captions.

1. Increase visibility

Adding hashtags to your TikTok captions can help you get your content in front of TikTok users who aren’t already following your brand. When you use a hashtag relevant to the content of the video, you could attract people who are already interested in the topic.

For example, adding #DIYProject could help your video show up in the search results of people who are searching for the hashtag.

2. Boost engagement

Better visibility could also translate to higher engagement rates. When more people see your TikTok content, there’s a chance many of them would want to engage with it by liking or commenting on it.

3. Build community

Branded TikTok hashtags are a great way to create a community around your business. You could encourage your audience to create videos using a brand-specific hashtag. This will help you build a strong community of followers who enjoy sharing content related or relevant to your business.

For example, Jellycat has managed to build a community around the #jellycat hashtag. Users post about their own Jellycat stuffies, talk about launches and more. The hashtag has generated 1 billion views, proving just how popular these videos are.

4. Identify competitors

Popular industry-specific hashtags can also help you uncover other businesses that are using the hashtag. And you can conduct a competitive analysis using this hashtag data (among other metrics) to uncover their strategies, content and performance to benchmark your TikTok performance against theirs.

5. Get TikTok content ideas

Searches for category-specific hashtags will bring up results for top-performing content relevant to the hashtag. This is a great way to see what resonates with your target audience and get content inspiration.

6. Find relevant influencers

You can also use hashtag searches to discover influential accounts that are creating content relevant to the hashtag. If you plan on running an influencer marketing campaign, this is a great way to discover TikTok influencers you can partner with.

7. Jump in on trends

TikTok trends come and go, but capitalizing on the right ones at the right time can help boost visibility and engagement. When you create content based on trending hashtags, you’re showing your followers that your brand is fun and relevant.

Discover trends by tapping the search icon in the top right corner of your TikTok home feed. You’ll see popular trends as well as topics the app thinks you’ll like based on your activity. Browse TikTok like someone in your target audience might to see what types of content ideas pop up.

8. TikTok monitoring

Hashtags—especially branded hashtags—are a key component to social media monitoring on the TikTok platform. TikTok monitoring can help you track and respond to social engagements to understand your target audience and protect your brand.

Use a TikTok monitoring tool to gain insights about your target audiences, competitors and brand sentiment.

Top TikTok hashtags in 2024

Curious on how to find the trending hashtags on TikTok? We’ve got some of the top TikTok hashtags in several industries for inspiration.

50 Popular hashtags on TikTok

1. #fyp
2. #foryou
3. #viral
4. #foryoupage
5. #tiktok
6. #fy
7. #trending
8. #funny
9. #duet
10. #comedy
11. #love
12. #meme
13. #tiktokindia
14. #funnyvideos
15. #learnontiktok
16. #music
17. #video
18. #like
19. #memes
20. #cute
21. #prank
22. #fun
23. #follow
24. #aesthetic
25. #tik_tok
26. #tiktokuni
27. #tiktokviral
28. #tiktok_india
29. #happy
30. #new
31. #tiktoker
32. #foodtiktok
33. #viralvideos
34. #followme
35. #live
36. #dancer
37. #repost
38. #tiktoklover
39. #funk
40. #tiktokphilippines
41. #tiktoktravel
42. #tiktokchallenge
43. #funfacts
44. #likeforlike
45. #dancetutorial
46. #levelup
47. #like4like
48. #viralpost
49. #followforfollowback
50. #follow4follow

Top 10 Trending TikTok hashtags

Keep in mind that this changes week to week, so you’ll need to check out what TikTok is saying their trending hashtags are right now.

1. #dodgers
2. #terrifier3
3. #terrifier
4. #mizukiakiyama
5. #projectsekai
6. #glorilla
7. #fornitemares
8. #robot
9. #rafecameron
10. #moonmusic

Top 10 TikTok hashtags for B2B

1. #B2BMarketing
2. #BusinessGrowth
3. #EntrepreneurLife
4. #CorporateCulture
5. #BusinessTips
6. #B2BSales
7. #Networking
8. #BusinessInnovation
9. #Leadership
10. #B2BContent

Top 10 TikTok hashtags for fashion and beauty

1.  #FashionInspo
2. #BeautyTips
3. #OOTD (Outfit of the Day)
4. #MakeupTutorial
5. #FashionBlogger
6. #BeautyHacks
7. #StyleGuide
8. #FashionTrends
9. #BeautyGram
10. #Fashionista

Top 10 TikTok hashtags for fitness

1. #FitnessJourney
2. #WorkoutMotivation
3. #HomeWorkout
4. #Fitspo
5. #GymLife
6. #FitnessChallenge
7. #HealthyLifestyle
8. #FitnessGoals
9. #FitFam
10. #ExerciseRoutine

Top 10 TikTok hashtags for food and beverage businesses

1. #Foodie
2. #FoodPorn
3. #Recipe
4. #Cooking
5. #FoodBlogger
6. #Yummy
7. #FoodLovers
8. #Restaurant
9. #Cocktails
10. #FoodTikTok

Top 10 TikTok hashtags for technology and software

1. #TechTips
2. #SoftwareDevelopment
3. #Innovation
4. #Coding
5. #TechNews
6. #AI
7. #CyberSecurity
8. #TechGadgets
9. #Programming
10. #TechTrends

Top 10 TikTok hashtags for travel

1. #TravelTok
2. #Wanderlust
3. #Adventure
4. #TravelBlogger
5. #Explore
6. #TravelGuide
7. #RoadTrip
8. #TravelVlog
9. #BucketList
10. #TravelTheWorld

TikTok hashtag best practices

Maximizing your reach on TikTok starts with a smart hashtag strategy. By following these best practices, you can effectively use hashtags to enhance your TikTok content’s reach and engagement, growing your presence on the app.

1. Mix popular and niche hashtags

Combine widely used hashtags with more specific, niche ones. Popular hashtags increase visibility, while niche hashtags help you reach a targeted audience. This will not only increase your reach, but also attract more engaged and interested followers who are more likely to interact with your content

2. Avoid irrelevant hashtags

Steer clear of banned hashtags, as they can limit your content’s visibility, but also ensure your hashtags are relevant to your video. Irrelevant hashtags can confuse the algorithm and may even lead to your content being flagged as spam. So don’t use trending hashtags in the hopes that it’ll stick and widen your reach. Use relevant hashtags intentionally with your content.

3. Use the right number of hashtags per video

While TikTok allows up to 100 characters for hashtags, using too many can make your caption look cluttered. Stick to 3-5 relevant hashtags per post to maintain a clean look and maximize the impact of each hashtag.

4. Place hashtags strategically

Where you place your hashtags matters. Include them in your caption, either at the beginning to immediately catch the viewer’s eye or at the end to keep the caption clean. Or, you can add them in a comment under your video to keep the caption concise.

TikTok hashtag generators and discovery tools

Looking for even more inspiration for TikTok hashtags? There are many tools available to help you find the perfect hashtags for every video you publish. These four are the perfect starting points.

Sprout Social

Sprout Social is an all-in-one social media management platform that can help you through dozens of tasks—from monitoring online conversations to discovering trends and so much more. Find relevant hashtags as you write content in the Compost box, which automatically suggests hashtags as you begin adding them to your post. Alternatively, use Suggestions by AI Assist to generate copy and hashtags as you compose posts. These AI automation features can help eliminate the guesswork from manually researching relevant hashtags.

Hashtag Expert

Hashtag Expert is an easy-to-use smartphone app that can help you find hashtags based on a starter keyword, a category relevant to your industry (of which there are 35 to choose from) or a group of hashtags you’ve used before. Download Hashtag Expert and start compiling hashtags for your video content.

You can easily get a group of relevant hashtags for your video and save them for later, or copy them right inside the app to then paste into your TikTok caption. Plus, you can get access to daily trending hashtags to help you discover even more content ideas.

TikTok Hashtags

TikTok Hashtags is a basic hashtag generator that can help you find related hashtags.

Start by typing in a hashtag like #style and generate a handful of relevant and popular hashtags that can help increase visibility on your content. This is a completely free tool that’s easy to use for each of your new videos.

For the record, TikTok has no association with this website.

Ahrefs TikTok Hashtag Generator

Ahrefs has a free AI TikTok Hashtag Generator tool as a part of its free digital marketing and SEO tools arsenal. But this hashtag generator works a bit differently than the others.

With Ahrefs’ AI hashtag generator, you can type your video caption or a brief synopsis of your video into the text box and wait while the tool generates a list of hashtags for you to include. Specify the number of hashtags you want, the formatting you prefer, as well as the writing tone you’re going for. Then copy and paste the hashtags right into TikTok.

Make TikTok hashtags work for you

With more businesses using TikTok in their marketing strategies, incorporating the use of hashtags can be a great way to stand out. But just using the right hashtags isn’t enough. You also need to keep an eye on your TikTok analytics to look for opportunities to keep improving.

The post TikTok hashtags: How to use the best hashtags for more views in 2024 appeared first on Sprout Social.

But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could also work with influential creators and run targeted TikTok ads to boost visibility.

And the right tools can make your job so much easier. From helping you save time to improving your performance—these 30 TikTok tools can fuel your growth.

All-in-one TikTok management tool

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout Social can help you manage your posts, analytics and more–all in one place.

1. Sprout Social

Sprout Social is an all-in-one social media management platform that offers all the tools you need to manage your TikTok. This management tool saves you the manual effort that comes with having multiple social media accounts. So you have more room to concentrate on your business goals.

Key features:

• Smart Inbox that captures and organizes incoming messages so your team can respond to followers quickly
• Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up
• Analyzes data and metrics from all your social accounts and your posts’ impact on traffic to your website
• Provides vital social media insights to understand your audience and inform your TikTok strategy
• Premium analytics with advanced filtering to focus on your most relevant metrics
• Advanced scheduling that enables you to post content across platforms on your time
• Optimal send times, meaning it analyzes your account to determine the best time to post automatically
• Influencer recognition to find the right creators for your TikTok influencer marketing campaigns
• Social listening to stay on top of trending conversations and understand what matters to your audience
• Uses AI analytics to find the latest TikTok trends and help you stay one step ahead of your competitors
• Creates engaging captions for your TikTok videos using AI

If you don’t already use Sprout, try out some of these features with our free 30-day trial.

TikTok content creation tools

TikTok is all about engaging videos. Precise transitions, eye-catching media and relevant sound effects can take your videos to the next level.

So editing your videos is a crucial step to create content that represents your brand and meets your goals. Make sure to use the right TikTok editing tools to simplify the process. Here are some of the best tools for TikTok video editing.

2. Splice

Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows.

Key features:

• Aspect ratio format based on the platform where you’ll post your video
• Automatic subtitles
• Voice recording over your videos
• Editing section where you can add media, text, music, overlay and sounds
• House all of your projects in one place

Source: Splice

3. Picsart

Picsart is a photo and video editor that includes graphic design tools and templates, so you don’t need to be an expert to have beautiful media. The free version comes with standard editing tools and limited AI features.

Key features:

• Available templates for you to use
• Millions of stock images
• AI background remover
• Templates for every social network
• Video editing tools
• Image library

Source: Picsart

4. CapCut

CapCut is a free TikTok video editor that comes with templates and filters to speed up video creation. It offers a host of AI capabilities to scale your video editing efforts.

Key features:

• Ready-to-use video templates
• AI background remover
• AI color correction
• Background noise remover
• Filters and effects
• Songs and sound effects

Source: CapCut

5. InVideo

InVideo is an AI-powered TikTok editing tool with pre-made transitions and effects to create videos like a pro. It offers a wealth of stock content and robust editing features to power your TikTok video strategy.

Key features:

• AI-powered video script creation
• 6,000+ pre-made video templates
• Millions of stock content
• Automated text-to-speech
• Team collaboration tools
• Pre-designed graphics
• Video effects and transitions

Source: InVideo

6. Canva

Canva offers essential tools for TikTok video editing. You can create highly engaging videos with built-in editing tools, graphics, sounds and effects.

Key features:

• Online video recorder
• Free stock videos
• Templates with pre-made transitions
• Music library
• Voiceovers with AI voice generator
• Effects, filters, stickers and text

Source: Canva

TikTok marketing tools

A marketing tool should help you grow your audience and ultimately get more sales. But when you’re just starting out on social media, your reach may be limited.

Partnering with an influencer or content creator in your niche can help you reach new audiences. The trust they’ve built with their audience makes it easier for your business to boost credibility. And you can streamline this collaboration using marketing tools.

Additionally, successful TikTok marketing requires perfect timing and consistency. You need to post consistently and at a time when your audience is most active. And this can be throughout the day or in the middle of the night. These timings can overlap with your other responsibilities, so a scheduling tool is essential to make your job more efficient.

The following TikTok tools can help you with various aspects of your marketing.

7. TikTok video scheduler

The TikTok video scheduler is a built-in TikTok feature that allows you to upload videos up to 10 days before publishing.

Key features:

• It’s a native feature, meaning it’s free.
• It’s simple to use.
• You can run a copyright check.
• Get push notifications when your video is live.

Source: TikTok

8. Planable

Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. See your posts from a feed, calendar, grid or list view.

Key features:

• Workflow tool for content collaboration
• User-friendly tool
• Integration with the most popular social media platforms
• Create customized labels to filter your posts

Source: Planable

9. TikTok Creator Marketplace

The TikTok Creator Marketplace lets you collaborate with ideal content creators to promote your brand. It helps you identify the right creators based on your budget, industry and business goals. It also shows you TikTok trends relevant to your niche like hashtags, most engaging TikToks and creators.

Key features:

• Browse and invite creators directly from TikTok.
• See the base payment of the creators you want to work with.
• Check your target creator’s performance and video data.
• Track your campaign’s performance with engagement data from the creator’s account.

Source: TikTok

10. Influencity

Influencity is an AI-powered influencer marketing platform that simplifies the influencer identification process. You can use the platform to find influencers and manage your campaigns in one place.

Key features:

• Database of 130+ million TikTok influencers
• AI-powered filters to speed up influencer discovery
• Growth filter to find fastest-growing creators
• Audience Lookalikes tool for identifying creators who can reach people similar to your customer base
• Influencer relationship management
• Shopify integration to power seeding campaigns
• Comprehensive campaign reports

Source: Influencity

11. Later

Later is a social media scheduling tool that lets you plan your TikTok videos in advance. You can upload your videos and customize them with the right hashtags and mentions within the platform.

Key features:

• Auto-publish features to schedule multiple TikTok videos
• Best time to post suggestions to auto-publish videos when your followers are online
• Comment moderation tools
• Customizable Link in Bio page

Source: Later

12. CoSchedule

CoSchedule is an all-in-one marketing calendar that gives you a unified view of all your marketing efforts. This helps you align your TikTok strategy with the rest of your marketing goals to maximize impact.

Key features:

• Visual content calendar to plan and schedule your TikTok posts
• Best time schedule to optimize your post timing
• AI-powered Social Assist tool for generating ideas and social messages
• Built-in optimizer to craft engaging TikTok video captions
• Pre-defined social sharing plans

Source: CoSchedule

13. Aspire.io

Aspire.io is a leading influencer marketing platform to power your TikTok through word-of-mouth. It comes with comprehensive tools to help with end-to-end campaign management.

Key features:

• Influencer search tools and filters to identify ideal creators
• Creator marketplace to attract inbound applicants
• Campaign management tools
• Influencer relationship management
• Content management features
• Analytics and reporting to track campaign performance

Source: Aspire.io

TikTok analytics tools

Now that you have your video ready and in queue, you’ll want to monitor your TikTok analytics to measure your success and plan your next move. Here are some TikTok analytics tools to check your metrics:

14. TikTok’s native analytics tool

A built-in tool, TikTok analytics gives you insight into your engagement metrics to track the performance of your videos.

Key features:

• Organizes your data into four sections: Overview, Content, Followers and LIVE.
• Track your engagement metrics in the Overview section. See your video views, profile views, likes, comments, shares and number of followers.
• Get specific data of your videos in the Content section, like total play time, average watch time, full watched videos and audience reach. Also, identify your trending videos (with the fastest growth over the past seven days).
• Identify your followers’ growth rate, demographics and activity in the Followers section.
• Get information about your followers from LIVE sessions. See your total views, total time, new followers, unique viewers and top viewer count—all within your selected date range.

Source: TikTok

15. Socialinsider

Socialinsider gives you comprehensive insights into your TikTok performance. You can analyze your profile, get access to post-specific TikTok metrics and understand how your KPIs have changed over time.

Key features:

• Key performance metrics including video views, engagement rate, likes, comments, shares and saves
• Top hashtags by average engagement
• Historical data to understand KPI evolution over time
• Post tagging to group posts based on keywords and topics
• Detailed competitive insights

Source: Socialinsider

16. Exolyt

Exolyt gives you a holistic understanding of your TikTok account performance. You can extract valuable insights to inform your strategies and boost your results.

Key features:

• 360-degree account overview
• Video performance insights
• Audience demographics
• User-generated content sentiment analysis
• Trending topics, sounds and hashtags
• Real-time industry trends

Source: Exolyt

17. Keyhole

Keyhole offers TikTok tools to gain a comprehensive understanding of your performance. It provides insights into the hashtags you should use and the types of posts that get your audience’s attention.

Key features:

• Video performance insights
• Profile statistics
• Top hashtags by engagement
• Optimal post time recommendations
• Competitor insights and profile comparison
• Most engaging video effects

Source: Keyhole

18. Rival IQ

Rival IQ is a competitive analytics platform that shows you how your competitors are performing on TikTok. You can discover insights to inform your own strategy and get ahead of the competition.

Key features:

• Free head-to-head report to see how you measure up to the competition
• Post-specific competitor performance insights
• Leaderboard standings to understand post frequency and engagements
• Automated insights to closely monitor top competitors

Source: Rival IQ

TikTok growth tools

The key to growing your presence on TikTok is engaging with your customers. When your video gets a ton of engagement, the TikTok algorithm tends to show it to the right people.

This further boosts your visibility and helps you attract more followers for your TikTok account. Moreover, engaged followers are more likely to keep buying from or refer your brand.

Here are some TikTok tools to fuel your growth.

19. TikTok Q&A

TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments.

Addressing your customers’ burning questions helps to reduce friction in their journey. This, in turn, makes the buying process easier and removes barriers to purchase.

Key features:

• TikTok Q&A is available when you’re LIVE
• Respond to questions with comments or video replies
• Add the Q&A feature to your profile bio
• Your audience can review previous questions

To activate the Q&A feature on TikTok:

• Go to your Profile
• Tap into the 3-dot (or 3-line) icon at the top of your screen
• Select Creator tools
• Tap on Q&A
• Select Turn on Q&A

Source: TikTok

20. Swat.io

Swat.io is a social media management tool that lets you manage all your customer interactions in one place. It allows you to keep track of your TikTok comments and come up with timely responses to keep your audience engaged.

Key features:

• Unified social inbox to track all your comments and brand mentions
• Ticketing system to assign tasks to your team members
• Central user profile for an integrated customer experience
• Sentiment analytics to easily identify brand ambassadors

Source: Swat.io

21. Iconosquare

Iconosquare helps you keep track of your TikTok conversations and identify engagement opportunities. You can visualize all your comments and easily manage them in one place.

Key features:

• Unread comment identification to easily find ones that need a response
• In-platform moderation tools to reply or delete comments

Source: Iconosquare

TikTok social listening tools

Social media listening gives you qualitative insights to understand your audience on a deeper level. You can use it to uncover content and conversations related to your brand. These insights will give you a better idea of your audience’s needs, pain points and preferences.

You can tune into trending discussions and join in on them to garner your audience’s attention. Moreover, these insights can also help you identify potential brand crises and manage them before they escalate.

Here are some of the best social listening tools to monitor TikTok conversations.

22. Konnect Insights

Konnect Insights is a social media management platform with robust listening features. It unifies conversations across various social media platforms to understand your audience.

Key features:

• Share of Voice analysis
• Sentiment analysis to understand how people feel about your brand
• Product category insights for understanding conversations about a specific type of product
• Real-time monitoring to identify potential brand crises and manage them on time
• Brand health monitoring for a holistic view of your brand perception

Source: Konnect Insights

23. Brand24

Brand24 is an AI-powered social listening tool that monitors millions of online sources. It provides you with real-time tracking to identify critical mentions and address them on time.

Key features:

• Sentiment analysis to separate negative mentions from positive ones
• Reach and engagement monitoring to measure brand awareness
• Qualitative conversational insights for better audience understanding
• Hashtag tracking to measure the impact of specific TikTok promotions

Source: Brand24

24. Mention

Mention is a social media monitoring tool that lets you track TikTok mentions in real time. It provides you with conversational insights around specific topics and brands.

Key features:

• Trend identification features to inspire your content creation
• Influencer identification to find creators talking about your brand or about specific topics
• Keyword and hashtag monitoring

Source: Mention

TikTok ads tools

Tactics to reach your audience wouldn’t be complete without mentioning ads. Here’s how these TikTok ads tools can help you promote and grow your brand.

25. TikTok Promote

Promote is a native TikTok tool to reach a wider audience and boost followers, engagement and traffic to your website. The video you choose to promote must be public and will appear as an ad.

Key features:

• Choose your goal whether it’s video views, website visits or followers. TikTok will promote your video to people more likely to perform your desired action.
• Define your target audience based on gender, age, locations and interests.
• Get your estimated views according to your budget and duration of your campaign.
• Track views, comments, likes, shares and website visits of the video you’re promoting.
• Dig into the demographics of people who have seen your video.

26. TikTok ad library

The TikTok ad library contains the highest performing TikTok ads over the last 30 days. The library comes directly from the TikTok Creator Center, where you can see trends, ads and insights on the app. So, it’s a good source of information to learn from high-performing ads.

Key features:

• Get more ideas about the type of content that attracts people and better your own ads.
• The search bar allows you to look for specific ad content via keywords.
• Sort ads by reach, CTR and view rate.
• Filter the highest performing ads on TikTok by industry, objective, duration, country and publish date.

27. TikTok Pixel

TikTok Pixel is an HTML code that you can embed on your website to track the behavior of your visitors when they land on your site via a TikTok ad. If a visitor purchases a product from your site and the Developer Mode Pixel will collect data about the product and customer.

Key features:

• Set up the “events” or actions from which you want to collect information. For example, if a visitor clicks a button, purchases a product or visits another page.
• Default cookies that help TikTok Pixel measure and optimize your campaigns with behavioral data. This information is helps to create audience segment funnels and match people from your website to TikTok users.
• An events manager where you can create, add or edit events.

28. PiPiAds

PiPiAds is a product research tool‌ to get a glimpse of your competitors’ TikTok ads. It also has a variety of filters to find the kind of TikTok ad you’re looking for and a vast library to get ideas for your ads.

Key features:

• Ads are added and updated to the library every day
• It’s a product research tool
• It has a broad library of TikTok ads
• Identify trending TikTok products before your competition does
• Advertiser analysis helps you discover how your competition runs their ad campaigns

Source: PiPiAds

29. AdRoll

AdRoll is a leading ads management platform that simplifies TikTok advertising. It allows you to create, manage, monitor and optimize your TikTok ads in one place.

Key features:

• Audience identification and retargeting
• Multi-channel campaigns for improved ROI
• Historical campaign data to inform your strategy
• Comprehensive ad metrics to measure campaign performance
• In-platform ad editing and optimization features
• AdRoll Ad Library to centralize ad creative management

Source: AdRoll

30. Minea

Minea is a TikTok AdSpy tool that identifies the most effective TikTok ads and uncovers trending products. It provides you with insights to help you stay ahead of the competition and get more out of your TikTok ad campaigns.

Key features:

• Daily stream of top-performing TikTok ads
• Ad performance insights
• Performance data on ad creatives and target audiences
• Qualitative insights on top-performing influencer product placements

Source: Minea

Grow with the right TikTok tools

Whether you need to find influencers or edit your videos—there’s a wealth of tools for every aspect of your TikTok strategy. But switching from one TikTok tool to another can be time-consuming.

Simplify the process with an all-in-one tool to optimize every aspect of your TikTok marketing. Sprout’s TikTok management tools allow you to manage everything from publishing to social listening. Sign up for a free 30-day trial to check out how these tools can support your TikTok strategy.

The post 30 TikTok tools to skyrocket your growth appeared first on Sprout Social.

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.

The visual face of your brand is oftentimes the first thing your audience sees and possibly the one thing they remember. It’s difficult to reuse the same image across all social networks unless you have a free social media image resizing tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.

Before we get into it, here are some additional resources:

• Easily reference this social media image sizes list in our always up-to-date Google Doc.
• Bookmark our social media video specs and ad guide!
• Download free social media images that are already optimized!
• Find more information about Sprout-supported files and sizes in our Help Center.

Easily manage multimedia content with Sprout

Sprout’s Asset Library simplifies publishing and asset management by providing you with a centralized location to store images, videos and text.

Quickly create, organize, edit and publish assets directly from the Asset Library to deliver on-brand, visually engaging posts for any connected social network.

Start Your Free Trial

Social Media Image Sizes Per Network

These links will make it easier for you to navigate to the specific social media image sizes per network:

• Facebook
• Twitter
• Instagram
• TikTok
• LinkedIn
• Pinterest
• YouTube
• Google My Business

Facebook Image Sizes

With 2.96 billion monthly active users, Facebook is the world’s largest social network. For that reason alone, it’s important to have attractive and engaging images that are optimized for the platform.

Remember that different devices, whether it’s mobile or desktop, render differently. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Learn more about Facebook image sizes

Get specs and tips for implementing the best visual content on Facebook with these guides:

• Always up-to-date list of Facebook ad sizes & specs
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Profile Picture

Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.

Facebook profile picture image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
• Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Business Page Profile Picture

Facebook changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages follow a similar appearance as personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.

Facebook Business Page profile image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
  • Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Profile and Business Page Cover Photo

Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Facebook profile and Business Page cover photo image guidelines

• Ratio: 16:9
• Minimum required size: 400×150 pixels
• Recommended image size: 851×315 pixels
• Mobile display size: 640×360 pixels
• Max file size: 100kb
• Recommended file type: JPG, PNG
• Notes:
  • The left side of your cover photo will be covered by your profile picture. On mobile, it could be 75% of your profile picture will overlap into the cover photo.
  • Images with a logo or text may be best as a PNG file
  • Business Page dimensions are exactly the same as personal accounts.

Facebook Shared Image

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the Facebook algorithm determining which content will be served, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

Facebook shared image guidelines

• Recommended image size: 1080×1350 pixels
• Maximum file size: 8MB
• Recommended file type: JPG, PNG, GIF
• Appears in feed at a max width of 470 pixels (will scale to a max of 1:1)
• Appears on page at a max width of 504 pixels (will scale to a max of 1:1)

Sprout Guidelines:

• Same as above, except:
• Max number of images per post: 10 in Sprout

Facebook Shared Link

Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Facebook shared link image guidelines

• Recommended image size: 1080×1350 pixels
• Displays:
  • 479×246 pixels (desktop)
  • 320 pixel width (mobile)
• Minimum size: 200×200 pixels
• Maximum file size: 8MB
• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Event Image

Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Facebook Event image guidelines

• Recommended image size: 1920×1005
• Facebook will scale down to minimum dimensions: 400×150 pixels
• Facebook recommends for best results, choose photos that are 400×150 pixels.

Facebook Fundraiser image

Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400×150. The best experience across many display types will come from a higher resolution image, though.

Looking for Facebook ad sizes?

Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size!

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

Twitter Image Sizes

With 436 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.

X (fka Twitter) Profile Photo

Your X profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.

• On your page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
• In-stream: A smaller version of your profile picture appears in a follower’s X stream every time you Post or are Reposted.
• Who to follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your X stream on desktop. Choose a recognizable image here.

X (fka Twitter) profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 5MB
• Image types include: JPG, GIF or PNG

X (fka Twitter) Header Photo

Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

X (fka Twitter) header image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Recommended file type: JPG, GIF or PNG

X (fka Twitter) In-Stream Photos and Shared Links

X users can attach photos to any of their Posts. Depending on whether you’re attaching one or many photos or sharing a link, the way photos crop and display in stream will vary slightly.

Fortunately, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical images that had often become the subject of memes and in-jokes among users of the platform. Extremely wide or tall images with unusual dimensions may still get cropped, but for most images in standard 4:3 or 16:9 dimensions, you won’t have to worry as much about centering subjects around automated cropping.

The following are some best practices to get an optimal result, and you can also preview the end result in Sprout’s Compose window before you publish.

Recommended sizes for images by types of Posts:

• Recommended image sizes:
  • Minimum: 600×335 pixels
  • Landscape: 1024×512 pixels (minimum) and 1600×900 pixels (recommended)
  • Square: 1080×1080 pixels
  • Portrait: 1080×1350 pixels
• Recommended aspect ratio: 16:9
• Maximum file size:
  • 5 MB for JPG, PNG
  • 15 MB for GIFs
• Maximum number of images per post: 4 images

Sprout Guidelines:

• Same as above

Find more information on in-stream photos at the X Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

Instagram Image Sizes

Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity, even down to making a compelling grid out of the way your photos’ thumbnails display in sequence.

Instagram Profile Picture

Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.

Instagram profile picture image guidelines

• Recommended image size: 110×110 pixels
• Recommended aspect ratio: 1:1, 4:5

Instagram Photo Size (Feed & Ad)

Because Instagram is all about sharing visual content – both images and videos – that appear in your followers’ feeds, it’s important to use higher resolution photos. Whether you’re posting natively in the app, via desktop or through a social media management tool, these guidelines below will help you put your best foot forward.

Instagram photo size (feed & ad) image guidelines

• Recommended image size: 1080×1080 pixels or 1080×1350 pixels
• Recommended minimum width: 1080 pixels
  • Images with a width between 320 and 1080 pixels will be kept at the original resolution as long as it fits the recommended aspect ratio listed below
  • If images are a lower resolution, Instagram will enlarge to a width of 320 pixels
  • If images are a higher resolution, Instagram will shrink it to a width of 1080 pixels
• Recommended aspect ratio: 1.91:1 or 4:5
  • Images will be cropped to fit a supported ratio
• Maximum file size: 8MB
• Recommended file type: JPG and PNG
• Maximum number of images per post: 10 images

Sprout Guidelines:

• Same as above

Instagram Photo Thumbnails

When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.

Instagram photo thumbnails image guidelines

• Thumbnails will appear at 161×161 pixels
• Recommended image width: 1080 pixel
• Feed aspect ratio: 1:1

Instagram Stories

Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.

Instagram Story image guidelines

• Recommended resolution: 1920×1080
• Minimum resolution: 150×150
• Aspect ratio: 9:16

Sprout Guidelines:

• Same as above, except:
• Aspect ratio: 4:5 to 1.91:1 for Story Images published through Sprout

For those looking for more info on Instagram ad sizes, including video specs, check out this guide!

TikTok Image Sizes

With 1 billion monthly active users, TikTok has grown considerably over the last few years. With nearly half its users under the age of 30, TikTok is becoming the social platform for younger target audiences.

TikTok Profile Image

All TikTok users have the option to upload a profile image to their accounts. This is the perfect opportunity for businesses to showcase their personalities through branding or to highlight a specific campaign.

TikTok profile image guidelines

• Minimum image size: 200×200 pixels
• Recommended file type: JPG, GIF or PNG

Looking for more TikTok specs? Our Always-Up-To-Date Video Specs guide can answer those questions.

LinkedIn Image Sizes

With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

LinkedIn Personal Profile Image

LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.

LinkedIn personal profile image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Cover Image

LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

LinkedIn cover image guidelines

• Recommended image size: 1584×396 pixels
• Maximum file size: 8MB
• Recommended file type: JPG or PNG

LinkedIn Company Logo Image

One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

LinkedIn Company logo image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Company Cover Image

Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

LinkedIn Company cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Shared Image or Link

This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.

LinkedIn shared image or link image guidelines

• Recommended image size for links: 1200×627 pixels, based on mobile scaling
• Recommended file type: JPG or PNG

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 9
• Maximum image size: 5MB
• Supported file types: JPG, PNG, GIF (250 frame limit)

LinkedIn Life Tab – Main Image & Company Photos

The Life tab on LinkedIn company pages lets you provide a more in-depth look at the day to day experience of your company’s employees. Currently, the two types of images you can upload here are the main image, which serves as a hero and highlight to your page, and the horizontal scrolling gallery of other company photos beneath.

LinkedIn Life tab image guidelines

• Recommended size for main image: 1128×376
• Recommended size for company photos: 900×600
• Recommended file type: JPG or PNG
• The Life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.

Find more information in the LinkedIn Help Center.

LinkedIn Carousel Ads

A LinkedIn carousel is a slideshow-style post that allows readers to “swipe” across slides and read content. This LinkedIn ad type supports images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

LinkedIn Carousel ad guidelines

• Recommend file size: 10MB
• Max image size: 4320×4320 pixels
• Recommended individual image size: 1080×1080
• Recommended individual image aspect ratio: 1:1
• Recommended image type: JPG, PNG, GIF (non-animated only)

Pinterest Image Sizes

Pinterest Profile Picture

When setting up your Pinterest account you have the option to do so using Facebook, Google or email. If you choose Facebook or Google, Pinterest will pull in the profile image that you have set there.

If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

Pinterest profile picture image guidelines

• Recommended image size: 165×165 pixels
• Maximum file size: 10MB
• Recommended image type: JPG and PNG

Pinterest Pin Sizes

When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

Pinterest Pin sizes image guidelines

• Recommended image size: 735×1102 pixels
• Recommended ratio: 2:3
• Recommended file size: 20MB max
• Recommended file type: JPG, PNG, GIF
• Note: Larger are resized to display at a width of 238 pixels with scaled height in feeds.

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 1
• Maximum image size: 10MB
• Supported file types: JPG, PNG, GIF

Text Guidelines

• Title character count: 100 characters max
• Textbox character count: 250 characters max

Pinterest Board Display

Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

Pinterest Board display image guidelines

• Final display: 222×150 pixels (large thumbnail)
• Final display: 55×55 pixels (smaller thumbnail)

Find more information in the Pinterest Help Center.

YouTube Image Sizes

YouTube has more than 2.5 billion unique users every month and is available on hundreds of millions of devices. Millions of brands have already realized that YouTube is a great opportunity to reach their fan-base.

YouTube Channel Profile Image

YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

YouTube Channel profile image guidelines

• Recommended image size: 800×800 pixels
• Minimum image size: 98×98 pixels
• Maximum file size: 4MB
• Recommended image files: PNG or GIF (no animations)

YouTube Channel Cover Photo

Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

YouTube Channel cover photo image guidelines

• Recommended file size: 2560×1440 pixels
• Minimum file size: 2048×1152 pixels
• Safe area for mobile and web (without text and logo cropping): 1546×423 pixels
• Maximum file size: 6MB
• Recommended image files: PNG or GIF

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that you review your creative across devices and confirm that the most important parts of your image, such as text or logos, are displaying legibly in the “safe zone” noted above.

Find more information in the YouTube Help Center.

YouTube Video Uploads

Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

YouTube video guidelines

• Videos must maintain a 16:9 aspect ratio. Smaller videos such as 4:3 will be pillarboxed to fit.
• YouTube Shorts must maintain a 9:16 aspect ratio and 1920×1080 pixels.

For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.

Google My Business Image Sizes

Google My Business has become an essential platform for businesses with local, brick-and-mortar presences to gain visibility and conduct their review management strategy.

Types of Images for Google My Business

• Logo: Your recognizable logo image. May not be available for all types of businesses–see Google guidelines for more detail.
• Cover photo: A photo of your business that will typically be the first one shown. Choose a photo that gives the best overall representation of your place of business for this photo.
• Business photo: You can use your other business photos to highlight different elements of your business or offices and help show off what local visiting customers should look for when they stop by.

For all three types of images, Google’s official guidelines recommend the below specs for the best appearance on the platform.

Google My Business image guidelines

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size maximum: 5 MB
• Image file type: JPG or PNG

The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

To simplify marketers’ efforts, we created a complete guide of every single social media video spec and advertising video dimension.

Before we start, here are some additional resources that keep the information in one place:

• Easily reference our social media video specs in our always up-to-date Google Doc.
• Check out our social media image sizes guide for help on static images.
• Want to get better results with video? Download our social media video content workbook.
• Find more information about Sprout-supported files and sizes in our Help Center.

Social Media Video Specs & Ad Sizes By Network

We’ve gathered data on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network:

• Facebook
• Instagram
• TikTok
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Snapchat

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Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.

There are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts.

In-Feed Shared Post Video (Landscape & Portrait)

The most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook Feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video.

You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both.

Video Guidelines

• Resolution: 1280×720, 720×1280
• Minimum width: 1200 pixels
• Aspect ratio: 16:9, 9:16
• Max file size: 10GB
• Recommended video formats: MP4, MOV
• Video length: 1 second to 240 minutes
• Bitrate: 256kbps
• Frame rate: 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 3GB max in Sprout
• Video length: 45 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, AVI

Facebook Reels

The convenience of cross-posting your Instagram Reels to Facebook expands the reach of your videos. This format appears organically in feeds but often gets priority on Facebook feeds.

Video Guidelines

• Resolution: 1080p
• Aspect ratio: 9:16
• Max file size: No file size limit
• Recommended video formats: MP4
• Video length: 3 seconds to 90 seconds
• Frame rate: 24fps – 60fps

Sprout Guidelines

• Same as above, except:
• Video length: 60 seconds max
• Supported file types: MP4, MOV, AVI
• Frame rate: 30fps recommended in Sprout

Facebook Stories

Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. Users who may not follow you on Instagram will be able to view and interact with your Stories.

Video Guidelines

• Resolution: 1080p
• Minimum width: 500 pixels
• Aspect ratio: 9:16 and 4:5 to 1.91:1
• Max file size: 4GB
• Recommended video formats: MP4 or MOV
• Video length: 1 second to 60 seconds

Facebook Video Ad Specs

There are more than 10 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce.

In-Feed Video Ads

These Facebook video ads are the sponsored equivalent of in-feed posts, and they follow similar guidelines to in-feed video posts.

Video guidelines

• Resolution: 1080×1080 minimum
• Minimum width: 120 pixels
• Minimum height: 120 pixels
• Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character limits

• Primary text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Carousel Video Ads

Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking. In fact, Digiday estimated Carousel Ads to be 10x more effective than standard social media ads.

Video Guidelines

• Resolution: 1080×1080 minimum
• Aspect ratio: 1:1
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character limits

• Primary text: 125 characters
• Headline: 32 characters
• Description: 18 characters
• Landing Page URL: Required

Collection Video Ads (Mobile)

The Facebook Collection ads showcase multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) plus a video. The ad type has been popular so far with retailers and clothing companies as an instant storefront or lookbook.

Video Guidelines

• Resolution: 1080×1080 minimum
• Aspect ratio: 1:1
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 seconds to 240 minutes
• Frame rate: 30fps

Character Limits

• Primary text: 125 characters
• Headline max: 40 characters
• Landing Page URL: Required

Instant Experience Video Ads

Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop.

Video Guidelines

• Minimum width: 720 pixels
• Max file size: 4GB
• Recommended video formats: MP4, MOV
• Video length: Up to 2 minutes
• Frame rate: 30fps

Slideshow Video Ad

Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Instead of a regular video, slideshows are just that–a slideshow of images or video in an ad display.

Video Guidelines

• Resolution: 1080×1080
• Aspect ratio: 16:9 or 1:1
• Recommended video formats: MP4 or MPV
• Slideshow duration length: 15 seconds

Facebook Stories Ads

Facebook added the Stories feature – photo or short video posts that are only available for 24 hours. In addition to user-generated organic posts, Stories ads are available to run between sets of posted Stories. While most users will be sharing immediate and organic updates from their phone’s camera, the guidelines for this format are similar for both paid and organic ad posts.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MPV and GIF
• Video length: 1 second to 2 minutes
• Frame rate: 30fps

Character Limits

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. Needless to say, Instagram videos are absolutely worth the investment.

Carousel Video

Since 2015, Instagram crafted its video formats to allow three different styles: landscape, square and vertical. However, like the app, Instagram and how video is presented has evolve. Gone are the days of IGTV and Instagram Video. Video can be natively included as a post or carousel post, or they can be uploaded as Reels, but more on Reels later.

Video Guidelines

• Resolution: 1080×1080, 1080×1350
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV
• Video length: 3 seconds to 60 minutes
• Frame rate: 23-60 fps

Sprout Guidelines

• Same as above, except:
• Max file size: 100MB in Sprout
• Video length: 60 seconds max

Instagram Reels

Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 1:1–center your subjects and plan to avoid undesirable vertical cropping.

Video Guidelines:

• Resolution: 720p minimum
• Frame rate: 30 fps minimum
• Aspect ratio: 1.91:1 and 9:16 recommended
• Max file size: 4GB max
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 15 minutes
  • Recording in-app is limited to 90 seconds; users can upload videos up to 15 minutes

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB in Sprout
• Max bitrate: 5 Mbps
• Video length: 60 seconds max

Cover Photo Size:

• Size: 420p x 654p
• Aspect ratio: 1:1.55

Instagram Stories

Instagram Stories are short-form videos that display for 24-hours on your profile. Followers and users can access your Stories directly from your profile; followers have the luxury of accessing your Stories directly from their feed, where Stories for accounts they follow display directly at the top of their screen.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 90 seconds
• Frame rate: 23-60 fps

Character Limits

• Primary text: 125 characters

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Video Ad Specs

Instagram’s advertising revenue has significantly increased over the last year. In fact, Instagram reportedly earned $43.2 billion in ad revenue in 2022. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos.

Carousel Video Ad

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad.

Video Guidelines

• Resolution: 1080×1080
• Aspect ratio: 1:1
• Max file size: 4GB (video) 30MB (image)
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 2 minutes
• Number of Carousel cards: 2 (minimum) to 10 (maximum)
• Frame rate: 23-60 fps

Instagram Stories Ads

It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users’ Stories.

Video Guidelines

• Resolution: 1080×1080
• Minimum width: 500 pixels
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 60 minutes
• Frame rate: 23-60 fps

Character Limits

• Primary text: 125 characters

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon

If you’re looking for further information including images, check out our complete guide to all the Instagram ad sizes.

For more information on the video specs for Instagram, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

TikTok Video Specs

TikTok has quickly gained attention in the social space. Fortunately, TikTok’s focus on easy to create and share videos means it’s not hard to start producing video content for the platform, and there are plenty of trends to inspire TikTok content creation.

TikTok In-Feed Videos

TikTok videos are all about the ease of creation, editing and sharing, so it makes sense that specs are more or less oriented around typical mobile phone dimensions. One key trait to keep in mind if you’re trying to repurpose video content across platforms is that videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 72MB (Android users) and 278.6MB (iOS users)
• Recommended video formats: MP4 or MOV
• Video length: Up to 3 minutes recorded in-app or 10 minutes when uploaded from another source
• Frame rate: 23-60fps

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB max in Sprout
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, WEBM

TikTok Feed Ads

TikTok ads are a rapidly evolving opportunity for brands. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. To fine-tune paid content for the best performance, be sure to consult TikTok’s business center for the latest tips.

Video Guidelines

• Resolution: 540×960, 640×640 or 960×540
• Aspect ratio: 9:16, 1:1 or 16:9
• Max file size: Up to 500MB
• Recommended video formats: MP4, MOV, MPEG, 3PG or AVI
• Video length: 5 seconds to 60 seconds
• Bitrate: 516 kbps minimum
• Frame rate: 23-60fps

Character Limits

• Ad description: 1-100 Latin alphabet letters and 1-50 Asian characters

Twitter Video Specs

X (formerly Twitter) is a popular space to share and interact with different social media videos. For marketers, it’s all about keeping a user’s attention with enthralling and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content, so it’s critical to learn the correct Twitter video specs.

Twitter Landscape & Portrait Videos

Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or other links.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB*
• Video length: 0.5 seconds to 140 seconds*
• Frame rate: 30fps or 60fps

*Twitter Pro Media users can upload files up to 1GB and videos up to 10 minutes.

Sprout Guidelines

• Same as above, except:
• Max file size: 512MB max in Sprout
• Video length: 140 seconds max, if uploading in Sprout
• Supported file types: MP4, MOV

Character Limits

• Maximum count: 280 characters.

Twitter Videos Ad Specs

Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB
• Video length: 0.5 seconds to 140 seconds
• Frame rate: 30fps or 60fps

Character Limits

• Maximum count: 280 characters.

For more information on the video specs for Twitter, visit the Twitter Help Center.

YouTube Video Specs

As the second-largest search engine behind Google, YouTube is an essential network for video content. For marketers, YouTube is a great space to promote, educate and share video content around your brand.

As YouTube continues to grow as a destination for video content, it hosts everything from short-form promotional videos to full-length movies and TV. This means users are streaming content on all sorts of devices, which could have different levels of zoom or overscan.

While there’s no hard and fast rules from the platform on how to approach the video editing concept of “title safe” areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Read on for more specifics on each format available on YouTube.

Video Player (Standard YouTube Video)

While YouTube allows users to upload various types of media formats and use plenty of different dimensions, organically, there’s truly only one format for the video player. Organic videos should all follow a 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still make it fit in the player.

YouTube has seven recommended dimensions and ratios for standard YouTube videos:

Video Guidelines for Non-Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 5GB max in Sprout
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 15 minutes
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout
• Video length: 15 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV

Video Guidelines for Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 256GB or 12 hours, whichever is less
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 12 hours, dependent on file size
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 128GB max in Sprout
• Video length: 12 hours max, if uploading in Sprout
• Supported file types: MP4, MOV

YouTube Shorts

Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create and discover short-form content. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain or educate.

Video Guidelines

• Resolution:
  • 4320p (8k): 4320×7680
  • 2160p (4K): 2160×3840
  • 1440p (2k): 1440×2560
  • 1080p (HD): 1080×1920
  • 720p (HD): 720×1280
  • 480p (SD): 480×854
  • 360p (SD): 360×640
  • 240p (SD): 240×426
• Aspect ratio: 9:16 or 1:1
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 60 seconds

For more information on the video specs for YouTube, visit the Google Help Center.

YouTube Video Ad Specs

Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, brands advertising on YouTube with Discovery ads see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Display Ads

We’ve put these five YouTube video ads specs together because in the end, they all play through the standard YouTube video player. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. Let’s look at each ad type:

• Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. This ad format is the only one allowing advertisers to monetize views from any viewing device.
• Non-Skippable Video Ad: This YouTube ad type is played before the content and users must watch the full 15 seconds maximum ad (can also be added during or after video).
• Mid-roll Video Ad: This YouTube ad type is played mid-view (like TV commercials) and is only available for videos 8 minutes or longer. Ads are added either manually or automatically. Mid-rolls can be skippable, but users must watch 30 seconds or the entire ad (whichever is shorter).
• Bumper Video Ads: This YouTube ad type is played before the content. This short 6-second max video cannot be skipped and is usually optimized for mobile views.
• Display Ads: These ads are shown in users’ search queries and sometimes appear in the right video column when watching a video. These ads are static, which means they don’t automatically play. However, once the video is clicked, the type of content displayed can simply follow the standard video player guidelines.

Video Guidelines

• Resolution: 1920 x 1080 (horizontal), 1080 x 1920 (vertical), 1080 x 1080 (square)
• Aspect ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (square)
• Max file size: 256GB
• Recommended video formats: MPG
• Video length:
  • Skippable Video Ad: No maximum, but recommended 15 – 20 seconds for awareness, 2 – 3 minutes for consideration, and 15 – 20 seconds for action.
  • Non-Skippable Video Ad: 15 or 20 seconds, depending on marketing
  • Mid-roll Video Ad: 30 seconds minimum
  • Bumper Video Ad: 6 seconds maximum
  • In-Feed (Display) Video Ad: 15-20 seconds for awareness, 2-3 minutes for consideration

For more information on the video specs for YouTube, visit the Google Help Center.

LinkedIn Video Specs

With 66% of consumers finding short-form video the most engaging type of in-feed social content, LinkedIn adopted the use of video on the platform. If you’re looking to incorporate video into your LinkedIn marketing strategy, then it’s important to do it with the right specs. While some technical requirements may match other networks, there are some specs that are specific to LinkedIn.

LinkedIn In-Feed Video

While before the only video format you were able to upload was a shared video, LinkedIn has expanded its capabilities to upload your own videos into the platform.

LinkedIn video sizes

• Resolution: 256×144 (min) and 4096×2304 (max)
• Aspect ratio: 1:2.4, 2.4:1
• Max file size: 5GB
• Recommended video formats: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
• Video length: Up to 10 minutes
• Frame rate: 60fps
• Bitrate: Up to 30mbps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout for Company and Personal Pages
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: ASF, AVI, MP4, FLV, MKV, WEBM, Quicktime

For more information on the video specs for LinkedIn, visit the LinkedIn Help Center.

LinkedIn Video Ads

As of 2018, LinkedIn now offers video ads. The requirements are a little bit different than in-feed video, so be sure to consider them when developing ads for your paid campaign.

Video Guidelines

• Recommended dimensions and resolutions:
  • Vertical (4:5): Min 360 x 450 pixels, Max 1536 x 1920 pixels
  • Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
  • Landscape (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
  • Square (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
• Aspect ratio:
  • Vertical: 4:5, 9:16
  • Landscape: 16:9
  • Square: 1:1
• Max file size: 200MB
• Recommended video formats: MP4
• Video length: 3 seconds to 30 minutes
• Frame rate: 30fps

Character Limits

• Ad name: 255 characters
• Headline: 70 characters recommended; 200 characters maximum
• Introductory text: 150 characters recommended; 600 characters maximum

For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

Pinterest Promoted Video Specs

Pinterest allows video upload for business accounts only, so they have specs designed for brands to get the most out of the highly visual and inspirational lifestyle content frequently shared on the platform.

Shared Video Pins and Standard Width Video Ads

In addition to ads, Pinterest Business Accounts can upload organic video content. There are two formats: standard and max width video. Below are the dimensions for standard width video ads and standard Pins.

Video Guidelines

• Aspect ratio: 1:1, 2:3, 4:5, 9:16
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

Max Width Video Ads

Pinterest allows you to publish standard width and maximum width video ads. Maximum width videos expand across mobile users’ entire screens. These specs apply only to maximum width video ads; standard video ad specs can be found above. Note that maximum width video ads are only paid ads.

Video Guidelines

• Aspect ratio: 1:1
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

For more information on the video specs for Pinterest ads, visit Pinterest Business Help.

Snapchat Video Specs

Snapchat is still an active network for younger generations to share video content. Whether it’s through FOMO-inducing filters, Snapchat is a hotbed for video sharing.

Single Videos and Single Video Ad

This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

Long-Form Story Video Ad

Snapchat currently offers one main video format for ads, which is known as the Story Ad. However, the Snapchat Story Video Ad is what users see in between viewing users’ Stories.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

For more information on the video specs for Snapchat, visit the Snapchat Ads Help Center.

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The post Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat] appeared first on Sprout Social.

But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on this untapped potential.

In this article, we’ll show you how to use TikTok for business. Learn how to set up your account, develop a TikTok marketing content strategy, run ads, track performance and more.

Why should you use TikTok for business

Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for entertainment, catching up on the latest news or finding new products.

In fact, recent data shows nearly 50% of TikTok users are between 25 and 44 years old. Chances are your target audience sits nicely somewhere within that range.

Additionally, here are some specific benefits of using TikTok for business:

Increase brand awareness

TikTok offers multiple ways to spread the word about your brand. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Also, if you create entertaining and unique content, your videos have a high potential to go viral.

Promote products

The best thing about TikTok marketing is it doesn’t feel like marketing. There are plenty of ways to promote your products without coming across as pushy, such as by partnering with influencers that your audience trusts, creating genuinely helpful and entertaining videos, and more.

Grow your audience

TikTok has millions of users distributed across the globe. It’s one of the best platforms to reach an international audience and grow your customer base. Plus, there’s always the added benefit of reaching exclusive TikTok users who don’t actively use any other social platforms.

Attract new customers

TikTok is all about creating authentic, engaging content that feels human and personal. This helps you build strong relationships with your audience and increases the chances of them converting into customers. Plus, if you hop on the right trend at the right time (or even better, start a trend) you may end up acquiring a lot of new customers.

Now that we’ve covered why you need to take your business on TikTok, let’s look at how you can use the platform to its maximum potential.

Get started with TikTok for business

Ready to start using TikTok for business? It’s competitive out there—you need to be smart and do your homework before you start sharing videos. Follow the steps below to start using TikTok for business and boost your chances of succeeding on the platform.

How to create a TikTok business account

The first step is to decide which type of TikTok account you want to create. You have three options—business, creator and individual. For brands, a TikTok business account is ideal.

A business account gives you access to TikTok’s entire suite of marketing tools, including analytics, ads, commercial audio and other resources. You’re also able to set up a TikTok store and connect to third-party apps like Sprout Social to manage your content.

Here’s how to create a TikTok business account:

• Download the TikTok app on your phone and create a new account.
• Open your profile and tap on the hamburger menu in the top right corner.
• Navigate to Settings and privacy → Manage account.
• Tap on Switch to Business Account.
• Choose the category that best describes your business.

Next, optimize your profile so it aligns with your brand identity, pops up in search, and makes your account look professional and legit. Add a high-quality logo as your profile picture, enter your business name and username, and create a short, compelling bio.

Finally, add your URL and social media accounts, such as Instagram and YouTube. Depending on your strategic goals, you could link out to your website’s homepage or pick a specific landing page or blog. Here’s a snapshot of Samsung’s TikTok profile as an example:

Get verified on TikTok

Getting verified on TikTok adds a blue checkmark next to your account name. This shows TikTok has confirmed your account is authentic and belongs to a notable business.

A verified badge helps build trust and credibility with your audience. It also protects you from fake accounts trying to impersonate your brand by marking your profile as the original one.

To get verified, your account needs to meet certain criteria. This includes:

• Having logged in within the last 6 months
• Having a complete profile with at least one video
• Following TikTok’s community guidelines and terms of service
• Having 2-step verification turned on

You can apply through TikTok’s verification request form by providing proof of identity and popularity, such as a business email and media coverage.

Define your goals

What do you want to achieve on TikTok? Maybe it’s increasing brand awareness, driving traffic to your website or boosting product sales. Whatever it is, having clear and meaningful goals will help guide your content creation and overall TikTok marketing strategy.

Break down your main goal into SMART targets. For example, if you want to increase brand awareness, you could set targets like:

• Gain 10,000 new followers within the next 3 months.
• Hit 500,000 video views across all TikTok content in the next quarter.
• Get 75,000 profile views within the next 6 months.

Once you’ve set your social media KPIs, you can create content that aligns with them and track your progress. But before that, there’s one more thing you need to do.

Identify your target audience

To succeed on TikTok, you need to create content for the right audience. Think about who your ideal customer is, what they like and how they behave on the platform.

Start by looking at your current customers and identify common traits like age, gender, location and interests. Then, check out your competitors and see who they’re targeting on TikTok.

Once you have a clear picture of your target audience, dive into the platform and see what content they engage with, what hashtags they use, and which creators or brands they follow.

Use this info to create personas that represent your ideal TikTok followers. This will make it easier to craft your content strategy around what they like to boost engagement and grow your following (more on this in the next section.)

How to use TikTok for business?

To show you the process, I’ll integrate TikTok with Sprout Social.

We know using TikTok for your business is a powerful way to captivate your audience and boost your brand. But when you pair TikTok with your other social media networks through a social media management tool, you can supercharge your results.

Connect your TikTok profile to Sprout Social

Getting started with TikTok using Sprout Social is really easy.

Step 1: Start a free trial and set up an account with your business email.

Step 2: Once you are ready, go to Account and settings, then click on “Connect a Profile”.

Step 3: From the In Group dropdown, choose the Group you wish to link your TikTok profile with.

Step 4: To establish a connection with Sprout, select “Connect” on the TikTok page and follow the authorization process. Consider connecting more than one social media network so you can manage your social media cohesively and benefit from cross-network reporting.

Create a TikTok content calendar with Sprout Social

In the Sprout Social dashboard, click on the “Publishing” tab and select “Calendar.” Then click on the “Create Calendar” button.

In the calendar creation window, select “TikTok” as your platform.

Use the calendar to plan and create your TikTok content. You can add captions, hashtags, and upload your videos directly to your calendar.

Easily invite team members to collaborate on the calendar and assign tasks to ensure a smooth content creation process.

Use the preview to see how your posts will look when published on TikTok.

Select the days and times you want to post to TikTok. You can choose to post daily, on specific days of the week or on a custom schedule.

When you’re ready, schedule your posts to automatically publish at the designated time.

Monitor your TikTok performance.

Monitoring performance in Sprout is easy. Navigate to Reports where you can track TikTok analytics and measure engagement, reach‌, demographics and follower growth. Use this information to learn more about how well your content is doing. Uncover the content your target audience engages with most to inform future content and ensure your content hits right in the markets that matter most to your business.

If you’ve connected more than one social media network to Sprout, you can use its cross-network Post Performance Report to see how well posts perform by network. This can help you refine your social media strategy by network.

Develop a TikTok content strategy

Now on to the meaty part—creating engaging content that aligns with your brand and resonates with your target audience. But that can’t happen without a proper roadmap in place. In other words, you need a TikTok content strategy.

Here are a few things to consider when crafting a TikTok content strategy for your brand:

• Learn from the crowd: Before you start pushing out content, familiarize yourself with the platform. Get comfortable with all the features and buttons, check out popular creators in your niche, study your competitors and understand the language your audience is speaking on the platform (e.g. humor or use of emojis.)
• Hop on trends and challenges: TikTok trends are always changing. Brands crushing it on the platform know exactly when to jump on the bandwagon. Look up trending hashtags, music, challenges and content formats, and put your own creative twist on them. Crocs does this well:

• Keep it authentic: Avoid creating overly formal or scripted videos. Adapt to TikTok’s raw, playful and entertaining vibe by showing the human side of your business. Take your audience behind the scenes or feature your employees and office pets. You don’t need fancy equipment to create engaging TikToks either—just good ideas and lighting.
• Leverage TikTok’s video editing tools: Don’t just post plain videos—take advantage of TikTok’s creative editing tools to make your content pop. Play around with eye-catching transitions, effects and filters to give your videos that extra oomph. Use trending music to make your content more engaging and subtitles for added accessibility.
• Decide when and how often to post: If you are using the app to create content, monitor your audience’s behavior to determine the best times and days to post for maximum engagement. What times are they online? Which days of the week do they use TikTok the most? Use this data to create a content calendar and schedule posts for when they have the biggest initial impact.

Boost business performance on TikTok

After you begin creating content on TikTok, there are several ways to boost your performance on the platform:

Learn the TikTok algorithm

Mastering TikTok requires a deep understanding of how the algorithm works. This will help you create content that ranks higher in user feeds as well as on the Explore and For You pages.

First, know that TikTok’s algorithm recommends content tailored to each user’s interest. But you’re competing with millions of videos and there’s only space for a handful of them on the For You page. So, how does TikTok decide which videos get more exposure?

Here are the factors the platform’s algorithm considers when ranking content:

• Engagement: Likes, shares, comments, completion rate and favorited videos—all of this helps TikTok understand what kind of content your audience likes to engage with.
• User interactions: TikTok considers the accounts each user follows and the content they create to understand their unique preferences.
• Video information: The captions, hashtags and sounds on your videos help TikTok categorize your content and determine when to show it and to whom.
• Device and account settings: Language preferences, device type and country settings also play a role in which users see your videos on their For You pages.

Knowing these factors can help you create content that’s more likely to rank in front of the right people. Also, TikTok’s algorithm does not recommend the following types of content:

• Duplicate and spam content
• Content users have already seen
• Potentially offensive or dangerous content
• Videos that have just been uploaded or are under review

TikTok’s algorithm does not consider factors like follower count or previous high-performing videos when recommending content. This means even if your business is new on the platform, your videos are just as likely to rank as those posted by popular accounts.

Master TikTok SEO

Want to make your videos easier to find? Optimize various aspects of your content so it ranks higher for relevant search queries. Here are some tips to nail TikTok SEO:

• Find and use the right keywords: Research relevant and popular keywords in your niche to find what your audience is searching for. Incorporate these keywords naturally into your video titles, descriptions and captions. This helps TikTok understand what your content is about and show it to users searching for those specific topics.
• Hop on trends, challenges and hashtags: Creating content around current trends and challenges can boost your visibility on TikTok, especially when a trend is new and there are fewer videos to compete with. Also, use relevant and keyword-rich TikTok hashtags so your content is easily categorized and searchable.
• Create high-quality content: Videos that are engaging, informative and entertaining automatically get more engagement. This shows TikTok your content deserves more exposure and boosts your overall visibility and ranking on the platform. Along with providing value, grab attention in the first few seconds with captions, hooks, high-res visuals, good lighting, clear audio, and creative editing and transitions.
• Engage with your audience: Staying active on the platform can increase your search rankings, visibility and brand awareness. Regularly engage with the TikTok community by liking and commenting on posts, hosting live sessions, responding to comments and DMs, asking questions and starting conversations.

Leverage TikTok ads effectively

Businesses can run different types of TikTok ads that blend in seamlessly with the rest of the content on the platform. Ads can boost your marketing strategy on the platform by widening your reach and driving more targeted traffic to your website.

For example, you can promote organic posts using Spark ads or partner with creators to produce sponsored influencer content. Or, tap into more traditional ad formats like in-feed, carousel, TopView and brand takeover ads.

Collaborate with TikTok influencers

TikTok is a haven for brands looking into influencer marketing. There are countless influencers of all levels on the platform—from mega influencers with millions of followers to nano influencers with a few thousand fans.

For instance, nutrition brand Tropeaka partners with lifestyle influencers like Sopha Dopha (@sophadopha) who help create video content for the brand. Here’s an example:

Working with influencers can help you attract new audiences and build a credible brand image by reaching out through someone they trust. Below are some tips for maximizing your TikTok influencer marketing campaigns:

• Find the right influencers to work with: Look for influencers that align with your brand voice. Also, consider whether to pursue large influencers or smaller ones. Larger influencers offer more reach but are expensive. Smaller influencers are more affordable, and while they offer less reach, they often have a loyal, highly engaged following. Depending on your goals, the influencers you engage may differ, which brings us to the next point.
• Have clear goals in mind: Partnering with influencers without clear objectives can be a waste of resources for both parties. You need to know exactly what you hope to achieve out of this collaboration and communicate it to the influencer so they know what to do. Is it brand awareness? Is it an increase in followers or a certain number of sales?
• Don’t be too controlling: Once you’ve communicated the end goal to the influencer, don’t try to take over every aspect of the campaign. Outline points you want them to cover but let them have their creative freedom and do things “their way.” Not only will this improve your relationship with the influencer, it will also make your brand look more credible and authentic.
• Measure and analyze results: Track the performance of your influencer marketing campaigns both during and after the execution phase. Know whether your outlined goals and objectives have been met, or whether you need to pivot in any way.

If done right, influencer collaborations on TikTok can be highly rewarding for your brand. Use an influencer marketing tool to choose the right partners and work closely with them during the planning and strategizing to see impactful results.

Don’t forget—they are experts at what they do, and might be able to bring a lot of great ideas or valid concerns to the table that you’d have otherwise missed.

Learn and grow from your TikTok analytics

TikTok analytics refers to all the data on your profile, content and audience that helps you track the performance of your videos, learn about your followers and make strategic decisions.

TikTok can be very competitive, but a data-driven approach can help your business stand out and drive targeted results on the platform. Here are some key metrics to look out for:

• Video views, play time and completion rates
• Traffic sources (e.g., For You page, hashtags, sounds)
• Likes, comments, shares and profile visits
• Follower growth and peak activity times
• Audience demographics like age, gender and location
• Song uses, link clicks and video downloads

Compare the performance of different video types, formats, lengths and distribution tactics to identify what resonates best with your target audience. Look for patterns and trends in your data to guide your content creation and posting schedule.

Grow your business with TikTok

TikTok is one of the fastest growing platforms of our time. If you’re still not using it for your business, you’re missing out on tons of potential brand awareness, revenue and engagement. Follow the steps in this article to get started on TikTok on the right foot.

Amplify your TikTok marketing strategy with the right tool. Sprout Social’s powerful social media management platform can help you engage with your audience, schedule posts and analyze performance all in one place—and not just on TikTok. Start a free 30-day trial now and take Sprout for a test drive.

The post How to use TikTok for business success in 2024 appeared first on Sprout Social.

TikTok influencers are a major piece of the app’s success. The influencer marketing industry is expected to hit $24 billion this year. If you’re looking for influencers to partner with, this article can help point you in the right direction.

Below, we’ve compiled a list of the top TikTok influencers overall and across niche industries like fitness, fashion and beauty.

Who are TikTok influencers?

TikTok influencers are creators that have a sizable, engaged following on the platform. They’ve mastered the art of keeping millions of users glued to their screens with their creative, short-form video content and authentic, relatable personalities.

For brands, TikTok influencer marketing offers a huge opportunity to connect with their target audience. Brands can partner with creators in various ways, such as through sponsored videos, product placements or branded challenges.

Top TikTok influencers overall

Let’s look at some of the biggest influencers on TikTok. These creators are making waves on the platform with viral-worthy and innovative content that’s got millions of people scrolling.

Want to learn more about how you can easily find and manage TikTok influencers? Sprout Social Influencer Marketing (formerly Tagger) can help you all the way from onboarding and project assignment through to execution. Request a demo today and level up your influencer marketing strategy.

1. Charli D’Amelio

Charli D’Amelio, a teen from Connecticut, skyrocketed to fame with her infectious dance videos and quickly became TikTok’s most-followed creator.

Charli’s down-to-earth personality and relatable content resonate highly with Gen Z. Her meteoric rise has made her a cultural icon and go-to collaborator for all kinds of brands. Dunkin’ Donuts even named a drink after her in September 2020.

2. Khaby Lame

Khaby Lame’s wordless, deadpan reactions to overly complicated “life hacks” struck comedy gold on TikTok. The Senegalese-Italian creator’s expressive face and signature hand gestures that need no translation have propelled him into global stardom.

Khaby’s rise from factory worker to social media sensation is truly inspiring and proves TikTok’s power to launch unexpected careers. His universal (and silent) humor has led to collaborations with major international brands, including Hugo Boss, Samsung and P&G.

3. Addison Rae

From Louisiana cheerleader to TikTok sensation, Addison Rae has captivated millions with her trendy dance videos and lip-syncs since 2019. Her bubbly and authentic personality shines through in every post, and makes her followers feel like they’re hanging out with a friend.

Outside of TikTok, Addison has launched a successful makeup line and ventured into acting, proving she’s more than a fleeting trend—she’s a full-fledged entertainment brand.

4. Bella Poarch

Bella Poarch’s lip-syncing videos captivated TikTok users worldwide. The Filipino-American Navy veteran has since channeled her massive following into a budding music career.

Bella’s sweet demeanor, combined with her edgy aesthetic, creates a unique persona that resonates with millions. Her openness about her struggles with depression and PTSD has also made her a mental health advocate for her young fanbase.

5. Zach King

Zach King’s mind-bending “digital magic” videos blur the line between reality and illusion. This film school grad applies his technical skills to create short, family-friendly content that leaves viewers scratching their heads.

Zach’s creativity and popularity extends beyond TikTok, with successful YouTube and Instagram presences, high-profile brand partnerships, feature film appearances and even several children’s books under his belt.

6. Spencer X

Spencer X (Spencer Polanco Knight) brings the niche art of beatboxing to TikTok. His specialty lies in rapid-fire vocal percussion skills, often combined with comedy and music collabs.

Beyond collaborations with major artists, Spencer has ventured into original music production where he blends his beatboxing skills with more traditional music to create a unique sound.

7. Loren Gray

Loren Gray was one of the first influencers on TikTok (known as musical.ly at the time.) Her claim to fame were lip-sync videos on trendy songs, but her fashion sense, makeup and glimpses into her personal life is what has kept her massive fanbase hooked till now.

Loren has also become an advocate for mental health awareness, openly discussing her experiences with anxiety and encouraging fans to seek help when needed​.

8. MrBeast (Jimmy Donaldson)

Jimmy Donaldson, aka MrBeast, revolutionized YouTube with his big-budget stunts and cash giveaways. His TikTok presence serves up bite-sized versions of his larger-than-life content.

Jimmy’s entrepreneurial spirit extends to his ghost kitchen burger chain and philanthropy, which includes massive environmental initiatives like #TeamTrees. In fact, his innovative content has inspired a new generation of creators and redefined what’s possible in social media space.

9. Avani Gregg

Avani Gregg first caught TikTok’s attention with her incredible clown makeup transformations. Since then, she’s diversified into dance, comedy and lifestyle content.

Avani’s acting chops landed her a role in the web series “Chicken Girls,” and she has even parlayed her makeup skills into a collaboration with Morphe cosmetics.

10. Burak Özdemir

Burak Özdemir, better known as CZN Burak, cooks up a storm on TikTok with his creative culinary creations. This Turkish chef and restaurateur is famous for his cheerful face while preparing enormous portions of Mediterranean cusine.

Burak’s wholesome content and charitable works have earned him fans from all over the world. His videos often highlight traditional Turkish cooking methods and ingredients, serving as a form of culinary diplomacy that bridges cultures through food.

11. Josh Richards

Josh Richards rose to TikTok fame as a member of the now-defunct Sway House collective. This Canadian creator has since pivoted to entrepreneurship, co-founding the energy drink Ani Energy and talent management firm TalentX Entertainment.

Josh consistently posts everyday, humorous content for his followers that keeps him relevant on TikTok. He’s also become an advocate for responsible social media use, and often speaks about the importance of financial literacy for young creators​.

12. Lucas and Marcus

Twins Lucas and Marcus Dobre took their gymnastics background to TikTok, wowing viewers with synchronized flips and stunts. The brothers’ goofy personalities are the highlight of their comedy skits and challenges.

Beyond social media, the Dobre Twins have expanded into music, merchandise and live performances, and have built a brand around their sibling dynamic. Their content often includes their entire family—showing the strong bonds and support system behind their success.

13. Brent Rivera

Brent Rivera is known for his boyish charm and self-deprecating humor. His journey from Vine to YouTube to TikTok is a great example of how skilled and adaptable he is when it comes to building a career in social media.

Brent’s videos often feature his sister Lexi and a rotating cast of friends in his sketches. He’s also ventured into acting and co-founded the talent incubator Amp Studios.

Top TikTok fitness influencers

14. Demi Bagby

Demi Bagby’s jaw-dropping feats of strength and agility have made her a TikTok fitness sensation. After overcoming a severe cheerleading injury, she dove into CrossFit and calisthenics.

She now creates content that inspires people to push their physical limits—and have fun doing it. Her videos include creative workouts that often incorporate everyday objects and locations.

15. Antonie Lokhorst

Antonie Lokhorst brings his professional physiotherapy expertise to TikTok, where he offers science-backed fitness advice and injury prevention tips to the average viewer.

Antonie’s TikTok content strikes a balance between educational and entertaining. For example, he often debunks common fitness myths and provides modifications for exercises. This makes his content valuable for both beginners and advanced fitness enthusiasts​.

16. Shiv Wilson

Shiv Wilson, a professional soccer player and fitness instructor, is a popular influencer on TikTok with her no-nonsense fitness advice and high-level coaching skills.

Her TikTok account, Wilsoncoaching, features workout routines and nutritional tips that have attracted over 1 million followers. Shiv’s dual career as an athlete and influencer uniquely positions her to inspire a wide audience.

17. Jesse James West

Jesse James West’s fitness journey from skinny teen to shredded influencer has inspired millions of people on TikTok. His content is a combination of informative workout tutorials and day-in-the-life vlogs that offer a glimpse into his fitness-centric lifestyle.

Jesse’s relatability and transparency about his own struggles make fitness feel attainable for his predominantly young male audience. He frequently collaborates with other fitness influencers, providing varied perspectives and keeping his content fresh and engaging.

18. Ulisses

Ulisses Jr. is a bodybuilding expert whose sculpted muscles and practical workout tips have garnered a massive following. He shares everything from nutrition advice to posing tutorials on TikTok, and his content targets both casual gym-goers and aspiring bodybuilders.

His videos also often highlight the discipline required for bodybuilding, and offer a glimpse into the rigorous training and diet regimens of professional athletes.

Top TikTok fashion influencers

19. Wisdom Kaye

Wisdom Kaye, dubbed the “best-dressed guy on TikTok,” is known for showcasing his impeccable style and creative outfits on the platform. Born in Nigeria and raised in Texas, Wisdom started his TikTok journey in 2020 and quickly rose to fame.

His content blends high fashion with streetwear, making fashion accessible and fun. Wisdom has also collaborated with luxury brands like Dior, Fendi and Coach, and is signed with IMG Models.

20. Brittany Xavier

Brittany Xavier went from fashion blogging to creating TikTok videos around her chic, minimalist fashion aesthetic. With a focus on sustainable fashion, she excels at creating capsule wardrobes and styling versatile pieces in multiple ways.

What’s special about Brittany’s content is that it demystifies high fashion for the average joe. She’s great at showing followers how to incorporate runway trends into everyday looks.

21. Chriselle Lim

Chriselle Lim leverages her years of fashion industry experience to share style advice on TikTok. This entrepreneur and mom of two covers everything from workwear to mom-friendly fashion.

Chriselle’s polished, professional aesthetic and tips on building a timeless wardrobe resonate with women balancing careers and family life. She also shares insights into the business side of fashion, where she offers valuable advice for aspiring entrepreneurs in the industry.

22. Carla Rockmore

Carla Rockmore is a fashion influencer based in Dallas, Texas, and is often referred to as the “real-life Carrie Bradshaw” by fans on TikTok. Her bold, maximalist style and designer collection inspires people of all ages—especially 50+—to express themselves through fashion.

Carla’s videos often feature vintage and second-hand finds to promote sustainable fashion and the art of curating a unique personal style.

23. Leonie Hanne

Leonie Hanne gives TikTok users a peek into the world of high fashion and luxury travel. Her account is a whirlwind of designer outfits, fashion week coverage and glamorous destinations.

Leonie’s content provides both aspirational eye candy and practical styling tips. She frequently collaborates with luxury brands, posting exclusive BTS of the fashion industry’s most coveted events.

Top TikTok makeup and beauty influencers

24. Mari Maria

Mari Maria is a Brazilian beauty influencer known for her vibrant and transformative makeup tutorials. Her TikTok content ranges from everyday glam to avant-garde creations that put her creative skills in the spotlight.

Mari often features her own makeup line, Mari Maria Makeup, in her videos. Her bilingual content in Portuguese and English has also helped her build an international following.

25. Abby Roberts

Abby Roberts’ artsy makeup transformations have attracted more than 15 million followers on TikTok. This young British artist creatively pushes the boundaries of makeup, often incorporating things like glue, prosthetics and special effects to create truly unique content.

Abby has collaborated with major beauty brands and celebrities throughout her social media career. Her goal is to help viewers see cosmetics as a form of artistic expression beyond everyday beauty.

26. Mikayla Nogueira

Mikayla Nogueira’s authentic, unfiltered approach to beauty content has won her millions of fans. Her strong Boston accent and honest product reviews cut through the noise of overly polished influencers.

Mikayla’s journey from Ulta employee to beauty superstar resonates with followers who appreciate her relatability and expertise. She’s also an advocate for body positivity and mental health awareness, and often uses her platform to discuss important issues beyond makeup.

27. Huda Beauty

Huda Kattan, the founder of Huda Beauty, is one of the biggest and oldest social media beauty influencers in the world. While she originally started with a blog and YouTube channel, she now has a massive presence on almost all major platforms, including TikTok.

Her content is a mix of product demos, skincare routines, beauty tips and behind-the-scenes glimpses into running a global beauty empire.

Huda’s business savvy personality and makeup artistry make her a respected figure in the beauty community. She often uses her platform to promote diversity in the beauty industry and support emerging makeup artists and entrepreneurs.

28. NikkieTutorials

Nikkie de Jager, known online as NikkieTutorials, brings her YouTube fame and professional makeup artistry to TikTok. Her makeup transformations translate perfectly to the platform’s short-form format.

Nikkie’s skill, humor and advocacy for LGBTQ+ rights have cemented her status as a beauty industry icon. She frequently collaborates with celebrities and fellow creators, and brings her signature glamorous style to a wide range of looks and challenges.

29. Dr. Shah

Dr. Muneeb Shah, a dermatologist better known as @dermdoctor, cuts through skincare misinformation on TikTok. He offers evidence-based advice on acne treatments, anti-aging and sun protection, often duetting with other creators to fact-check claims.

Dr. Shah’s friendly personality and medical expertise make complex skincare science easier to understand. He also discusses more serious dermatological conditions, such as raising awareness about skin cancer prevention and the importance of regular skin checks.

Find the right TikTok influencers for your brand

This list offers a snapshot of today’s top TikTok influencers. But if there’s one thing we know about social media, it’s that it’s constantly changing—and TikTok is no different.

If you’re a brand looking to collaborate, it’s always worth keeping an eye out for rising talent, especially in your niche. In fact, microinfluencers with smaller but highly engaged followings often deliver much higher ROI than bigger influencers with millions of followers.

Finding influencers that align with your brand can be challenging, especially without the right tools. Influencer Marketing by Sprout Social (formerly Tagger) can help you streamline the process from start to finish with smart features for filtering, connecting with and managing influencers.

Learn more about how you can build powerful influencer marketing campaigns and stay on top of your strategy across TikTok and other social media platforms.

The post 29 Top TikTok influencers to check out in 2024 appeared first on Sprout Social.

The coveted check doesn’t appear automatically, so we’ve got six tried-and-true tips for how to get verified on TikTok.

What is TikTok verification?

TikTok verification is a process the platform uses to confirm the identity of an account owner. It appears as a blue checkmark by your username to signal to users that your account is yours, not that of an imposter, scammer or fan account. Getting verified protects your audience from getting tricked by copycat accounts.

The verified badge helps businesses and creator accounts build trust with their followers.

Why is TikTok verification important?

The blue checkmark may seem like a status symbol to the casual browser, but the value of TikTok verification goes far beyond this. Let’s go over some reasons why verification is important for your brand’s TikTok strategy.

Authority

Getting verified helps demonstrate your brand authority. The blue checkmark is considered a symbol of credibility on social media, and consumers are more inclined to trust brands that have it.

If a customer has the option to engage with, follow and purchase from an unverified brand or a verified competitor, they’ll likely be drawn to the verified option. By getting verified on TikTok, you make it easier for users to support your brand without hesitation.

Authenticity and trustworthiness

Because the verification process is all about proving who you are, consumers perceive creators and brands with a checkmark as more authentic and trustworthy than those without.

This also protects your account from fraud. It’s not uncommon for impersonation accounts to crop up, especially if your brand stands to make money through TikTok Shop. If a TikTok user happens upon an account impersonating your brand, the blue checkmark may be the only safety measure that keeps them from getting scammed.

Credibility

A verification from TikTok tells your audience that your brand is legitimate. When you verify your business identity, you create a safer, more transparent experience for users and advertisers. Your verified business name will be displayed on all your content and under ads shown to customers.

Audience and engagement growth

Getting verified on TikTok can help your account grow faster. Some people believe that verified accounts are prioritized on TikTok’s For You page (FYP). If this rumor is true, getting verified could expand your reach, helping you get more views quickly.

Even if your content isn’t prioritized on the FYP because of your verification status, the enhanced brand authority, credibility and trustworthiness will influence more people to follow and engage with your account.

6 tips on how to get verified on TikTok

You understand why being verified is so important. But how do you get verified on TikTok?

1. Focus on content creation

The first thing you need to do is create content consistently. No one gets verified on day one—you have to prove that you’re worthy. So brainstorm unique TikTok video ideas, put together a content strategy and publish on a regular basis.

Consistent content creation can lead to consistent follower growth, which can act as evidence of your account’s notability during the verification process.

Create TikToks daily and pay attention to the ones that tend to get the most engagement. Creating more videos like that is probably going to be your best bet when growing your account, especially when it comes to our next point.

2. Create a viral video

If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ For You page, generating hundreds of thousands of likes and views. This not only helps grow your account but also lets TikTok know you’re creating great content that users love. Focusing on creating content that generates engagement, hopping on popular trends and participating in challenges can also increase your chances of going viral.

Of course, there’s no specific method for achieving virality. For the most part, it’s about getting lucky or putting out the right piece of content at the right time. If you remain consistent with quality content, your hard work will pay off.

3. Get verified on other social media platforms

TikTok wants to make sure it’s being smart about its verification process, so they’ll often check if users’ other social media profiles are verified. This means you want to start the verification process on platforms like Facebook, Instagram‌ and X (formerly known as Twitter) before moving on to TikTok.

If you’ve already been verified on other platforms, you have a much better chance of gaining that same status on TikTok. Check out our guides on how to get verified on other social media platforms (linked above) so that you can prove your authenticity across social.

4. Get media coverage

TikTok also considers whether you’ve been featured in media coverage. Getting your TikTok account featured in an online publication is another way to let the platform know your account is worthy of verification.

So, how do you get media coverage? This all goes back to our first tip: Focus on content creation. Work with your PR team to identify ways of embedding TikTok content into existing or planned media pitches. If there’s opportunity, you can also submit videos to be featured in example roundups for industry-specific publications.

5. Work with influencers

If you want to grow your account even faster, consider working with TikTok influencers. This will help your brand reach even more users, leading to new followers and better engagement.

Start by browsing TikTok to find influencers that are resonating with your target audience. For example, a brand selling kids’ toys may reach out to parent influencers who create content about child enrichment.

Once you find your influencers, compile a list and start reaching out to them about a partnership. Many creators will include an email address for media and brand inquiries in their bio to help brands easily start the conversation. Be sure to define your budget ahead of time. According to the 2024 Influencer Marketing Report, nearly half (47%) of influencers charge between $251 and $1,000 per post.

When you find the right influencer, work with them to create a video that’ll appeal to their audience. The 2024 Influencer Marketing Report also found that influencers resoundingly prefer to create short-form video for brand partnerships. The more their video resonates with their audience, the better chance you have of growing your account and reaching new customers.

Pro Tip: If you want to set a strong foundation for success, try using our influencer marketing brief template.

6. Follow TikTok’s community guidelines

Our last tip is simple: Follow the rules. If your videos are repeatedly being removed for violating community guidelines, you’ll struggle to get verified on TikTok. Stay aware of what content is acceptable and post on your best behavior.

How to request verification on TikTok

To be considered for a verified badge, you can complete a TikTok verification application. They don’t consider the number of followers or likes you have. Instead, they have a list of specific requirements:

• Active: You’ve logged in within the last 6 months.
• Authentic: Your account represents a real person, business‌ or entity. Businesses must use a branded email domain on their application (like @brand.com) and a username similar to their brand name.
• Notable: You or your brand must be featured in multiple news sources, not including press releases and sponsored or paid media.
• Secure: Your account must enable two-step verification and use a verified email to ensure it stays with the authentic owner.

In the past, there wasn’t a clear answer to how to apply for verification on TikTok. These days, TikTok is offering a lot more clarity on how to get verified on TikTok.  In fact, you can request verification on TikTok right from your app. Here’s how:

1. Open your TikTok app and tap Profile at the bottom of the screen.
2. Tap the Menu button at the top of the Profile screen.
3. Tap Settings and Privacy.
4. Tap Account, then tap Verification. If you are registered as a Business Account, you can apply for business verification. If you’re registered as a Personal Account, you can apply for personal and institution verifications.

If you don’t see the option to submit a verification request in your app, you can submit one through TikTok’s online form. If you have a managed account, you can go directly to your TikTok representative to inquire about verification.

Why does TikTok remove verification?

TikTok reserves the right to remove verified badges at any time, without notice. Here are some common reasons badges are removed:

• The account was transferred to another owner, making the verification inauthentic.
• The username changed, which means the account owner must re-apply for verification.
• The account type changed between business, personal or institution.
• The account repeatedly or severely violated TikTok’s Community Guidelines and/or terms of service.

Get verified on TikTok and go viral

Engagement is key to getting verified. Start by implementing the tips shared to accelerate your path to verification. Then check out our ultimate guide on TikTok for business for new ways to reach your audience, increase your reach and go viral.

The post How to get verified on TikTok: 6 tips for success in 2024 appeared first on Sprout Social.

Standing out on TikTok is easier said than done. The platform’s unique emphasis on short-form videos means your marketing strategies have to grab attention on a crowded platform immediately.

But cracking the engagement code can be groundbreaking, as TikTok boasts the highest average engagement rate and the 5th largest number of users of any social platform. The trick is to make sure the right people see your content. One key way to do this is to understand how TikTok hashtags work, and how you can analyze them.

Read on to find out why TikTok hashtag analytics is one of the most useful ways to track your success, and learn how to use hashtags to supercharge your account’s performance.

Why you should track your TikTok hashtag analytics

TikTok hashtags can be a game-changer ​for your TikTok marketing strategy. They help you amplify your content reach, learn about your audience and boost community engagement by connecting your audience to trending topics and niche interests. As on other networks, you can add several key TikTok hashtag phrases to your posts.

Let’s dig into the key benefits.

Discoverability

Hashtags add a whole new way for audiences to find your content. TikTok’s algorithm uses hashtags to categorize videos, so including them in your content improves your chances of trending or reaching the right people on their For You Page (FYP). It’s also helpful when users click on or search for these hashtags to find interesting topics.

A recent example of hashtags boosting discoverability is the video game Minecraft. Minecraft just celebrated its 15th anniversary, and #minecraft became one of TikTok’s most popular hashtags.

As users posted with the hashtag, interest in the game and its content on TikTok grew. This created a snowball effect for the topic as more people found, engaged and created their own content with the hashtag.

Once you add hashtags to your posts, anyone searching for those hashtags can see your specific posts. This helps you organically attract more followers for your account, particularly if you tag posts with the top hashtags on TikTok.

This proves why using hashtags is vital, but tracking and analyzing these trending hashtags gives you even more insight and optimization potential.

Tracking helps you identify which hashtags are over-saturated and which provide niche opportunities with less competition and more engagement potential. Create a regularly updated bank of reliable hashtags that stand a better chance of helping your content trend and reach the right audience.

Understanding your audience

TikTok hashtag analytics help you better understand who your audience is. Returning to the Minecraft example, we can see the hashtag’s audience is mostly users aged 18-24 who are also interested in video games, cosplay‌ and comics.

This shows how hashtag metrics can give you insights into audience interests, which you can then use to create targeted content.

Finding engagement patterns

Engagement is vital on TikTok, as the more engagements your post receives, the wider it circulates. Because hashtags get your posts in front of more people, you have more opportunities to engage your audience—and more data available to track behavior patterns.

Figure out how your audience prefers to engage, and how you can encourage them to connect with your brand by analyzing these hashtag patterns.

Measuring campaign performance

Apply your hashtag metrics to the goals of each of your TikTok marketing campaigns and measure their performance.

Conducting this analysis at the end of your campaigns shows you which parts of your strategy are working and which aren’t. You can then build on these insights to create more successful campaigns in the future.

How to analyze hashtags on TikTok

TikTok’s native analytics have certain metrics for hashtag performance, including trending sounds, views and engagement.

Hashtags on TikTok are listed as a traffic source to find out where your viewers come from. This shows you how many viewers you’ve gained from specific hashtags, and which hashtags are performing well for your content.

Follow these seven steps to use TikTok hashtag analytics to boost the reach and results of your campaigns.

1. Use Trend Discovery on TikTok to find relevant hashtags

Find out which hashtags are the most popular on the platform through Trend Discovery in TikTok’s Creative Center for businesses.

Trend Discovery’s hashtag page gives you a ranked list of the most popular hashtags across the past week, month or three months. Rankings show you several data points for each hashtag including posts, view counts‌ and a trend graph over time.

Certain hashtags can also have a Topic tag like News and Entertainment, Apparel & Accessories or Games. Improve your chances of trending with your target audience by searching for and using the leading hashtags related to your brand’s main topic.

2. Identify hashtag metrics worth tracking

Before you start tracking hashtag metrics, you need to figure out what data to focus on. The right metrics for each of your campaigns will depend on your initial goals.

For example, if you’re creating campaigns designed to build trust, you’ll want to use hashtags that spark positive conversations online. Meanwhile, if you’re trying to get more followers, you’ll want to use hashtags with a higher volume and reach.

Some common examples of useful metrics when tracking your TikTok hashtag analytics include:

• Mention volume, the number of posts using your hashtag
• Views, or the number of unique users seeing content with specific hashtags
• Conversations happening around a specific hashtag
• Engagement with posts using a hashtag
• Demographic information to identify regional popularity and audience age ranges

3. Understand the different types of hashtags

Make sure you understand the different types of hashtags on TikTok to accurately analyze hashtag performance. Some of these are:

• Competition or giveaway hashtags, designed so users can enter competitions through comments or posts
• Location hashtags, used to speak to audiences in certain locations
• Event hashtags, used to promote content across certain events
• Campaign hashtags, unique hashtags designed to promote a certain TikTok campaign
• Branded hashtags, promoting a certain brand or product line
• Trending hashtags, which represent popular topics
• Community hashtags, which identify certain groups of people on TikTok who often appreciate the same type of content

Note that your success metrics differ across each hashtag type.

For example, competition hashtags will aim to get you enhanced engagement, and trending hashtags will give you a wide reach.

4. Determine your audience size

Hashtag analysis helps you figure out the size of your audience across TikTok.

A reliable way to do this is to create a unique brand or campaign hashtag. For example, Coca-Cola’s #shareacoke campaign.

This campaign resulted in over 52k unique posts across TikTok. But brands can track the hashtags in more detail to see overall post volume, total views and trends over time. This proves campaign reach, which shows how large an audience is for these campaign types across the whole platform.

5. Connect online and offline campaigns

Even though TikTok hashtag analytics are mainly an online form of tracking, they can be used to assess the performance of IRL activations if applied effectively. To do this, you’ll first need to create a unique hashtag for your campaign and then track its usage and engagement rate.

A historic example of this is Disney’s #shareyourears campaign. This was held in 2016, so it pre-dates TikTok’s popularity, but its impact can still be felt on the platform today.

Disney encouraged people to share photos of themselves in Mickey Mouse ears with the hashtag #shareyourears, and Disney then donated to charity for each post. They combined a hashtag with user-generated content and an activation offline—donations to an organization that mattered to the brand. The success of this campaign could easily be tracked with the reach and mention volume of their specific hashtag.

6. Conduct competitive analysis

Applying hashtag insights to competitive analysis helps you better understand how well you’re performing against your competition.

Consider the long-standing friendly rivalry between McDonald’s and Burger King. At the moment, 2.7 million unique posts have been created on TikTok with the branded hashtag #mcdonalds, compared to just over 380k for #burgerking.

This shows that more people create content about McDonald’s, giving them a far stronger reach on TikTok overall. Analyzing your competitors like this reveals new strategies and differentiation opportunities that weren’t considered before.

Use the hashtag search function to surface all the posts and conversations happening around your brand’s hashtag compared to your competitors. Looking at posts using specific hashtags gives you qualitative details to understand conversations happening around your brand and your competition, plus your share of voice in the market.

7. Track your overall TikTok engagement performance

Hashtag performance through the lens of your TikTok engagement stats reveals how different hashtags boost engagement on your posts. On TikTok, this engagement is usually in the form of likes, shares, saves and comments.

In a tool like Sprout, you can use the Post Performance Report for TikTok to see what hashtags are used in your Top Posts, and to see how your audience engaged with those specific posts. Or, you can use the Cross-Network Post Performance Report to view top-performing posts across all networks—including TikTok. Then you can get a deeper view of hashtag performance across all the content you publish.

All engagements aren’t equal, so determine your engagement goals and metrics at the start of each hashtag campaign.

Experiment with your hashtags and continue to track Top Posts, filtered by engagement metrics, to see what hashtags, if any, routinely appear in your Top Posts. This will determine which hashtags you should rely on moving forward.

Start using your TikTok hashtag analytics effectively

Tracking metrics is often the best way to learn what is and isn’t working with your digital marketing. Effectively learning from your hashtag insights should open up new opportunities for more successful TikTok marketing campaigns.

Download Sprout’s social metrics map, to define the right metrics across each stage of your sales funnel.

The post 7 steps to successful TikTok hashtag analytics appeared first on Sprout Social.